Elite Agent
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Lead, Transform, Innovate
You can’t transform your business without transforming your people, says Michael Sheargold. The key to growing and building your business is to focus on the right leadership and innovation. But if you look across the entire real estate industry today, there is a distinct lack of these two elements in most agencies, with principals increasingly looking to build or transform…
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A Step in The Right Direction
The announcement last week by the WA State Government that it’s investing in 1,000 new and affordable rental homes is definitely a step in the right direction for a housing sector that’s under pressure on several fronts. The varying housing issues and trends in Perth are well-documented: high property prices, fluctuating rental demand and vacancy rates, plus local residential construction…
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Person to Person
Remember when we were kids and we would pretend that we could talk on the phone and see someone at the end of the line? Today, accessible technologies such as Skype, Google Hangouts and FaceTime have made this a reality. Lisa Tremolada shows how easy it is to have more meaningful conversations with your customers using Skype. Skype was first…
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Follow the Leader
In the most recent leadership spill Kevin Rudd managed to regain his title on his terms. Jason Hellyer draws some parallels between the recent political leadership spill and how agents should demonstrate a similar resolve with vendors. People seek leadership. Throughout history this has always been the case and I doubt it will ever change. Just last week I sought some…
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Feng Shui for Real Estate Agents
With the number of Chinese investors investing in Australia over the years, some real estate agents will have been disappointed to learn that the only reason keeping them from signing the contract was the feng shui of the property. Esther Yong explains how this can be avoided. It is true that some Chinese, especially those from Hong Kong and the…
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Should you lose the logo?
Are you guilty of just handing over the bottle of ‘corporate branded plonk’ when it’s time to say thank you to your owner or vendor? Last month I took a look at the alternatives. Let me start by saying I am all for sending a thank you gift to a customer once you have completed a transaction, along with a…
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a bit more listing ‘bling’
Just a little Monday morning tip that I learned last week from the guys at Curaytor.com. I watch their Wednesday night ‘Water Cooler’ show (which is Thursday morning usually for me) when I can, because its usually full of great marketing ideas for agents. But what else would you expect from Chris Smith and Jimmy Mackin? Anyhow, the topic for…
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Technology lowering the time and cost for new leads
New website service “Real Simple Property” designed to make it easy for vendors and agents to get together. It enables vendors to lodge a property for sale or rent online and automatically notifies agents in the area so that they can bid for the business. Agent bids include fees, customer ratings and personal trait matching with a shortlist provided to…
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Get There Faster
John McGrath, Chief Executive of McGrath Estate Agents, says “Ignore the economy and your competitors, and focus on what really matters” There are only two places you can be in your business – on track or off track. Nowhere else. The same can be said for the rest of your life as well. Where are you today? On or off…
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New Livable Housing App for all Australian now available
Livable Housing Australia has launched a new app to guide the design and construction of homes that are more livable for all Australians, at all stages of life. “Livable Housing Australia’s new app puts the Livable Housing Design Guidelines in the palm of your hand,” says Andrew Aitken, Executive Director at Livable Housing Australia. “The Livable Housing Design Guidelines app…
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realcommercial.com.au launches Australia’s first commercial property app for iPad
realcommercial.com.au has launched Australia’s first commercial property app for iPad, enabling the 185,000 people searching for commercial property on the site a month to have a seamless tablet experience. Chief Product Officer at REA Group Henry Ruiz said the app was developed in response to Australians increasingly accessing the site on the go. “We found that people were searching the…
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The 7 habits of highly effective agents
It was a dark and stormy night in 1908 when a young, struggling journalist called Napoleon Hill was issued a challenge by Industrialist Andrew Carnegie, at no pay. As the legend goes, he had about 30 seconds to accept. The challenge was this: for Carnegie to introduce Hill to the 500 wealthiest people in the world, find the ‘elements in…
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How to ensure your 3D renders look awesome
Do you find that your 3D images come up to the level of your expectations or do they come out looking flat and lifeless? Do your 3D suppliers create WOW or just ok visuals? Stan Zaslavsky from Eagle Vision Property gives us his top 10 tips. In our world of creating high end 3D imagery, we often come across renders which…
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In his own words: Greg Okladnikov, Starr Partners Auburn
With 15 years experience in the real estate industry, Greg Okladnikov has been ranked in the top five of all Starr Partners agents for the past 10 years running. Having been a leading agent with the Merrylands office selling over 1500 properties, he is keen to bring the same success to Starr Partners Auburn. What was your first job, and what was…
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7 Ways To Make Major Real Estate Portals A Thing Of The Past In Your Marketing
With the recent outrage on social media regarding pricing increases on the major portals, Lisa B has some “calls to action” for everyone about how you can drive traffic to your own website instead of someone else’s. Portals. If you WANT to advertise on the portals – that’s ok – Do it. When you HAVE to advertise there – that’s not…
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Aussie search engine Nextplace wins an incubator spot
Australian real estate search engine, www.nextplace.com.au has been accepted into leading US web hosting company, Liquid Web’s startup incubator program. The program, designed to support innovative startup ventures and entrepreneurs with hosting, infrastructure and mentoring through the critical beginning stages of their business, is based in Michigan yet has Australian-based startup Next Place capturing their attention. Next Place is an…
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Fed Court Judge rules in favour of realestate.com.au
The battle of trademarks (realestate.com.au vs realestate1.com.au) ended yesterday, 7 June 2013, with The Hon. Justice J Broomberg ruling in favour of the realestate.com.au on the subject of Trademark Infringement. In the judgement paper Justice Broomberg says,”I have found that by using the marks realestate1.com.au and realcommercial1.com.au, Real Estate 1 infringed REA’s trade marks in all but one of the different uses…
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Are you a real estate athlete?
