Elite Agent
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Calling clients, do you love it or loathe it?
Whether you like it or not, I am afraid the phone is a big part of our success, either in your own business or in any career where you have clients. Face to face contact is always my preference but is not always possible from a time perspective to stay in touch with everyone regularly in that way. Story by…
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Rent or buy? It’s a question of affordability
Whether to rent or buy has long been an issue of contention amongst younger generations. Despite recent research underlining that Australians are likely to pay almost the same cost to buy a home compared to renting for the next 30 years, the number of first home buyers is at a historical low in Australia. John Edwards from onthehouse.com.au looks at…
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Sydneysiders Want Progress on Housing Affordability
Sydneysiders are desperate for improvements on cost of living, housing affordability and the city’s mobility, according to a new survey of its own residents. The Property Council of Australia today released the latest results from My City: The People’s Verdict – a national poll that tests views on the liveability of our cities. The survey, now in its fourth year,…
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Our Own Set of Keys
Regular eliteagent.com contributor Dave Eller says that you need to connect with success by first connecting with your goals. Thursday morning is when we go to the farmers market to buy some organic fruit and vegetables for the week, grab some breaky, a coffee, and fresh flowers to brighten the house. My wife, son and I take our time to…
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In his own words: Adrian Wilson
Adrian Wilson is the Principal and Sales Director of Wilson Property Agents with offices in Sydney , NSW. He was was recently approved as one of the very first agents in Sydney with the prestigious accolade of Accredited Property Specialist (REINSW), and listed as one of BRW’s Fast Starters in 2012 and 2013. What was your first job, and what was…
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Sydney rental accommodation eases in January
Sydney residential vacancy rates continue to be tight despite a slight rise in availability, according to data released by the Real Estate Institute of New South Wales. The January 2014 REINSW Vacancy Rate Survey saw the number of properties for rent rise 0.1 per cent to 1.9 per cent. “The middle* suburbs led the rise with an increase of 0.4…
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Residential Bulls pushing commercial bears out of North Sydney, says Raine & Horne
After a decade of near zero residential development, the North Sydney CBD is once again alive with towering cranes and men in high-visibility work wear, according to a leading local real estate expert. Duncan Grady, Principal of Raine & Horne North Sydney, says there are almost 1,000 residential apartments either under construction, or in the pipeline, within 300 metres of…
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5 classic ‘fails’ of many business this year
Ross Elliott has some good advice for all small business owners this year; very relevant to maintenance of CRM systems and marketing for Real Estate Businesses. A new year awaits and prospects for economic improvement look good. Some businesses will grow, others will tread water, and some will fail. But more and more as I am involved with building business prospects…
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Instant trust, is it possible?
It has often been said that gaining someone’s trust can be your biggest time saver in Real Estate. Often this can take a long time in itself while you build a strong relationship. But what if you could speed up that process and make it happen much more quickly? There is scientific evidence now to suggest you can, and it…
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Proximity Hamilton leads the way in Brisbane property upsurge
Proximity Hamilton, Brisbane’s latest luxury apartment development, has kicked off 2014 with a bang, recording more than $4.6 million in apartment sales in just 30 days. Peter Malady, managing director of marketing agents 360 Project Marketing, said his sales team had closed an impressive 10 sales in January, traditionally a quiet period for the Brisbane property market. “Analysts are tipping…
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NSW on top of home loan rate war says finder.com.au
New South Wales home buyers will benefit most from the war between lenders, despite the Reserve Bank expected to keep the cash rate on hold at its first board meeting of the year on Tuesday, according to one of Australia’s biggest comparison websites finder.com.au (www.finder.com.au/home-loans). Borrowers in NSW have the biggest loan size on average compared to other states, and…
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Real, Unpredictable, Fascinating: It’s all in the voice!
You have two wonderful tools right that you may not have tapped into to improve your sales that you may not have ever thought about. You can make more sales and serve your clients better by utilising and improving your voice. I’ve seen agents tap into the power of their voice and been amazed at how something so simple made…
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RE/MAX Puts Down Roots in Established Rural Scene
RE/MAX AIRR, an alliance between RE/MAX Australia and Australia’s fastest growing rural network, Australian Independent Rural Retailers Pty Ltd (AIRR), has merged with Damian White & Son Real Estate to open the first dedicated RE/MAX AIRR office for Australia at Shepparton. Damian White & Son Real Estate began this year with a change of logo and livery as the team…
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REIV releases new median prices by number of bedrooms
New data released by the REIV has found substantial variations across Melbourne in capital growth during the September quarter, depending on the area and the type of dwelling. REIV CEO Mr Enzo Raimondo said that median house prices can be skewed by a few particularly low or high prices in an area. “But looking at prices for houses and units,…
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Office Fitouts are Key to Employee Satisfaction According to Study
Commercial Real Estate: Office fitouts play an important role in influencing staff morale and retention according to a survey results released today by Amicus Interiors. On average, over 88 percent of respondents believe their fitouts affect how their staff perform. The survey also revealed how important areas for play, entertainment and relaxation are to employees, yet found only half of…
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PRD Nationwide strengthens Sydney Presence
PRDnationwide has strengthened its presence in south-western Sydney with the opening of a new office in Kingsgrove. The Kingsgrove operation consists of some new and existing employees of PRDnationwide and provide residential and commercial sales, leasing, property and asset management services, whilst having access to top level market knowledge through PRDnationwide’s esteemed Research Department. PRDnationwide Kingsgrove is the third franchise…
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7 steps to a ‘killer’ 3D marketing campaign
Experienced Project Marketer Stan Zaslavsky offers his top seven insights on how to deliver powerful campaigns for marketing off-the-plan development projects. So you are an experienced property developer or architect. You have a great vision of what your project is going to look and feel like and then go on to implement that vision. But be warned! While vision and…
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Boyd Varty: What I learned from Nelson Mandela
“In the cathedral of the wild, we get to see the best parts of ourselves reflected back to us.” Boyd Varty, a wildlife activist, shares stories of animals, humans and their interrelatedness, or “ubuntu” – defined as, “I am, because of you.” And he dedicates the talk to South African leader Nelson Mandela, the human embodiment of that same great-hearted,…
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Reverse auctions: a new commercial tool?
