Elite Agent
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Century 21 North Western Goes Pink for a Cause
The most famous real estate jackets in the world turned pink in October for an Australian-led initiative aimed at raising awareness and funds for the Cancer Council’s ‘Pink Ribbon’ campaign. For Ruma Mundi, Principal and Director of CENTURY 21 North Western, the most eye-opening part of the process has been the amazing response from staff and clients. “Staff have completely…
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Agents Need to Educate Investors, as 1 in 2 Australian Homes Have no Working Smoke Alarms
Smoke alarms are mandatory in Australian residential homes but many property owners are paying no heed to the law when it comes to meeting their responsibilities in this area, or are simply ignorant of the legislation. That is according to new data, which reveals a huge number of homes do not have working smoke alarms. Research on the ground by…
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ALPPPS Takes PMs to the Top
Prominent industry trainer, Jo-Anne Oliveri, Founder and Managing Director of property management business solutions company ireviloution, has launched a new property management event – the Annual Leadership of Principals and Property Professionals Summit (ALPPPS™). Taking place 19-20 March 2015 on the Gold Coast, ALPPPS™ is a new property management business, technology and leadership summit designed exclusively for principals and property…
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Direct Mail: Reassuringly Expensive
IF YOU ARE BECOMING DISHEARTENED with low open rates in your email campaigns, it could be time for you to consider another option with an almost guaranteed open rate of more than 90 per cent. Due to the perceived prestige of print, direct mail appears to be making a high return comeback on the marketing scene. THEY ALWAYS start the…
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View From the Top
ANTONIA MERCORELLA, THE NEW CHIEF EXECUTIVE of the REIQ, discusses her priorities for real estate in Queensland and her vision for her new role. REAL ESTATE IS a fast-moving game and modern agents need to devote considerable time and energy to keeping pace with the changes taking place in our profession. Technology is constantly on the march, performance measures are…
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Transparency or Trickery?
Lisa B looks at the reliability of agent ratings and review websites. WHEN WE think of any kind of review sites, the first one that springs to mind for me is Trip Advisor. It’s huge. It has the volume, it has the traffic and it has the credibility in numbers. A user generally has enough information to be able to…
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All Aboard!
Do you know where you’re going in your business, and do your team know which direction you’re headed? It’s up to you to provide the beacon for navigation with an agreed Vision Statement, driving the right types of winning behaviour in your team. WE LOVE the song Ship of Fools by World Party. It’s a reasonable commentary on how some…
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What are You Aiming for?
How do you know when you have achieved success? Is it money in the bank or the excitement of the moment when you achieve a milestone? Is it all of the above or is it something more? In the first of a series of regular articles, professional performance coach and clinical psychotherapist Jim O’Connor examines the definition and psychology of…
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How to Avoid Missing Out on the China Opportunity
ANDREW TAYLOR, CO-CEO of Juwai.com, discusses the advantages of embracing the Chinese market. WHY HAVE Australia’s four largest real estate networks all signed exclusive agreements to market their listings in China? It’s because the knowledge is finally sinking in that Chinese buyers have become a permanent part of the Australian real estate market. Whether they are here to invest, immigrate,…
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How to Grow Your Real Estate Business by Building a Solid Email Marketing List
Ray Wood, CEO of real estate marketing group Bestagents, shares how Aaron Shiner built his list of 2,500 contacts and how you can too. EVEN THOUGH the open rates are not as good as they were, email is still an awesome and very cost-effective way to connect with future buyers and sellers. The trick is to keep building and keep…
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Contractor or Employee: What you need to know
WHETHER YOU are working for someone or running a business it is crucial to establish who is a contractor and who is an employee. Ursula Hogben, co-founder and Managing Director of LegalVision, discusses the topical issue of staff contracting arrangements. ARE YOU hiring new staff or checking your current staff arrangements? If so, congratulations on the growth in your business…
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Are You a True Believer?
