Elite Agent
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It’s A Balancing Act
BELLE PROPERTY PERFORMANCE Coach Andrew Robinson suggests the best way to lead and motivate your team is by setting a good example which incorporates both building your personal business and spending quality time with your team. Successful agents andhigh-selling principals lead the majority of real estate businesses these days. Agents starting out need guidance and motivation, and they look to…
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Foreign Buyers: Are They A Positive For Australia’s Housing Markets And Economy?
DR ANDREW WILSON, Senior Economist at Domain Group, analyses the findings of the recent Parliamentary Enquiry into the effects of overseas buyers on the real estate industry, including how increases in foreign students are driving purchasing and rental activity. AUSTRALIAN HOUSING markets have generally activated over the past three years through a significant improvement in affordability and confidence. The sharp…
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Michael Clarke & Cherie Humel-Clarke: It Takes Two
MICHAEL CLARKE AND Cherie Humel-Clarke own the boutique agency Clarke & Humel Property in Manly, NSW. Working in a franchise office for several years before starting their own business from scratch, together they have sold more than $1 billion dollars’ worth of real estate. With Michael’s strength his sales expertise and Cherie’s architectural qualifications and local knowledge, they have proven…
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Starting Small, Thinking Big
JOHN PERCUDANI OF REALMARK in WA looks back at the early days and forward to the next 25 years. GROWTH IS something for which all small business owners constantly strive. It’s something that provides the impetus never to rest on your laurels and continually to innovate, regardless of how well you may be doing. Earlier this year, Realmark celebrated its…
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Property marketing: an Augmented Future?
JAMES DEARSLEY IS AN Independent Technology Consultant for the real estate industry in the UK. In this article, he discusses the potential of augmented reality technology for property companies around the world. AUGMENTED REALITY, or the superimposing of digital imagery on your real world view, is not necessarily a new concept. In fact, rather strangely, it was first referenced by…
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Integrity and Persistence, Craig Caughlan
Craig Caughlan is a well-respected agent at Dukes Estate Agents in Penrith, NSW. Starting in real estate at the age of 40, he is consistently recommended for his integrity and sincerity. Craig’s long-term clientele and incredible sales record both provide evidence of the focus he places on each and every client. What motivated you to get into real estate? My…
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Waste Not, Want Not: The Revolving Door of Real Estate
As a leader, your greatest assets are your time and your people. You need to make the most of both, say John and Stephanie McCloskey. WITH 80 PER cent of new entrants to real estate gone within 18 months, it seems that some businesses should just have a revolving door! The old approach of ‘you’ve got a desk, you’ve got…
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Three Ways to get an Unfair Advantage Over Your Competition
REAL ESTATE COACH AND trainer Tom Panos is well known for teaching agents how to attract business and not just chase it. His podcast with John McGrath “Million Dollar Agent” has drawn an enormous following online. Here are some of the top tips from the podcast this year. KNOWLEDGE IS NOT POWER Knowledge used to be power, but Google is…
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Anthony Lapadula: Jellis Craig Northcote, Victoria
Anthony Lapadula has been in the real estate industry for 10 years. He joined Jellis Craig in 2007, initially in the Ivanhoe office, and is now a senior sales consultant and auctioneer. Anthony specialises in Melbourne’s inner north market, particularly Northcote, Fairfield, Ivanhoe, Ivanhoe East and Eaglemont, concentrating on the $1m to $4m price bracket. He has been recognised by…
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Get Domain Updates with Google Now Cards
Domain has announced it is one of the first Australian companies to integrate its app with the Google app to deliver Now cards to users. Home seekers with the Domain app and the Google app on their mobile will receive helpful, real-time information about properties they are looking at. Instead of flipping between apps, web pages and emails, Domain’s Now…
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Six Steps To Jump-Start Your Online Marketing Results
Why is it that some business owners pour thousands of dollars into their online marketing efforts to see little or no return on their investment, while others seem to do exactly the same thing yet reap tremendous rewards? SEPARATING THE men from the boys is a pre-determined success formula. Smart business owners have a plan. Follow the Six Steps to…
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Grow Together, Grow Your Business
