Elite Agent
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A UK Perspective on Technology and Change: Peter Knight
Peter Knight, Chairman of The Property Academy in the United Kingdom, is one of the leading voices driving innovation in the real estate industry in both the UK and Europe. We caught up with him during his recent visit to Australia and asked him how real estate property managers and leasing agents in Britain are dealing with disruption – and…
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Why Personal Branding is Essential for Real Estate Agents
Personal branding – it’s the buzzword of the moment, and for real estate agents, it is critical to every sale. Standing you apart from the crowd, making you memorable to vendors, authentic personal branding can be the difference between success and failure. We all know that effective branding is a critical component to business success. From the start-up handing out…
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Every Agent Has a Story: Vasili Hadzellis
Our next story comes from property management coach Vasili Hadzellis, who shares the two key lessons he took away after holding preconceived notions about a landlord he dealt with: Show proper care to every single client, no matter what the circumstance Thoroughly consider your beliefs, as these strongly influence your behaviour Transcript Hi. My name is Vasili Hadzellis. I’m from…
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Motivating Your Team Starts With A Simple Question
Business growth can be stunted by a lack of motivation among your team waiting on praise for a job well done that is not forthcoming. Removing these expectations will make all the difference, says Mike Irving of Advanced Business Abilities. Too many people today are waiting to be recognised for their work by a boss or colleague and if they…
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Ask The Coach: How Can I Avoid Burnout?
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. Sometimes I feel like real estate just takes and takes from me. How can I avoid burnout? – Patrick Cosgrove, Raine & Horne Bondi Beach First, set some boundaries around work and…
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Do you know your ideal client: Susanne King
How can you as an agent differentiate yourself from the competition? Most marketing experts will recommend ‘niching’; they will talk about demographics, psychographics and knowing which end of town you want to be playing in. This is great advice, but it’s only the beginning. You need to visualise who your ideal client really is. Susanne King explains. If you want…
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Video of the Week – Playboy mansion post-sale marketing
Using the images that were produced for the sale campaign, in combination with a short live video message of what the sale meant to him personally, Gary has produced a personal brand story which he shared on his Facebook profile. Beyond the transaction this allows him to provide a reminder of the achievement (the first every >$100 million sale in…
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World GIS Day 2016
Did you know that today (16 November 2016) is world GIS Day? Of course you did. But on the off-chance that you haven’t yet heard of this auspicious calendar event, GIS Day is an international day to demonstrate the value and real-world applications of geographic information systems (GIS) technology – and in recognition, aerial imagery and data visualisation company, Nearmap,…
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November Outlook: Cameron Kusher, CoreLogic
The CoreLogic Home Value Index showed that in October 2016, combined capital city home values rose by 0.5%. CoreLogic estimates that as at the end of October 2016, the total value of residential property nationally was $6.7 trillion. Adelaide and Hobart were the only capital cities in which values fell in October. Over the three months to October 2016, combined…
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From Surviving To Thriving In 4 Simple Steps: Tanja M Jones
If you have entered the industry full of hopes and ambitions and then find yourself struggling, you are not alone; this industry can be tough. Peak performance coach Tanja M Jones outlines four simple ways you can change your mindset and move from mere survival towards real estate success. I believe most agents enter the real estate industry because it is…
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What Makes the Investment in Technology Worth It?
There is no question that new technologies have changed the world, along with the Australian real estate industry. Change is occurring at an exponential rate and, while new technology is exciting, an agent or office can be forgiven for being a little unsure which ones are worth investing in. Century 21 Australia owner and CEO Charles Tarbey discusses some of…
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Ask the Coach: Buyer Management Plan
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. What are some ideas around having a buyer management plan? – Patrick Byron, Ray White Botany Green Square The top achievers in this industry work their buyers to generate leads. With all buyers…
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Every Agent Has a Story: Jess Kindt
Our next story comes from regular contributor Jess Kindt who shares the two key lessons she took away from a potential listing that almost became a very dangerous situation. Research the client and the property before you ‘jump’ If you even have a ‘whiff’ of something being up – always trust your gut, and get out! Transcript Hi. My name…
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Planning For the Best, Protecting From the Worst: John Knight
No one knows what’s around the corner with the Australian economy, but instead of planning for the worst and hoping for the best, Business Depot CEO John Knight suggests doing things a little differently. The real estate agencies who are ahead of the game are already looking to the future and are scouring their business models to identify strategies they…
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Trump: There is Nothing Certain But the Uncertain, says Tim Lawless
A new leader of the world’s largest superpower will always be accompanied by uncertainty, however the election of Donald Trump highlights (in the words of another Donald (Rumsfeld)) that “unknown unknowns” have been amplified. This means uncertainty. Trump is untested, unproven, and if the election campaign is anything to go by, spontaneous. While Trump’s acceptance speech seems to have calmed…
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How the US election will affect the property market: LJ Hooker
Today, as the world watched the US election unfold, LJ Hooker Head of Research, Mathew Tiller gave us some preliminary thoughts on the impact of a Trump win on the Australian commercial and residential property market. Says Tilley, “Nearly all parts of the Australian economy are intrinsically linked to the performance of the US; our equity markets take their direction from…
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Hard Work, Hustle, Discipline: Gavin Rubinstein
There’s no denying the incredible rise of Gavin Rubinstein. From fast food, to the number one agent in Ray White NSW, there’s one thing all of Gavin’s past roles have had in common: customer service. Honing those skills is something Gavin’s been working on since he first entered the workforce as a McDonald’s employee. “I think it’s really important to…
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When Does Customer Service Really Start: Mark McLeod
