Elite Agent
-
The Referral System That Really Works
THE DIRECT TRANSLATION of the Latin phrase Quid pro quo is ‘something for something’. You can use this to your advantage to to create partnerships with the local community who will be only too happy to promote your business in return for you promoting theirs. Ian Grace explains a tried and true marketing strategy that can help you win new…
Read More » -
Glenn Curran: Leading the Charge
ONCE A MEMBER OF AUSTRALIA’S military elite, Glenn Curran now operates his own business, Curran Property, selling prestige homes in and around the Lower North Shore of Sydney. Drawing on lessons learned while in the Army both here and overseas, and making good use of technology, Curran has been super-successful in attracting and closing complex deals with foreign buyers. With…
Read More » -
The Art of Managing Sales People
The measure of success is directly related to the level of ownership that is inherent in the business plan, plus the consistency with which you deliver it to your team. Focus on that and success will follow. Managing a team that openly approaches you with challenges and solutions is far less stressful than those who come with problems, no solutions,…
Read More » -
Starting Out Right: The Road to Success
REAL ESTATE CAN BE A MINEFIELD, particularly when you’re new in the business. With the dawn of a new year and with many fresh-faced agents joining the fold, it’s important to start off on the right foot. High-profile real estate coach and trainer Josh Phegan has some top tips on how to jump-start your year. Sometimes, the problem lies in…
Read More » -
Effective Sales Management: It’s All About Them
HOW DO YOU GET THE most from your sales team and keep them motivated to achieve outstanding results? Elite Agent Magazine talks with experienced Sales Director Craig Gillies from Coronis to determine the necessary factors for getting the most from your sales team. IN THE LATE 1980s Craig Gillies was studying to become a lawyer. However, his friendship with Andrew…
Read More » -
8 Ways To Keep The Peace in Your Workplace
LOOK UP CONFLICT IN THE dictionary and you will read ‘a serious disagreement or argument, typically a protracted one, to fight or contend; do battle, or struggle, especially a prolonged struggle; strife.’ Any wonder why many of us avoid it like the plague. Why would we actively step into situations where pain will be felt and feelings will be hurt?…
Read More » -
Battle of the Sexes: Male Vs. Female Agents – is There a Difference?
THE BATTLE OF THE SEXES HAS never been more relevant in real estate. Using the results of a recent survey, Kylie Davis analyses the findings to highlight some surprising facts about an agent’s gender when it comes to vendor satisfaction. WHILE MEN and women are fairly equally represented in the industry according to the ABS (51 per cent men and…
Read More » -
7 ideas to re-connect with past clients
IT TAKES MORE time and money to acquire a new client than it does to keep an old one. But what if you haven’t been great at keeping touch? Here are seven ideas to help you start some conversations: 1: GET SOCIAL Spend an afternoon looking for past clients on whichever social channels you use the most. Also, if you…
Read More » -
A 2-step guide to wow on Facebook
Sometimes it’s hard know how to engage with your prospects on social media. Most experts say think like being at a barbeque. Be professional and talk about real estate sometimes, (if you didn’t talk at all about your work that would be weird right?) and talk about other things the same way you would at a social event. But there is…
Read More » -
The Good, The Bad and The Ugly
When was the last time you had a “no holds barred” discussion about what is working and what’s not working in your business? John Knight from Business Depot has some tips for effective team workshops that will prioritise the your most urgent actions. Jim Collins was spot on when he said you need “the right people on the bus”. But…
Read More » -
Planning Ahead: Revenue vs. Profit
WHAT SHOULD REAL ESTATE businesses be doing today to make themselves sustainable for the future? Paul Davies gives his opinion. THE MARKET HAS been very strong in most major centres across the country and, as ever with an extended robust period, there will come a time when the market slows down. There is a real possibility ahead for reduced activity,…
