Elite Agent
-
Stay Humble, Stay Hungry
MEDIOCRE; IT’S A WORD MOST people hate. For real estate agents it’s a time, a phase in their career, they want to skip past quickly. Josh Phegan explains how you can make the big leap from good to great. SO HOW DO you leapfrog past the point in your career where things are moving along okay but not setting the…
Read More » -
Elizabeth Taylor’s Jewellery used as a Lure in Property Marketing Campaign
A rare opportunity exists not only to secure this 5 year old beachfront home in Coffs Harbour, but also what some would say a once in a lifetime offering to own a collection of rings once belonging to the Hollywood icon Elizabeth Taylor. The property’s owner bought the collection of four rings from the landmark auction of The Collection of…
Read More » -
LJ Hooker Cessnock Wins Australian Small Business Champion Award
LJ Hooker Cessnock and Kurri Kurri has been named Real Estate Agency of the Year at the annual Australian Small Business Champion Gala Dinner and Awards ceremony. The awards were announced on Saturday 18 April. The Australian Small Business Champion Awards is the only national recognition program for Australian small businesses. LJ Hooker Cessnock and Kurri Kurri INSERT, Bryce and…
Read More » -
Skimmers, Sceptics and Soakers: are You Reaching Them All?
CARL QUESTED ANALYSES the different ways we read and process information. Our marketing needs to appeal to all three groups, so how can this be achieved? WHEN AGENTS create their marketing, they rarely have a consumer testing group set up to check their message is on point. Usually they’ll write something they themselves would like to read, get it spell-checked…
Read More » -
Super Team, Super Service
JEREMY ROSENS OF Gary Peer St Kilda examines how to define roles and recruit the perfect team to create your ideal Effective Business Unit (EBU). IN REAL ESTATE, just like in any other industry, we should always be looking to be smarter and more efficient, while keeping a strong focus on the customer. This mentality extends beyond systems and technology.…
Read More » -
The top 10 qualities of the top 10 per cent
Michael Sheargold is a respected business coach and performance expert. He has completed thousands of coaching sessions in his career. How does your attitude and productivity stack up against the top 10 per cent in the industry?
Read More » -
Real Estate Videos Sell More of You
I was lucky enough recently to spend some time with video experts in San Francisco. We debated the importance of the real estate video in the overall property transaction. What we agreed after much discussion was that as much as real estate videos assist a buyer in their eventual decision, they are also an important tool that differentiates an agent’s…
Read More » -
Think Bigger
REAL ESTATE INDUSTRY COACH, mentor, thought leader, CEO and now star of the TV series Shark Tank, John McGrath spoke frankly and exclusively to Elite Agent about why today’s agents need be “straight-talkers”, how he feels about current developments with portals and property marketing, agent ethics, integrity, and community. In Part One of our two-part interview, John discusses how agents…
Read More » -
Keeping It Real
THE FIRST SENTENCE OF HER bio reads, “Yes, you found her. The no-BS Realtor. And yes, she sells a house every 1.3 days”. Leigh Brown from RE/MAX in Concord, North Carolina is not only a successful practising Realtor but also one of the most in-demand speaker/coaches in the US right now for her no-nonsense, ‘tells it like it is’ approach.…
Read More » -
Glenn McGrath: Line and Length
Many parallels have been drawn between the world of elite athletes and successful business people, centred around the themes of consistency, visualisation, mindset and peak performance.
Read More » -
Top 10 tips for improving your listing presentation
Yes, folks – Tom Ferry is coming back to Australia for AREC 15. If you’ve never experienced Tom before, here is a taster. In Episode 10 of the #TomFerryShow, Tom walks you through 10 ways to freshen up your listing presentation so you can win every listing! Watch this video and make sure you leave with these top takeaways: –…
Read More » -
Emmy Thies: Passion for People
EMMY THIES IS THE PRINCIPAL of House Estate Agents in Toowoomba. Having started her own office at the age of 23, just five years later she has a thriving business with a team of 25 people and a bag of prestigious awards. With an unmatched energy, zest, and passion for both real estate and her team, Emmy speaks frankly about…
Read More » -
Interest Rates – How Low Can They Go?