Whilst working with, and conducting auctions and training sessions for literally hundreds of different agents over the better part of the last decade, Dave Eller analysed their behaviour and attitude toward their career and success. During this process he discovered what it took to become a Real Estate Athlete. I have been involved in the Martial Arts for nearly 30…
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6 reasons you should never outsource your social media
When people recommend the outsourcing of social media updates, it literally scares our “Tech in the City”, Lisa B. If you insist on outsourcing your social media, you are putting the reputation of your company and your brand into someone into someone else’s hands. Just consider that it takes roughly 1000 status updates to build a reputation, it only takes…
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Top Tips for running seminars
In the competitive market of real estate sales it’s often difficult to find a unique proposition that will draw both buyers and sellers your way. Nick Simitzis from McGrath Estate Agents has found a super-successful seminar model that has seen him reap an extra 20 per cent profit from 78 per cent existing and 22 per cent new clients in…
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LJ Hooker pioneers app for kids
LJ Hooker has announced a new industry digital innovation with the launch today of its entertaining, educational and interactive kids app and dedicated kids website. The app, Mr Hooker Bear’s Letter Pop, has been designed to entertain kids while LJ Hooker real estate professionals engage with parents to discuss their real estate needs. Georg Chmiel, CEO of LJ Hooker, said…
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hockingstuart expands network reach
Victorian real estate network hockingstuart yesterday opened its fifth office this year, cementing the Group’s plans to expand its reach in 2013 and increase its strong hold on the Victorian real estate market. Based in Melbourne’s eastern suburbs, the opening of hockingstuart Doncaster follows the establishment of the network’s Berwick, Pascoe Vale, Coburg and Preston offices earlier this year. hockingstuart…
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How to effectively market your listings to Chinese Investors
We see weekly news reports of Chinese buyers cleaning up properties in major Australia cities. Everyone is talking about these “cashed-up” Chinese buyers acquiring apartments in bulk. But some agents and developers are asking the question, “Where can I find them? Why are they not buying from me?” Esther Yong from acproperty.com.au guides you through the mind of the chinese…
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Rule No 1. Do not talk about….
Edward Norton and Brad Pitt: Fight Club. If you have seen the movie, can you remember the first rule of Fight Club? – Do not talk about Fight Club! A simple motto, but one that they understood, lived by and implemented. But what has this got to do with auctions? Dave Eller explains. It’s no secret that I love the…
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Three Step Business Plan
Glenn Twiddle outlines his three-point plan for establishing a successful real estate profile in any area. Many top agents have certain things in common. I was asked recently by someone brand new to the industry, ‘What are the three biggest things to focus on to ensure a successful real estate career?’ I take this question very seriously. This was my…
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How to Optimise Space in a Studio
Home Stager Naomi Findlay offers her five top tips for buyers and sellers. The demand for studios continues to skyrocket and when you consider the increasing cost of property and the impressive rental yields studios are fetching, it’s no wonder they are popular with investors and buyers alike. So what’s the trick to making a small space seem bigger? Well,…
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How different is your marketing?
Cash rates are down again this week to their lowest ever point in this country, and I received no less than a dozen PR’s about it – that basically all said the same thing. “Great for home buyers, blah blah blah”. The word ‘surprised’ and ‘effect’ was used a lot both to the positive and the negative. That is some…
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Regaining The Trust
Reputation and trust are everything in real estate and lets be honest a good reputation is very hard to create and very easy to ruin. It doesn’t get much worse than losing someone’s trust and it can take a lifetime to regain it and even then it is still never forgotten. Nick Ploubidis discusses the topic of ethics from a…
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Further professional education for buyers agents can extend service offerings
Signs of a renaissance in the Australian property investment market is pointing to strong opportunities for real estate agents and buyer’s agents, according to the Property Investment Professionals of Australia (PIPA). “Market forces are currently aligning to produce excellent property investment conditions in many parts of the country,” said PIPA chair Ben Kingsley, “bringing with them a new wave of…
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Best of the Best
As the owners of most businesses, regardless of size or industry, the staff members that you employ, train, manage, and retain are easily some of the most valuable assets that you have. This is certainly the case in the real estate industry where companies are represented out in the field by their sales agents – with the quality and dedication…
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The Core of your Business is Connection
Dave Eller takes a look at what makes people really want to do business with you. Would you say that your business is listing and selling properties? What is going to make people want to do business with you? Generally, people do business with the people they know, like and trust. We call this the friendship factor and it is…
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The Elite Performance Formula
If you think that ‘elite performance’ in the real estate industry means making millions and working more than 100 hours per week, think again. Jet Xavier examines the ways in which you need to make your mind, body and soul the best they can be to perform at the level of success that is best for you as an individual.…
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The 4 Hour Work Week
Most of us have heard of Tim Feriss’ book The 4-Hour Work Week. Could these same principles be applied to the Real Estate Industry? Lisa B examines how your week can be streamlined to allow you a better lifestyle. After reading The 4-Hour Workweek by Tim Ferriss about three years ago, I felt inspired in so many ways. It made…
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In their own words: James Tostevin and Marcus Chiminello
James Tostevin from Marshall White in Victoria has established himself as one of the top agents in Australia, and is acknowledged by his peers as providing the benchmark for prospecting. Marcus Chiminello is a co-director of the company, and sells in excess of $150 million in prestige property every year. He has also been awarded Marshall White’s Salesperson of the…
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Educate your Clients!
In 2013, your clients will be contacting you to confirm their own research on the market. You will need to be ready with the knowledge to answer these queries, and be able to provide a further educational point of value. A ‘scripts and dialogues’ update by Rik Rushton. Rik Rushston will be speaking at this years Idea’s Exchange 2013. As…
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