Elite Agent
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Master Matchmaker: Todd Lucas, Fletchers
How would you like to be able to complete your follow-ups from the beach on a Sunday, or between appointments whilst on the road? How about some tips on how to better manage buyers or even keep in touch with your farm area when they are not ready to sell? We spoke to REIV Outstanding Young Agent of the Year…
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Shopfront – Mike Toweel
In Issue 08 of Elite Agent we had six experts provide their top tips for 2016 in our special feature 30 top business boosting ideas. Here are the top five from Mike Toweel of Vitrine Media. FIRST IMPRESSIONS ARE LASTING IMPRESSIONS Why settle for anything less than an absolute wow when your potential client sees your place of business for the first…
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Marketing – Carl Quested
In Issue 08 of Elite Agent we had six experts provide their top tips for 2016 in our special feature 30 top business boosting ideas. Here are the top five from Carl Quested of Agentmail. SPEAK LIKE A HUMAN IN PERSON AND IN YOUR MARKETING Don’t talk in real estate talk! Focus on language that engages with your audience and that…
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Old vs New
BOB Dylan sung that the times were changing, and it’s an adage that rings true in today’s real estate world. That’s not to say that everything old is now worthless, but it’s equally true that everything old is not new again. Instead there are new, modern ways to approach age-old processes to ensure you, as an agent, are performing at…
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What should you write about?
For your newsletter to be effective, the content has to be valuable. You want to give your readers information they want to know. If you give the same, boring content every single time, your newsletters will end up in the bin, and you can actually damage your brand and reputation. The purpose of your newsletter is to keep you on the…
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The Block: Behind the scenes
The popular television show ‘The Block’, after 10 seasons is a significant pillar in Australia’s renovation culture of buying, ‘doing up’ and selling property. Most of us interested in property follow the transformations as well as the contestant’s highs and lows; and this weekend will bring the climax of Season 11 when five newly renovated properties go under the hammer.…
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Gaining Acceptance of Auctions in Any Marketplace
EVER TRIED AN AUCTION AND it didn’t come off as planned? Has a trainer or boss told you auctions don’t work or that they aren’t worth the effort? Are you in an area where they just aren’t the done thing? Have you ever lost a listing because you pitched for auction and the vendor wanted private treaty? One of Australia’s…
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Chasing the Dream
Richard Branson has a dream to take people on flights into space. Martin Luther King had a dream that all would be treated equally. Man had a dream of landing on the moon. Walt Disney, Nelson Mandela, the Dalai Lama: the list goes on. What’s your dream? FOR CENTURIES people have dreamt many things. The fact is that only a…
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Real Estate Industry Social Media Report Card
SOCIAL MEDIA PRESENTS AGENTS WITH great opportunities to build relationships and generate leads. Ultimately, being successful with social media in terms of engagement is about providing consistent, high-quality content that your audience responds to. How do you rate, and what can you do to improve? HOW WELL DOES YOUR BRAND RANK FOR SOCIAL MEDIA ENGAGEMENT? BrandData is a digital media…
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Many Hands Make Light Work
JOSH PHEGAN LOOKS at the question of when you should hire an assistant. AS THE NUMBER of properties you list and sell increases, it’s vital that you build a team around you to cope with the increasing workload. There’s only so much one agent can take on; that’s why hiring an assistant is a key component in progressing your business.…
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Equity: To Share or Not To Share?