Read More » -
SNAP! Why Chat Apps May Be the Next Big Thing in Real Estate
CHAT APPS CONNECTED to artificial intelligence-powered services are getting a whole lot of time and investment from big companies like Google, Facebook, Snapchat and Apple. Closer to home, Domain Group have been thinking along similar lines. Marina Mitchell spoke to Lyndon Maher, Director of Product Management at Domain Group, to find out more. THE NUMBER of chat and personal assistant-type…
Read More » -
12 Ways to Improve Your Marketing
DEPENDING ON THE SIZE OF your office, it’s not always feasible to have a dedicated marketing resource. And every dollar you spend needs to count. But effective marketing doesn’t have to be difficult or expensive. Elite Agent Magazine gathered four of superbrand LJ Hooker’s most experienced marketers across strategy, community, PR and digital to find out what really works to…
Read More » -
Cattle, Community And Country Roads
AUSTRALIA IS A DIVERSE LAND and selling property in country areas poses different challenges to life in the city. Stroud is a small country town one hour north of Newcastle where the population is around 669 and the traffic jams usually involve cattle. Denise Haynes from R & R property tells it like it is. I GREW UP IN the…
Read More » -
Work the Process and Make it Happen
NO MATTER WHAT YOUR market you can be successful with auctions if you are happy to work hard and build trust. There are numerous comments that tend to indicate negativity, such as ‘it’s all over’, ‘it’s stuffed’, ‘never be any good again’ and, in the world of property marketing, ‘auctions don’t work’. How often have I heard both agent and…
Read More » -
Love me tender: An alternative to auction
Julie Davis and Neil Williams discuss the advantages for sale by tender. I first started selling residential property by Tender back in 2002 as a result of continually being rolled by the competition. Our major competitor at the time was the premier office of one of the country’s biggest franchises and they were smashing us almost each and every time we…
Read More » -
5 Ways to Improve Your Conversion Rate
IT IS A WIDELY HELD belief there are two types of agents: those who focus on the transaction, and those who see the opportunity for human interaction. To convert more leads to listings it’s rapport that opens the door, says Tanja M Jones. THE REAL ESTATE game, much like any other commission-based business, can be a tricky one for our…
Read More » -
Confidence, Charisma and Courage
WITH 25 SUCCESSFUL YEARS of real estate experience under his belt, Tony Williamson of RE/MAX Cairns knows a thing or two about keeping your head in the game to create a successful career. Answering the tough questions for Elite Agent Magazine, we find out out how Tony handles the good and the bad days, and more. You’ve been in real…
Read More » -
From Bell Ringer to Master Auctioneer
Following his recent induction to the coveted title of REIV Master Auctioneer, Barry Plant reflects on a skill he has honed over his forty-seven-year career in real estate that has influenced the very culture of his business. THE BARRY PLANT Group is one of Victoria’s most successful real estate franchises, with eighty offices across the state and in excess of…
Read More » -
Hitting a Homerun
JUST AS BASEBALL’S Sandy Koufax was known for his devastating curveball, many a vendor has been known to create a tricky situation as a result of a challenging question. Josh Phegan explains how to smash your vendors’ ‘curveballs’ out of the park. FOR THE unprepared agent, a listing presentation can quickly become a minefield of ‘should haves’ and ‘would haves’…
Read More » -
Sales Staff Pay-packets: What’s Working?
Enquiries regarding commission splits have well and truly jumped in the last couple of months. Many commission arrangements reset on 1 January each year, so now is a good time to reflect on the effectiveness of your current commission structure to drive your strategic objectives. JUST WHEN I thought I had seen it all with commission splits, another variation comes…
Read More » -
Is Your Environment Doing You Damage?