John McCloskey recalls the ‘shock’ of going from being a listing and selling agent to being a manager, and then principal of an agency. Gone was the constant drive for personal results, and in its place was a never-ending process of back-patting and encouraging others. What should you expect if you are planning the same move? THE MOVE from being…
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What Arnold Schwarzenegger Taught Me About Success
HAVING PERHAPS PULLED OFF THE greatest ‘coup’ in Australian real estate events, Glenn Twiddle reflects on the things he learned from the Hollywood superstar turned politician at this year’s QREAS conference. When I decided to invite Arnold Schwarzenegger to Australia, I really didn’t think it was ever going to happen. But one of Arnold’s rules is ‘Have a vision’, so…
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Positive Delusion Delivers Results
CHRISTINA GUIDOTTI’S SECOND book The True Believers was released in 2014. Sharing an extract, she demonstrates how the courage and conviction of a ‘true believer’ can overcome inertia when it comes to achieving in real estate. ONE YEAR AT the Australasian Real Estate Awards, I remember sitting with my team watching the winners go up on stage and feeling inspired.…
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Tim and Fiona Gregory RE/MAX Property Services Caloundra, QLD
Tim and Fiona Gregory work as a husband and wife team with RE/MAX in Caloundra on the Sunshine Coast. In a career already spanning 36 years, Tim has successfully negotiated the sale of over 1,500 properties in Sydney, Tasmania, rural New South Wales and on the Sunshine Coast. Fiona began her career in real estate in 2001 after serving for…
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Winning Consistency: Tim Longmore
Tim Longmore is a Senior Property Consultant and Auctioneer at Noel Jones’ newest office in Mitcham. He was an REIV Agent of the Year finalist in 2014, and runner-up Salesperson of the Year for the Noel Jones Group. The Mitcham area of Melbourne, Victoria not only offers a diverse range of homes dating from the 1950s and 1960s; there are…
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CoreLogic RP Data launches new app for property professionals
The new RP Data Pro app from CoreLogic RP Data will enable property and finance professionals to quickly access vital property data while on the move from their Apple devices. Accessed via the internet using Wi-Fi or 3G/4G networks, it is designed to improve efficiency and responsiveness in an increasingly fast paced and competitive property environment. Key features include: Detailed…
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Face to Face, One to One
IN AN EXCLUSIVE INTERVIEW for Elite Agent Magazine, CEO of Century 21 Australia Charles Tarbey spoke with Samantha McLean about marketing, communication and what it takes to have a successful real estate career with future-proofed longevity. The biggest changes in our industry in the last few years have really been in delivery. Delivery of our product, and delivery of our…
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Nine Simple Ways To Take Your Email Open Rate Through The Roof!
DID YOU KNOW THAT increasing the open rate of your email broadcasts by just a few percentage points has the potential to win you a heap of extra listings? Anything north of a 20 per cent email open rate is considered good. If you have a thousand contacts and you can nudge that up to 25 per cent, you’ve just…
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Anticipate is The New Exceed
TROY HAZARD asks the question, “Is it enough to emphasise excellent customer service, or can we do more to meet our clients’ needs?” TWENTY YEARS ago businesses all over the world were using the same catch-cry to their teams: ‘We need to exceed our customers’ expectations in order for us to be the (insert industry or business category) of choice’.…
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What Leaders Need To Do To Inspire Action
WHAT QUALITIES DID Martin Luther King have that our industry leaders need to adopt? Peak performance coach Tanja M Jones outlines the reasons why leadership in the real estate industry needs to get personal. HOW DID American civil rights activist Dr Martin Luther King Jr get over 250,000 people to attend his public address from the steps of the Lincoln…
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John McGrath Think Bigger (Part Two)
IN PART TWO OF OUR EXCLUSIVE interview, John talks about the success of the McGrath business in the last 12 months. He takes a stand on community, culture, property marketing and where agents should be focusing their energy for the next year. McGrath as a business has had a very strong 2014, with a strong focus on culture. Can you…
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Fit for The Task
To get to the top of the game you need to be at the top of your game. But if you’re stressed out, where do you start? Exercise scientist and personal trainer Emily Schofield provides her top tips to get you on your way to better energy, productivity, and health. REAL ESTATE can be a stressful, demanding profession. It’s no…
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AREC15 – its a wrap!