THE FOLLOWING IS AN extract from Christina Guidotti’s new book The True Believers, where she explains the importance of mastering the three superpowers of belief, conviction and commitment. IN MY LATEST book, The True Believers, I share how to use the three superpowers of belief, conviction and commitment to reach fulfilment. And although this final step on the growth ladder…
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Real Estate Sales Hit Decade High, Values Soar
Residential real estate sales in Brisbane have hit their highest level this decade amid rising median house values in many parts of Queensland, according to the Real Estate Institute of Queensland (REIQ). REIQ CEO Antonia Mercorella said sales volumes in some of the state’s key regional markets had also hit a post-2010 peak, with accompanying rises in median house values.…
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High Fiverr
HAVE YOU HEARD of Fiverr.com? From hiring a spokesperson to creating a logo, there are many things that you can outsource for just five (US) dollars. Elite Agent Editor Samantha McLean takes a look at some marketing and other tasks where hiring a professional at low cost can make you look amazing. WHAT IS FIVERR? Fiverr.com (Fiverr) is an online…
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Know Your Numbers
RP Data’s head of Products Greg Dickason reveals the numbers you need to know to plan the year ahead. So know your numbers. I’m a real estate agent how do I know what my local area’s going to do in the next six months? How do I plan so that I get the buyers and I get the vendors and I…
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Becoming a Better Auction Agent
AUCTIONS ARE AN ART FORM. They are more than just calling for bids, trying to reach a reserve and popping champagne afterwards. Brett Macadam of Strong Property shares a ‘start to finish’ guide to running a successful auction campaign. A SKILLED auction agent can make tens of thousands of dollars of difference to a sale price in a matter of…
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Defending Your Fee
CHEAPER DOESN’T ALWAYS MEAN better when it comes to selecting a real estate agent, but convincing sellers of that can be difficult. High-profile real estate coach and trainer Josh Phegan explains how to determine your worth and then how to get it. YOU KNOW the market. Your number of sales is on the rise. So are the prices you’re selling…
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Corelogic Announces New Identity for RP Data in Australia
CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled services provider, today announced that RP Data, Australia’s premier business information and analytics solutions provider has rebranded its business to CoreLogic. RP Data has been a CoreLogic business since 2011. Announcing the rebrand, Anand Nallathambi CEO and president of CoreLogic said our CoreLogic business in Australia is the cornerstone…
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Kate Smith: Real Estate Gem
Raine & Horne Semaphore is situated right in the heart of the town and is built on a family tradition going back two generations. In 2009, Principal Kate Smith began managing the office that her mother Helen started in 1983. I start by asking Kate what age she was when she first started in real estate. “I was 19 at…
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Contract Efficiency with Docusign
We have an exclusive Q & A with Lee Ward of RP Data, talking about how Docusign can work for Real Estate Agents to bring buyers and sellers together much faster and more efficiently. At $20 per month per user it’s a steal.