It’s time for New Year’s resolutions and most people around the end of December will resolve to lose weight with exercise and diet. While these are the cornerstones of achieving a good body composition, there are other factors which you should take a look at to make sure your hard work pays off. Emily Schofield explains. FAT STORAGE is a…
Read More » -
Award winning Baffle Creek Agent: Sue Robertson
Sue Robertson came across beautiful but remote Baffle Creek in the Gladstone region of Queensland by chance. She is extremely passionate about the Baffle Creek area and has taken out several awards at both state and national levels for highest number of rural sales. BAFFLE CREEK1 is on the Queensland coast, approximately one hour from both Gladstone and Bundaberg. The…
Read More » -
Eight of the most unique properties in the world
What is the most unusual home you have ever sold or lived in? For many of us, that may only be an apartment or a brick house, with regular windows, walls and doors. However, there are houses all over the planet that are far different from the typical. They offer a unique way of life and a place to live that…
Read More » -
On The Inside: Learning From the Masters of Technology
AS MANAGING DIRECTOR OF the extremely successful Coronis Realty in Queensland, and with almost 30 years’ experience in the industry, you might think Andrew Coronis knew enough about the industry; but even he admits there is so much to learn and some very exciting times ahead for the property market. Here are some of the things he learned about the…
Read More » -
Technology – Greg McCutcheon
In Issue 08 of Elite Agent we had six experts provide their top tips for 2016 in our special feature 30 top business boosting ideas. Here are the top five from Greg McCutcheon of realestatebookings. DIFFERENT MEDIUMS REQUIRE DIFFERENT MESSAGES Digital and print ads are very different in size, shape, and usually audience. To try to deliver the same message in the…
Read More » -
Direct Marketing – Dennis van Lawick
In Issue 08 of Elite Agent we had six experts provide their top tips for 2016 in our special feature 30 top business boosting ideas. Here are the top five from Dennis van Lawick of Printforce. WHAT IS YOUR UNIQUE VALUE PROPOSITION? If you aren’t able to articulate why your service or skills are better than the competition, then it is likely…
Read More » -
Human Resources – Virginia Brookes
In Issue 08 of Elite Agent we had six experts provide their top tips for 2016 in our special feature 30 top business boosting ideas. Here are the top five from Virginia Brookes of Resolver Recruitment. Success means different things to different people. We all start climbing the career ladder on the same first step and focus on a different outcome that…
Read More » -
Turn of the tide in the real estate market: Mark McLeod
Watching the industry’s reaction to market change and what many people consider to be a challenging landscape has been interesting. Markets rise and fall, and that is the nature of our industry; but it’s how agencies react that will ultimately determine their fate. When the market rises, many hitch their wagon to the beast, but when it falters they find…
Read More » -
The Art of Storytelling
TRACEY SPICER REALLY needs no introduction. As one of the most experienced journalists and presenters in the country, there is not much she hasn’t done in her 25 years in the industry. In the last two years she has also become a highly sought-after MC and keynote speaker, and is a facilitator for the Presentation Skills course at the Australian…
Read More » -
Almost Famous
THEY SAY IT CAN take anywhere from six months to six years to become known as a trusted real estate advisor. But who has time to wait? Geoff Grist shares some personal marketing and branding strategies that can set you head and shoulders above your competition. BE KNOWN FOR SOMETHING Anyone famous is famous because they are known for doing…
Read More » -
Deposit Guaranteed
AS THE PROPERTY MARKET in Australia continues to make headlines, Deposit Power makes purchasing property more accessible to home-buyers. Deposit Power provides a flexible solution that can help home-buyers secure their dream home. We spoke to General Manager Keith Levy to find out more. Firstly, what is a Deposit Power Guarantee and how does it differ from a deposit bond?…
Read More » -
Focus On the Fundamentals
WHAT CHALLENGES ARE in store for 2016 and how should you meet them? Peter Hanscomb of Belle Property says you need to deliver on core values and building lasting relationships. IF YOU WANT to be a successful agent over the next 12 months, you’ve got to focus on the key fundamentals of your business. Forget about whether the market is…
Read More » -
Kate Strickland: Playing to Win
TO SUCCEED in real estate, you’ve got to have a competitive edge, and that’s probably why Kate Strickland has done so well. As a former elite athlete, Kate’s mindset, ethics and discipline were bound to pay off when it came to a change in career. Now a Director of Marshall White Bayside in Victoria, Kate is not afraid to bring…
Read More » -
Vendor Management: Common Knowledge, Not Common Practice
EXTREME SELLER’S MARKETS in our major cities over the past few years mean most agents haven’t had to work too hard to manage vendors. However, there’s no denying we’re now seeing a shift. Lower auction clearance rates and less intense buyer demand indicate the pendulum is swinging towards creating a more balanced market. With this comes a need for agents…
Read More »