For more photos and video from AREC15, scroll through the gallery below
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An alternative approach to cold calling
There is no denying the efficacy of the telephone. Everything from following up on open homes and cold calling to finding new landlords; the list of activities that can be conducted on the phone is endless. And ask almost any top performing agent or trainer and telemarketing will often be a cornerstone of their marketing system. Director of AgentMail, Carl…
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Could Your Cashflow Use A Boost?
WITH BANKS IMPOSING inflexible and restrictive lending criteria, it can sometimes be difficult to get cashflow for your agency at the times you really need it. If you are looking for a standby finance line or a working capital facility that can grow in line with your sales, Express Commission may be able to do what the banks can’t. We…
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Perceptions of Real Estate
WHO IS BETTER AT REAL ESTATE, men or women? What do consumers really think of the real estate profession? Are your customers listening on social media? Some stereotypes and industry assumptions have just been smashed by a landmark survey analysing vendor experiences with agents. Kylie Davis from CoreLogic reports on the findings. The Consumer Perceptions of Real Estate Agents survey…
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The Agent Equity Model
Domain has gained significant ground on its competition in the last 12 months with a 65 per cent year-on-year increase in audience. So I am very keen to learn more about how they are raising the bar against strong competition. One of their strategies is allowing agents participation, or equity, rewarding them for advertising based on value and volume. Desire…
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Smashing The Mental Barriers
ASK ANY ATHLETE, NEAR-DEATH survivor, Everest summiteer, or even a successful real estate agent what is, the key to their success. Why were they able to withstand and push through the challenges and obstacles that defeated others? They will tell you that having the mental toughness to overcome obstacles was the key. Having the skill set to be a great…
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Your Brand, Your Business
IF YOU ARE THINKING about taking your career to the next level by becoming a business owner but have been a little daunted by the thought of the administration and upfront costs, then talking to the Eview Group may be a good option for you. Samantha McLean met up with business owners Maria and Manos Findikakis to find out more…
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Leading Lawyers Love Conveyancing
Having acquired Conveyancing Works Solicitors in November 2011 to deliver an efficient, low cost, national conveyancing service, Slater and Gordon’s Conveyancing Works now has nine business development managers assisting agents nationally. General Manager Lee Bailie is confident that the new service model will benefit agents in a number of ways. The nationwide team are focusing on the real estate industry…
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Tactical Listing
JOSH PHEGAN EXPLAINS HOW client-centred tactics and preparation will win the listing every time. TACTICS ARE the key to delivering a winning listing presentation. Just as footballers would never run onto a field without a game plan, real estate agents should not approach a listing presentation without preparing their tactical approach. The listing presentation is your chance to win potential…
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Roxanne Paterson: Best New Talent
ROXANNE PATERSON, WINNER of International Best New Talent this year for LJ Hooker, is most certainly one of the network’s rising stars. Starting her career in the industry last year at 27, she has already become a member of the prestigious Captains Club. In an honest and frank interview about starting from scratch, Roxanne talks about her prospecting secrets and…
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How to make your real estate conference experience amazing
Heading to a real estate conference this year and want to make sure the experience is amazing? Check out our cool infographic with some hot networking and note taking tips to make sure you can soak up as much of the experience as possible. (Right click the image to download) Don’t forget – if you haven’t booked your ticket to…
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Why No One Likes a Keyboard Warrior
Lisa B looks at the problem of malicious comments posted on social media and why you should never be drawn in. YOU MAY not be familiar with the expression, but you’ve almost certainly noticed strange, weird, and sometimes vicious and cruel comments in forums and on social media. Maybe you’ve been a victim yourself. So what exactly is a keyboard…
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