So much is written and discussed about customer service in our industry, says Mark McLeod, but the question is: when does someone start being our customer, and where – if ever – does it finish? At a recent international conference, I attended with a team from Ray White, this very topic was a major discussion point. I can’t help but…
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REA Group increases earnings, despite a drop in listings
REA Group Limited (ASX:REA) today released details of the year to date financial information to be reported by News Corp on 7 November 2016 (EDT). REA Group financial highlights from core operations 1 for the quarter ending 30 September 2016 include revenue growth of 16% to $170m and EBITDA growth of 9% to $90m. The strong revenue result was driven by…
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Ask the Coach: Effective Open Home Callbacks
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. How can I be more effective with my open home callbacks? – Jim Nikolopoulos, Belle Property Newtown Many agents are experiencing strong numbers through open homes on weekends due to much lower stock…
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Living Life with More Purpose: Jet Xavier
Mark Twain famously said, “The two most important days in your life are the day you are born and the day you find out why.” Have you found out why? Are you on-purpose or just going through the motions in life and business? Top mindset coach Jet Xavier reveals how you can tap into what truly motivates you. As I…
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Every Agent Has a Story: Sadhana Smiles
Our first story comes from Sadhana Smiles, CEO, Harcourts Victoria who shares the two key lessons she took away and learnt from after a pretty awkward mobile conversation. Always make sure you hang up your mobile at the end of the conversation. You never know what the person you are talking to may be going through so treat everyone with…
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Video of the Week – Toowoomba being revitalised with changing of the guard
Designed and built by Stuart Valdal, the director of multi-award-winning Vadal Projects, the award was one of six others the Toowoomba-based company won in 2016. “We won four out of a possible five residential renovation categories and the ‘Commercial Renovation up to $2 Million’ category,” Stuart said, adding that they also secured the 2016 ‘Up and Coming Builder’ and ‘Women…
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Open House: Help Your Clients Maintain their Security
Holding an open house exposes every square inch of a home to anyone who crosses the threshold. Most times it will be people you want to be there – potential buyers or tenants. But what if some of the ‘sticky-beaks’ simply want to see what’s there? Bruce de Graaf has researched the break-and-enter statistics and has some advice on helping…
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Forward-thinking and driving change in the Top End: NOW Leasing NT
Working at a drive shaft and hydraulic spare parts company in Hobart back in 1997, one half of the NOW Leasing NT team – Joely Sullivan – never imagined that a three-month job placement in the Top End would set the course for her future career in property management. Now with business partner Jo Griffiths they have taken the leap…
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A look back on 2016, from the editor’s chair: Samantha McLean
2016 has been a big year for the Elite Agent Magazine team. Our chief editor, Samantha McLean, shares her key takeaways and experiences from the ride. Every year in November, Oprah Winfrey writes a list of her favourite things, the ‘O list’ in Oprah Magazine. It’s the list of awesome things that she would like to get for Christmas that…
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Are Buyers Harder to Please than Sellers?
Core Logic RP Data have just released their Buyers Perceptions of Real Estate Agents 2016 report and it provides some interesting reading. A companion to the 2015 Vendor Perceptions of Real Estate Agents, the report delivers key insights into how buyers rate agents in terms of quality of service and value. Here, Kylie Davis gives an overview of key findings from…
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Play To Your Strengths
Since the first offer was made on the first ‘two-bedroom cave with solid fuel cooking and views to die for’, there has been a perception that you have to be a particular type of person to be a successful real estate agent. But all salespeople are not the same and what works for one may not work for another. And…
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Are all bets off for RBA rates announcement tomorrow?
A RateCity.com.au analysis of over 30 key economic indicators overwhelmingly point to interest rates on hold in November with the Board tipped to sit tight as they monitor global economic movements. Peter Arnold, Data Insights Director at RateCity.com.au, said the consumer price data will be a key discussion point at tomorrow’s rate decision after last week’s inflation figures came in…
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Supercharge Your Gmail and Grow Your Business
We have been talking a lot about big data and how you can use it in prospecting and nurturing your potential and existing customers. This nifty Gmail plug-in called Clearbit Connect is a really simple tool which has the potential to give you loads of information about someone from their business email address. How Clearbit Connect Works Without getting in…
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Five ways to achieve your goals in 2017
New Year’s resolutions: They’re easy to set, and they’re even easier to forget. Take some time now to be strategic about your goals for the new year so you can make the right resolution and put yourself in a position to succeed. 1. Be Focused We all have plenty of things we’d like to work on. Whether doubling or tripling…
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Choosing Good Nutrition over Fad
Over the past 30 years, experts have changed their minds on which diet is best more times than anyone can count. Out of the huge list of different diets, fads, weight loss plans and eating habits, which ones are actually good for us? When weight loss is the goal, restricting calories is usually the first strategy people go for. A statement you…
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Four Ways to Attract the New iAgent
With many real estate principals in their mid-fifties, it stands to reason that when hiring new agents they go for older, more experienced candidates. Glenn Curran shares another statistic that may encourage business owners think differently – the ‘iAgent.’ By 2020, half of the global workforce will have been born after 1980, according to PwC. Integrating this younger generation – known…
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Technology; But Not for Technology’s Sake
Most real estate businesses today are full of technology, but you need to make sure that what you are implementing is at the right time and for the right reasons. You can innovate from within, says Ian Campbell of Console. Technology and innovation usually go together, but not all technology is great innovation, and innovation can happen without technology. Innovation,…
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Technology Toolkit: Kaitlyn Hoppe
Kaitlyn Hoppe has a drive to succeed and passion for property that are in her DNA. With both parents in real estate, she started showing an interest in the field at a young age and still has high ambitions. From the Ray White Bulimba office on the Gold Coast, Kaitlyn’s creative and innovative approach to selling property, along with top…
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