The latest reverse auction has been spotted in South Australia, this time in a slow commercial market. If you’re not familiar with reverse auctions, don’t worry, they are still pretty few and far between. However, this rare practice is being used right now for a property in South Australia. Ray White Gawler agent David Cook is selling one block of land…
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The psychology of objection handling
Many real estate agents dread the thought of any kind of objection. It can mean a confrontation with the buyer or seller. It can mean a confrontation with your knowledge of the property that you are selling, and ultimately it confronts your ability as a salesperson. Dave Eller has a technique to help you handle the curliest of objections with…
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In his own words: Adam Alexander
Born in Mornington and educated in the neighbouring suburb of Dromana, hockingstuart Rosebud director Adam Alexander has been one of the Peninsula’s top performing agents for ten years. From day one Adam was driven to succeed, spending most of his time door-knocking, putting out boards and handing out flyers at open for inspections while learning the trade. It was through this…
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On the safe side
With all the recent news about serious instances of trust account fraud, we asked CEO of Property Training Solutions Guy Innes to give us some tips for Directors to ensure they stay ‘on the safe side’ and protect their trust accounts. Trust account fraud: its mere mention is enough to send a shiver down the spine of the most hardened…
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Is there a ‘winning sales personality’?
Dave Eller disputes the commonly held belief that there is a winning sales personality, looking at some of the ideal traits you really need. Upon meeting people and telling them that I work in real estate, I often get the reply that they think they would be good at real estate sales as they “are outgoing, friendly and even persuasive”.…
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New York, New York
Melbourne elite agent Gary Peer shares his observations of his recent visit to the Big Apple, meeting the city’s major real estate brokers and investigating buying and selling, American style. ‘If I can make it there, I’ll make it anywhere,’ wrote Fred Ebb, the lyricist behind the famous song New York, New York, but does this bold challenge apply to…
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Australia’s top investment suburbs – onthehouse
With property markets heating up across the nation, Onthehouse.com.au today released research from its property data experts Residex, showing the suburbs around Australia that present the top investment opportunities for residential property buyers, and the streets with the best renovation potential in these suburbs. The findings show that savvy investors are targeting outer city regions, as they continue to deliver…
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Gary Peer takes out top REIV gong
Congratulations to Gary Peer & Associates has been awarded the real estate industry’s highest honour – Large Agency of the Year Award at the REIV Awards for excellence. As well as taking out the top gong, Gary Peer & Associates also won another three awards to add to their list of achievements: Innovation Award, Communication Award and Corporate Promotion (Multiple…
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How Many Times do You Run The Same Ad?
In Part 8 of his article series on writing great ads that sell, Ian grace answers the question of how many times do you run the same ad? Once you’ve created a great ad, run it at least four times if not more, as research shows people need to see the same ad or message three times or more, on…
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Is there a doctor in the house?
TONY WILLIAMSON B.Comm GAICD owns RE/MAX Real Estate Services in Cairns. The business, which he opened in October 2009 enjoys the largest market share in Cairns. His team includes a sales division of 18 agents and a property management division of 200 properties. I am often asked what makes a good sales agent and am happy to share my view…
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3 keys to SUPERIOR consistency for real estate agents
Jet Xavier looks at three keys to becoming more consistent as an agent, in order to achieve the success you deserve. “In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.” Anthony Robbins Consistency…
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New OFI app for the Australian Market
MyOFI and MyOFI Agent have launched to fill an apparent technology gap at property open for inspections. By using the Apps, buyers, renters and agents can save 75% of time registering at property open for inspections. The Apps work as one; one catering to consumers for easy registration and the other to real estate agents for easy data collection. By…
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Communicating with Chinese Buyers – Socially!
Without a doubt, digital strategy and online marketing strategy become more and more important each day for our business as the media landscape evolves. Esther Yong, from AC Property, discusses how you can use some of the the more modern and social methods to communicate with Chinese Buyers. Even though newspaper and offline media are here to stay, the influence…
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2 Things You Should Never Do if You Want to Attract More Listings
Rhondalynn Kolorak, best selling author, wants to share with you 2 things that you should never do/include in your sales or marketing message, if you are serious about attracting more listings and getting more buyers to sign on the dotted line. To prove my point, I’m going to share with you two examples of what NOT to do. I saw…
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Strategic Intelligence
Setting yourself apart from the competition can be difficult unless you truly know what you are up against. In an excerpt from her book People Power: Did You Have Them @ Hello? CEO of Harcourts Victoria, Sadhana Smiles, has some advice on how to gain the ‘Intel’ you need to get ahead in the game. One of the most common…
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Dave Eller’s Guide to Awesome
Dave Eller is a successful Real Estate Coach, Auctioneer, Author, and Fight MC on Fox Sports and it doesn’t get much cooler than that! Here are his top tips for getting (and staying!) ahead of your competition. As many working people have found, your ‘day-job’ can consume all your time; so much so that you can get into a rut.…
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In his own words: Peter Shiplee, LJ Hooker Mosman
Passion, dedication, and ‘a bit of fun’ are the keys to success for 36 year old Peter Shiplee of LJ Hooker Mosman. With a personal auction clearance rate of 100 per cent this year while working the ultra-competitive areas of McMahons Point, Kirribilli and Milsons Point, Peter is living proof that you can be successful in real estate, give back…
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