Exploring the idea of equity for key individuals in the business is today a common topic of discussion. While there are stories of success beyond expectations, there are also stories of epic failure. Equity is not the only option; before you do go down this path you need to be aware of the pitfalls and possibilities. John Knight explains. When…
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Tristan Tomasino: Director and Senior Auctioneer, Biggin & Scott Yarraville
Celebrating industry leaders who have dramatically boosted their sales performance in a year, Tristan Tomasino recently beat 39 other entrants to win Josh Phegan’s ‘Changed Agent’ award. Having overcome some serious personal and workload challenges, it appears that the sky is the limit for his young and dynamic business in Yarraville, Melbourne, where the next goal is to help others…
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EXP Realty: Connecting Agents in The Cloud
KEEPING UP TO DATE WITH technology is a priority on most business owner’s lists, but for Glenn Sanford, CEO of eXp Realty, technology has become the backbone for success. eXp Realty is a unique agent-owned cloud brokerage that is leading in innovation by bringing the team together in a virtual office. STARTING IN 2009 with just 25 agents, eXp Realty…
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When Technology Delivers a Stronger Human Connection
KYLIE DAVIS REVIEWS THE LATEST in technology from the recent Inman Conference that can help you enhance your personal relationships. DESPITE BEING a forward- thinking technology convention, one of the key takeaways from the recent Inman Connect 15 conference was the return of genuine human relationships in real estate. Machines and high-end tech can help…
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Jellis Craig Agent almost ‘Breaks the Internet’
How would you like to see 320,000 views on your next listing? That is exactly what Andrew Keleher and Matt Lockyer managed to achieve through some creative drone footage and a dedicated social media campaign. When you first take a look at photos of 145 Edward Road Chirnside Park you would agree that it is no ordinary property. Perched in the…
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The Need for Speed
MATT HALL IS A GENUINE HIGH FLYER. A third-generation pilot, former Royal Australian Air Force Fighter Combat Instructor, international unlimited aerobatic competitor and now winner of his first International Red Bull Air Race in Austria. For Matt, the sky has never been the limit, and he tells Samantha McLean why you should aim high too. WHAT COULD be more motivational…
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Clinton Knop Stronger Than Steel
MOST WOULD PEOPLE WOULD SAY that real estate is challenging enough when you’ve had a few years in the game and you’re in peak condition. After beating a cancer so aggressive he thought he only had three months to live, Clinton Knop bought the business of Century 21 in Bunbury, WA. Now with a team of 18 and a strong…
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Rookie On The Rise, Luke McAuliffe
Luke McAuliffe was born and schooled in Canberra. Having remained in the local area he is now a part of the sales team at Peter Blackshaw Real Estate Gungahlin, where he has worked for the past three years. His career now provides the reward of satisfaction in finding the perfect homes for others. What motivated you to get into real…
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Serving a Niche Market
WITH THE REAL ESTATE INDUSTRY becoming ever more challenging and sophisticated, Keller Williams broker Dan Ihara and The Ihara Team in Hawaii understand what it takes to create success. While selling real estate in paradise is most certainly everyone’s idea of bliss, the Ihara team have also created a very special niche in their market that gives them a unique…
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The Innovation Bell Curve
MANY PEOPLE THINK that embracing change and adopting innovation is a new thing made necessary by computers, mobile devices, Google and Facebook. Not true, says Kylie Davis from CoreLogic, the same challenges have been overcome by our predecessors. Like most things to do with human behaviour, the more things change, the more they stay the same. Understanding how people respond…
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My Local: Tegan De Clarke Toowoomba, QLD
Tegan DeClark is an experienced real estate professional with Ray White in Toowoomba. She has experience in international real estate sales, commercial real estate, property management and residential home sales. After relocating from Florida USA three years ago, Toowoomba is now definitely home for Tegan. She is a current member of the Toowoomba Education Capital Steering Committee, an REIQ Individual…
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The Gift Of Listening And The Power Of Presence
ACCORDING TO THE INTERNATIONAL bestselling author of The 7 Habits of Highly Effective People, Dr Stephen R Covey, most people listen not with the intent to understand, but the intent to reply. If you have your own agenda instead of giving someone else your full attention, you may be missing out on getting the most out of this powerful tool.…
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How To Stand Out On The Global Stage