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The Blue Lunch Raising Funds for Sydney Children’s Hospital, Randwick
On Friday the 17th October, Highland Property Agents hosted our event of the year, The Blue Lunch at Sealevel Restaurant, Cronulla which was held in support of The Sydney Children’s Hospital Foundation. Raising over $16,000 for Breast Cancer at our annual event last year, we set the bar even higher this year, with a clear aim of raising over $100,000…
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6 principles of persuasion every real estate agent should master
Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world. Story by Andrew Gale. Reciprocity The theory of reciprocity is that as humans we naturally want to return any favours given and pay back when we owe. Another way…
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Raine & Horne Grows Presence in Kallangur
Raine & Horne is continuing to grow its presence in Queensland with the launch of a new office that will service the first home buyer strongholds of Kallangur and Petrie, in the Moreton Bay region, north of Brisbane. Raine & Horne Kallangur/Petrie, which is located at 1387 Anzac Avenue, Kallangur, will be led by experienced real estate agent, Rebecca McKay,…
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Creating Advocates In Your Community
SOCIAL AND COMMUNITY management is neither cheap nor easy, and it cannot be ‘KPI-ed’ into submission with a basic equation of time spent = listings garnered. You need to understand social media content is a reputation tool and reputation is something that can be directly linked to sales outcomes. SOCIAL MEDIA IS increasingly the first point of contact your community…
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Stop Calling People on Fridays
HIGH-PERFORMING AGENTS can usually reel off the key numbers associated with their business: appraisals per week, appraisal to listing ratio, average sale price, average commission and listing conversion rate. Do you know which activities work best at what times? Chris Chapman of Fletchers Real Estate says it’s about working smarter, not harder. ONE OF THE first things I was told…
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Bring Out Their Best
John and Stephanie McCloskey discuss why a softer and more involved approach to management can lead to happier and more productive employees. AS A LEADER, if you want a thriving business today you must be much more involved in the growth of your people. Engagement and transparency are the new buzzwords where a collaborative team drives the business, based around…
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Are Your Privacy Policy And Practices Up To Date?
EVERY DAY you would be collecting personal information from prospective purchasers and renters, including names, phone numbers and email addresses. Of course you want to use that information to benefit your business and your sellers. But is that legal? Ursula Hogben from LegalVision takes a look at how to make the most of the information you collect without breaking the…
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How Consistent Messaging Will Build Your Brand
FOLLOWING THE PRINCIPLES of Attraction Agent 3.0 will put you into the top agent category, says Tom Panos. Much of it can be directly attributed to building your personal brand through consistency of messaging. How dependable and recommendable are you? BRAND IS WHAT they say about you when you’re not there. The world has changed. In the old world it…
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Christie Leet, PRD Nationwide Whitsunday
Christie Leet says he is “blessed to work and recreate in the beautiful Whitsundays” and we can’t help but agree! Christie joined the real estate industry by buying a business when he was just 21. Continuing with law and accounting studies whilst managing the business, he watched as some salespeople earned a better income than the local lawyers, and quickly…
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The Goose That Lays The Golden Eggs
MICHAEL CHOI LOOKS at how to protect your most important source of income. DO YOU remember the fable about the goose that laid the golden eggs? There was once a very special goose who laid a golden egg every day. The couple who owned her were becoming rich because they could sell the beautiful golden eggs and make a lot…
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Four Steps to Twice The Accountability
WHAT GETS MEASURED gets done! Tony Rowe discusses how to keep staff engaged, motivated and productive with a simple four-step process for measuring success. MANY, MANY MORE set out on the path to success in this industry than actually make it. And while in some cases it can be lack of commitment from the person in question, sometimes it is…
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Aim high! You Can Have It All
THERE ARE SO MANY stories of agents climbing the ladder of success. The definition of success does vary, but as agents we have a lot in common. We want similar things from our lives: peace of mind, good health, meaningful and loving relationships, recognition for what we do, and financial freedom. A real estate career can be the perfect way…
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Techniques For Building Your Personal Brand
AT ANY GIVEN POINT in time, a home seller has any number of choices in a real estate agent. Lane Cathcart has some tips on personal branding and how you can stand out from the crowd. TRADITIONALLY, REAL ESTATE professionals have commonly held that the more hours worked, the more money they will make. Logically, it makes sense to think…
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Does The Industry Need More Portals?
We don’t need any more marketing portals, says Lisa B. We just need to start thinking more carefully about how we use those that currently exist. HOW ARE YOU shaping up after the much- publicised outcry against one of the major real estate portals increasing their fees? In the last few months, rival CEOs have publicly attacked the practices of…
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New professional website option for small agents from Console
Console, an Onthehouse Group company and one of Australia’s leading suppliers of software to the real estate industry, today launched a new product for small and start up property agents: WebChoice Express. Specially developed to give small offices the opportunity to have access to a modular, subscription-based content management system at an affordable price, WebChoice Express is the new, slimline…
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