IN FEBRUARY THIS YEAR the Reserve Bank of Australia once again lowered the cash rate by 25 basis points to 2.25 per cent, the lowest we have seen since the 1950s. Some economists say they would not be surprised if we see the cash rate fall to 1.5 or 1.75 per cent. RIGHT NOW IN AUSTRALIA, the available information suggests…
Read More » -
Find your Business Rhythm
CAN AN ACCOUNTANT PREDICT your success in real estate? We can come close, says John Knight, who has studied the business management practices of top agents over a number of years. WHEN WE launched our business late last year our team of accountants looked to stretch the boundaries. We wanted to move out of our comfort zone and take a…
Read More » -
When Should You Become A Dot Com?
Corporate profiles, social media and websites branded to the individual are all being used today by agents to promote themeselves online. When building an online following, Lisa B answers the questions ‘how much is too much?’ and ‘who should pay?’ A LOT OF real estate agency principals are understandably nervous about their staff engaging in self-promotion online. But I believe…
Read More » -
How to Make Google Work for You
BEN BRADSHAW, CEO of SponsoredLinX, is a talented sales and business professional and one of Australia’s most respected authorities when it comes to the finer points of online marketing. He is well versed in the areas of Google AdWords, SEO marketing and traffic generation: all important if your goal is to generate leads online. Interview by Samantha McLean. Let’s get…
Read More » -
Sustainability: A New Opportunity in Real Estate
IN THE LAST FEW YEARS, our politicans have contributed to the idea that sustainability is either too hard, too expensive or too complicated. Cecille Weldon, Head of Liveability Real Estate at LJ Hooker, says this is definitely not the case – agents who are able to demonstrate how sustainability factors can impact the value of a sale or rental property…
Read More » -
The Power of the Past
JOSH PHEGAN DISCUSSES HOW to turn every sale into a long-term relationship. FORGET THE adage ‘the past will come back to haunt you’. Real estate agents should strive to ensure the past comes back to help them. The trouble is, many agents don’t look at the big picture or view their career as a long-term journey. Instead of viewing every…
Read More » -
Agent Profile: Hannan Bouskila, Raine & Horne Bondi Beach, NSW
Hannan Bouskila has been with Raine & Horne for 10 years, initially working in property management before moving into a sales assistant role, then into a full independent sales role in 2010. In his first year, he was awarded Raine & Horne’s Sales Agent Rookie of the Year. Since then, he has been a member of the Raine & Horne…
Read More » -
Three Questions to Improve Performance
IT’S THAT TIME OF YEAR AGAIN: Time to start thinking about improvements we’d like to make in the year to come. If you’re like most people, the chances are that you want to become more productive and more successful overall. The Stop-Keep-Start method is a fantastic way to cut to the chase and see rapid change in results. Story by…
Read More » -
Marketing Battle Plan
SOMEWHERE THIS MORNING, in the neighbourhood where you make a living listing and selling real estate, someone woke and decided to sell. If they didn’t call you, it’s probably because they didn’t know you, says real estate marketing expert Ray Wood. THERE ARE many of these opportunities lost and it’s happening multiple times a day to agents everywhere. Today, property…
Read More » -
The Science Behind First Impressions
A GREAT MANY STUDIES HAVE examined the ‘first impression’, including its neuroscience and lasting effects. One thing is known for sure: first impressions do matter! In fact, opinion can be formed on visual presentation alone in just one-tenth of a second, and this impression is so strong it can override what a person knows to be true. Story by KAPS…
Read More » -
Is Gen Y Driving Your Business or Driving You Nuts?