AS THE PRICE TAG OF AN AUSTRALIAN property asset increases, generally the available pool of qualified Australian buyers decreases, particularly in the agricultural and commercial sectors. This special dilemma requires the agent and vendor to consider alternative markets and methods to find qualified buyers. In this Part One of a two part series, Jason Hellyer uses China as an example…
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Using Instagram to land sellers and buyers
While many agents stick to their phones, websites and the occasional Facebook post, Dusty Baker is taking on a whole new market with Instagram. After speaking on stage about this at Inman Connect San Francisco, Samantha McLean spoke to Dusty to find out how his Instagram account, which has over 10,500 followers, is bringing him leads and referrals, and even a million…
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Always be Questioning
One of my favourite movie scenes is the amazing Alec Baldwin in Glengarry Glenn Ross when he screams at the sales team, “It’s ABC – Always Be Closing – you close or you hit the bricks!” Aggressive, powerful, successful; but unfortunately in 2015 redundant. Don’t get me wrong; the ‘close’ is still an essential part of a real estate agent’s…
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Making A Move
IT’S AN AGE-OLD QUESTION that both excites and perplexes many real estate agents: When is the best time to expand into a new market? This questions is usually then closely followed by ‘How do I decide which areas to expand into?’ and ‘How do I ensure I’m successful?’ On the one hand, expanding your business is exciting; but on the…
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Manage your stress levels for success
Real estate is a hectic profession, but you will be able to perform much better overall if you keep your stress levels under control. While being super organised will help, there are some extra things you can do that will help you attain peak performance. Exercise Scientist Emily Schofield explains. Acute and chronic stress affects many people to varying degrees.…
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Anthony Gattuso: Auctioneer and Associate, Woodards Carlton
A veteran of Melbourne’s prestigious real estate market of the inner north, Anthony has sold in excess of 800 properties in his 15 years of practice. A true fixture of the Carlton community, Anthony is as much as part of the ambiance of Lygon and Rathdowne Streets as Cinema Nova and Brunetti. An auctioneer of note, his work is informed…
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Avoiding The Awkward Silence
SOLD A PROPERTY? What happens next? Carl Quested looks at how you can continue to build on the relationship instead of waiting for years until the client is ready to sell. If you remember your dating days, you’ll recall that moment on a first date. You’ve covered the basics, ordered a drink or meal, and then it happens – the…
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‘Ladies and Gentlemen…’ a guide to public speaking
BRENDAN LAWLEY GUIDES us through the perils of public speaking, from preparation and content to overcoming the dreaded nerves. Whether your Board of Directors wants a comprehensive department overview or Nancy is getting married, as an agent or a senior person in your department, sooner or later you will be required to give a speech or make a presentation. Broadly…
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If It Ain’t Broken… Break It!
In today’s fast-paced business world, ‘if it ain’t broke, don’t fix it’ is probably one of the worst philosophies you can hold if you want to stay in business says Fiona Blayney. Why do so many businesses continue to hold on to the ways of the past? I hear agents complaining about challenges like recruitment, retention, fee maximisation, increases in…
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The potential of drone technology
KARIN BARSCHOW FROM Top Snap takes a look at the potential of drone technology after her ‘geek week’ at the Connect Show in Melbourne earlier this year. UAV, UAS, RPA, RPAS, UACS, drones – confused? So was I! Let’s just call them all drones for the sake of simplicity, although the Civil Aviation Safety Authority’s (CASA) preferred term is RPA…
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Is your head in the game?
Real estate agents striving for success need to make sure they are mentally tough. Josh Phegan explains how to make sure your head is always in the game. WE’VE all seen tennis players who are struggling physically and psychologically double-fault at moments of crisis and lose a tiebreak. Every day real estate agents face just as much pressure. So how…
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New Financial Year, New Technology
Updating technology can improve productivity and provide new opportunities for your business. Alister Maple-Brown from Rockend explains. The phrase ‘End of Financial Year’ often brings a combination of dread, stress and fear to the minds of many business owners. Another year has rolled by and we are already in the midst of the new financial year. Was your tax time…
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Tips for Successful Spring Selling
WHILE THE WEATHER may still be chilly, it won’t be long before the sun shines on the traditional spring selling season in a couple of months. So the time to prepare is now! We asked Stuart Benson of Domain to share his thoughts on how to maximise your time now to maximise this important time of the year. What will…
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