Elite Agent
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Low CPI is Good News for Home Buyers and Renters
According to the Real Estate Institute of Australia (REIA), the September 2016 quarter CPI figure continues to be good news for home buyers and renters. “The All Groups CPI, increased by 0.7% in the June quarter giving an annual increase of 1.3%. This is marginally higher than the annual increase to the June quarter of 1.0% which was the lowest annual…
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Video of the Week – Using Data Smarter
We have been able to create customised emails for prospective customers for years. But using customer data in videos is something pretty new. London-based Marsh & Parsons teamed up with Australian data video specialists, DataCreative, and used video to highlight the reasons why the sellers should list with them and establish a competitive edge before they even appraised the property.…
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Striking the Right Balance
At the helm of Melbourne’s exclusive Luxe Property estate agency, Sabina Aldouby is about balancing efficiencies and relationships – values which are reflected in the thriving property management-centric business she directs. Iolanthe Gabrie sat down with Sabina to learn more about her 20-year career in the property management category, and why Luxe Property’s old-school end-to-end service has future-proofed her business…
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Focus on real-time, transparent social engagement: Jason Ballo
“Go live or go home” could be the online mantra for Jason Ballo from Raine & Horne Surry Hills. Having embraced the real-time and very transparent world of Facebook Live, Jason is focussed on providing an authentic way for customers to see what his team does and how they do it. 1. What is the key way your brand differentiates…
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Match your digital strategy to your audience: Lynette Malcolm
Truly understanding your customers so you can deliver relevant and timely information is key to winning in the online space. Lynette Malcolm from Chadwick Real Estate, Upper North Shore shares what they are doing to differentiate their business through a refined digital communication strategy. 1. What is the key way your brand differentiates itself using digital platforms? We differentiate ourselves…
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Become the go-to agent with sophisticated content marketing: Gia Le
Using technology to establish and nurture a niche customer base and build your online profile is essential. Providing entertaining and engaging content for your customers, beyond property is a digital marketing strategy which is working really well for Gia Le from Acton Real Estate Dalkeith. 1. What is the key way your brand differentiates itself using digital platforms? My brand…
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7 Tips for ‘Smart Hiring’
You understand and know your pipeline when it comes to listing, selling and renting, right? But do you understand what your HR pipeline is? If you are thinking about recruiting another member of staff, don’t wait until it’s urgent – think ahead while you have time, says experienced recruiter from Real+ Alison McGavin. Last week, a client and I achieved…
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What’s the market up to? Which market is that?
Property market observers are mentioning an apparent shortage of property listings through the spring selling season this year. Reserve Bank of Australia governor, Philip Lowe, has said that inflation is likely to remain low until the economy is such that it generates enough jobs to stimulate strong growth in wages. Until we get past the end of the mining boom…
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Facebook: How to be heard where people are listening
According to Facebook, there are 14 million people in Australia who use their platform, 11 million of whom return to it on their mobiles several times a day. But is Facebook a social application or a business tool? The answer is both. It is a social utility that real estate agents can leverage to reach a mass audience that is…
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Driving Change
Josh Phegan explains why you should view change as a positive thing. For many of us in real estate, change is the only constant. People handle it in different ways and many see change in a negative light. They’re the ones recounting the glory days of old while resisting the new, usually with an ‘if it isn’t broke, don’t fix…
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Living the Dream: Christine Henderson
Two years ago Christine Henderson gave up a job in executive management to switch to real estate and is now a property consultant at Hodges Mentone. A lifelong resident of beautiful Bayside, Melbourne, she has high ambitions, takes the trouble to write handwritten notes to clients – and somehow finds time to be a single mum too. How did you…
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Content Marketing – How to Become the Local Expert
Content marketing is the current buzzword bouncing off the walls of conference rooms and being discussed by business coaches around the country. However, most agents are still confused and overwhelmed about what they need to do to make a start in this fast-paced digital world of marketing. Data expert Nathan Krisanski explains. The phrase ‘content marketing’ gets used to describe…
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Lead from The Top
Investing in training for all staff is vital – starting from the top. Alison McGavin explains how principals need to show the way in their personal and professional development to inspire growth in their team. Iwon’t be the first person you have heard bang on about how your staff are your most valuable asset, and I certainly won’t be the…
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What Investors Want
Just as there’s not one single property market, there’s not one solution for property management businesses. It all depends on the particular investor you’re dealing with and the local property market in your area. I’m a contrarian and tend to do the opposite to what most regular people do, and that goes for business and for investment. If you’re good…
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Real action needed to address housing affordability, says Grant Harrod
The sustained growth in house prices in the major east coast metropolitan markets is creating a housing affordability crisis that can no longer be ignored by both state and federal political leaders, according to LJ Hooker’s CEO Grant Harrod. The average house price now costs 12 times the average salary (20 years ago this was only four times) and with…
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Data Mining Your Leads For Success
Prospecting, listing and selling have always been the three key behaviours to master in real estate. But a new skill – data mining – needs to be added if the industry is to thrive into the future, according to an industry leader. Mark McLeod, CEO of Growth at Ray White, told a recent conference of commercial agents that those who…
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Top Three Ways to Recruit on Social Media
Social media has become an integral part of Real Estate marketing strategies. Most activities, including recruiting agents, gathering customer interest and promoting agents, run through social channels in some way. Here are three top ways to use social media as an effective Real Estate recruiting tool: Use Video to Sell Video has become the most powerful social tool the Real…
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Creating a Collective Team Culture: Natalie Koutsikas