BRENDAN LAWLEY, CEO of Brad Teal Real Estate, looks at the impact of a younger workforce on the industry. How can we attract and retain the present generation into our business and have them perform at their peak? IF YOU’RE THE principal or office manager of a real estate business, it’s almost impossible to ignore discussions or commentary regarding Generation…
Read More » -
41 (Not So) Crazy Things to Make You Stand Out as A Real Estate Agent
SHORT ON IDEAS? NOT ANY MORE! Peter Hutton shares his top tips on how to give your brand distinct appeal over the competition in 2015 WOULDN’T IT be nice to stand out? Really stand out so that you become one of the top five per cent of real estate agents in your area? Standing out from all the other agents…
Read More » -
Moments of Truth
Successful implementation of the company vision is a sign of great leadership. John and Stephanie McCloskey share how to turn your vision into reality, starting with an honest examination of customer experience. In our last article we floated the idea of a company vision. A great leader is one who can take that vision and turn it into something meaningful,…
Read More » -
Raine & Horne Delivers Happy New Year to Winning Homeowners and Agents
Raine & Horne has launched into 2015 by giving away almost $100,000 in prizes to lucky vendors who listed their home with the national real estate group in the fourth quarter of 2014. The prize pool included a luxury Mercedes Benz, which was the highlight of Raine & Horne’s latest consumer campaign, ‘You’re a Winner’, which ran between August and…
Read More » -
Mark Di Giulio: Victoria’s Top Gun
MARK DI GIULIO STARTED his real estate career as a member of Spiro Drossos’ number one sales team in the Barry Plant network of 80 offices. While he has been selling real estate since 2005, he has cemented his position as one of Victoria’s top guns in the past 12 months by selling more than 150 properties and being named…
Read More » -
Putting affordability Front and Centre
NEWLY ELECTED REIA boss Neville Sanders discusses the goals for the national body in 2015. FIRSTLY, I AM VERY humbled to be in this role at what is a very important time for the sector. In 2014, REIA advocated strongly on critical issues nationwide, including housing affordability, the loss of first- home buyers from the market and foreign investment in…
Read More » -
2015: Are you Ready?
PAUL MYLOTT, GENERAL MANAGER of Century 21 Australia, shares five resolutions all real estate professionals should make for 2015. SELLING REAL ESTATE can make for a hugely rewarding career. It’s a dynamic and exciting profession for many, which can often involve setting your own work hours and determining your own income to a large degree. How many other office jobs…
Read More » -
School Zones – is the home you want to buy in the right school catchment area?
Real estate agents say securing a home within a boundary to a high performing school can add hundreds of thousands of dollars to a purchase price. Many buyers now say, “Zone first, postcode second”. To help assist property searchers, Domain has now launched the new Domain School Zone feature where parents can search for their property knowing which school catchment…
Read More » -
Findings On Foreign Investment In Australian Residential Real Estate
FEDERAL TREASURER The Hon Joe Hockey MP asked the Parliamentary Committee in March last year to inquire into and report on the level of foreign investment as it applies to residential real estate. ACCORDING TO FOREIGN Investment Review Board (FIRB) statistics, in the first nine months of FY 13/14 the FIRB approved foreign investment into residential property in Australia of…
Read More » -
Proximity to a Good School can Bump up a Property’s Price Tag by $50,000
In the next two weeks, more than 1 million primary and secondary students across New South Wales will return to school. For many parents, choosing the school that’s best for their youngster can be a difficult decision, and it can also impact where they buy a property, according to Angus Raine, Executive Chairman and CEO of Raine & Horne. “With…
Read More » -
Compliments of the Season
ANGUS RAINE, EXECUTIVE CHAIRMAN AND CEO of Raine & Horne has a couple of things on this year’s Christmas list. IT’S BEEN A FANTASTIC year for real estate markets across Australia and for the Raine & Horne network. Plenty of homeowners and investors have enjoyed excellent growth, while Raine & Horne has increased its reach with 25 new offices joining…
Read More » -
Agent Profile: Chris Saleh, Starr Partners St Marys
Chris Saleh is the Sales Manager of Starr Partners’ St Marys office and has been in real estate for 13 years. He also has a passion for the ultra-competitive sport of thoroughbred horseracing and is part of a syndicate. As far as his vendors are concerned, his ultimate aim is to make sure that ‘they couldn’t have got a dollar…
Read More » -
Regional Queensland Set for Growth as Southeast Real Estate Continues to Strengthen
Real estate markets in regional Queensland are gearing up for growth in the wake of a strengthening property market in the Southeast, according to the Real Estate Institute of Queensland (REIQ). The REIQ Queensland Market Monitor (QMM) for the September Quarter 2014 shows the state’s key regional centres are beginning to reap the benefits of growing buyer confidence heading into…
Read More »