In such a fast-paced industry as real estate, what would it mean to take your brand one step further and understand and be able to clearly identify what it is that you and your staff represent? Do you all share the same values and passion for achieving a collective goal? But most importantly, are you aware of what being able…
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Tom Panos: Playing the Long Game
Auctioneer. Coach. Media expert. Speaker. Author. Social media celebrity… These terms have all been used to describe a man who in our industry really needs no introduction. Elite Agent Editor Samantha McLean went one-on-one with Tom Panos to talk technology, lead generation, and why it is essential to play the long game in today’s competitive environment where the consumer is…
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Video Without the Pain of Video
Video marketing is one of the most powerful tools an agent can use, but many shy away from the perceived expense and the time it can take. Helen Mitchell reveals the top ‘cheats’ to making engaging video content without the outlay. 74 percent of sellers would list with an agent that offers video to market their property” – Josh Cobb, stepps.com.au…
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6 Tips for Writing Engaging Web Content
In a digital world, posting engaging web content isn’t a nice-to-have — it’s essential if you want to convert customers, achieve strong SEO ratings and make the most of your most valuable digital marketing tool. Meanwhile, 73 percent of marketers say they plan to further prioritise the creation of engaging content. If you want to learn more about how real…
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Prepare For The Obstacles
We’ve all said it: ‘I’m going to start on Monday!’ This is the banner cry for people who are momentarily inspired to make some big changes, only to run into difficulties when Monday arrives. But if you prepare in advance for the obstacles that you may find in your way, you will be more likely to succeed. Chris Helder explains.…
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The Mind Gym
We all know that to have a healthy body there are a few things we need to do: exercise regularly, get enough rest and make sure we eat the right food in the right amounts. But what about the mind? New wellness columnist Tom Sullivan explains how the simple art of stillness or meditation can significantly contribute to your success.…
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7 Things Top Principals Are Doing To Achieve Great Results
There are always standout real estate principals who are ‘smashing it’ in one way or another, regardless of whether it is a tough market or not. John Knight pinpoints what these top principals are doing that makes the difference in their business success. If you are a business leader or owner, clarity on what is working is just as important…
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Don’t let your clients be fooled by auction clearance rates
Signs that Sydney’s property market is booming should dismissed with clearance rates being partly responsible for skewing market perceptions according to Douglas Driscoll, CEO of award-winning real estate group Starr Partners. Agents need to remember that auction clearance rates cannot be considered the sole barometer for how the market is performing. Part of the role as an agent is to…
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Million Dollar Agent: Is There a Pattern?
ARE THERE CERTAIN BEHAVIOURS exhibited by the top agents that put them ahead of the rest? Using the science of numbers, Greg Dickason analyses their activities and comes up with some interesting conclusions. I HAVE HAD the opportunity to work with some amazing sales people across different industries, and I’ve seen first-hand that sales success is a lot more about…
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Beating Burnout
Working smarter, not longer, is the key to success. High performance real estate coach and trainer Josh Phegan examines what role diet, sleep, exercise and work routines play in you staying at the top of your game. We’d all love a few more hours in the day. More time to prospect, more time to list and more time to sell. But is…
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Connected Agent: What Does It Mean?
In his last article, Eddie Cetin explained how to mine the gold in your database through targeted email marketing. In this article he reveals how you can rapidly grow a healthy database with little effort while positioning yourself to win more listings. I’m hearing stories around Australia about how markets are tightening, and it is certainly becoming more challenging to…
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How Well Do Australians Know Chinese Buyers?
According to a survey of international real estate professionals completed recently by Juwai.com, Australian agents know less about Chinese buyers than most of our overseas counterparts. How would you go if you were asked the tough questions? 84.1% of Australian real estate professionals correctly guessed the Chinese flag. The most common mistake was to choose the Vietnamese flag, which was…
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Never Cold Call Again
We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent gathered an expert panel to discuss and provide readers with insights into how…
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The Long Game – Tom Panos Special Offer
If you’ve been listening to Tom’s Sunday Night Facebook broadcast you’ll know we have an exclusive with Tom in the current issue of Elite Agent, where he talks about many of his real estate and digital strategies that have been absolute winners for him. (And we are honoured to have Tom as our cover agent this issue). The first 2oo…
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How to Choose the Right CRM
In previous columns we have covered topics including data quality, targeted email marketing, and how to maximise the results from your open homes and web enquiries. Now it’s time to turn our attention to how to choose the right CRM for your business. If you feel like your current CRM is holding you back on implementing any of the areas…
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Five Tips for Managing Virtual Teams
Virtual teams are an increasingly common part of the Australian real estate industry, thanks to the reduced overhead and limitless location flexibility they allow. Whether you’re going all-virtual or integrating one remote worker, the lack of in-person communication can be a challenge. With the right strategies, you can build a strong, productive team. 1. Integrate Video Conferencing For real estate…
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Instagram 101 Guide: Tips And Strategies for Real Estate Agents
Did you know that Instagram is one of the fastest growing social media platforms in the world? In the last six to 12 months, it had a considerable increase in the number of followers and likes. Instagram is proactively working with various brands and businesses and has implemented an Instagram Handbook for Brands. There has also been a tremendous shift…
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Would You Hire a Chef Without Tasting Their Food?
THE MOST IMPORTANT element of a real estate agent’s business is without doubt their ability to list a property. If we all recognise the importance of a professional and competent listing presentation, why do we totally ignore this when we recruit or head-hunt experienced agents? When was the last time you asked a prospective team member to do a role…
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