Elite Agent
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The right foundations
Dave Eller is well known in the industry as one of the country’s best auctioneers and trainers. In this extract from his book The Real Estate Athlete, he discusses why strong foundations are essential for your career in real estate to thrive. When you have a strong foundation, you can build anything on it! This is as true in the…
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Under the Hammer
There has been a lot of talk lately about the tendency for many agents to offer their clients a briefcase full of ‘no price’ marketing options. But an ‘easy fit’ is not always an easy sale. Haesley Cush gives his opinion. There has been a lot of talk about the recent focus of many Australian agents to offer their clients…
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How do deal with a natural disaster (in real estate)
Natural Disasters such as floods, earthquakes, bushfires, tsunamis, and storms can have a devastating effect on a community; we have all seen this recently with the flooding in Queensland and throughout Australia. But how do property managers cope with the fall-out from these disasters? Michael Hughes of LJ Hooker Hamilton, was generous enough to give us a first-hand account of…
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Nick Renna, hockingstuart Bentleigh, Victoria
Nick Renna has grown his Bentleigh office into one of the highest performing, highest selling hockingstuart offices in Melbourne. Backed by a team of dedicated agents and support staff, he knows how to create strong team camaraderie that’s both efficient and effective. When did you start in real estate? I’ve been in real estate for 17 years, since commencing in…
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Finish what you start
How many of last years New Year’s resolutions have you kept? Peter Hutton looks at why we get distracted and how to say on course to achieve your goals in 2013. If you’re like me, you go to training events and walk out with your head swirling with great ideas to improve your business. For a real estate agent I’m talking about…
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7 Facebook Faux Pas to Avoid in 2013
Lisa B looks at how to use Facebook to attract and build relationships without getting on your friend’s noses. Social media has certain etiquette and certain rules. On Facebook you are effectively entering into someone’s personal space, even though this personal space is very public. A personal Facebook page consists of a list of someone’s friends and contains details about…
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“Optimism despite the squeeze” – Macquarie launch results of 2012 Commercial Benchmarking Survey
Sydney: Macquarie Bank today presented the findings of their Commercial Real Estate Benchmarking Survey for 2012 to a group of select clients and media. Comparing the results to the last benchmarking survey completed two years ago in 2010, Wayne Tower, National Head of Commercial Real Estate said that “commercial agents are still reasonably positive with respect to outlook and growth…
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The Big Deal About Big Data
According to IBM, every day we create 2.5 quintillion bytes of data — and 90 per cent of the data in the world today has been created in the last two years alone. Ian Campbell takes a look at how this will impact the Real Estate Industry. Big Data. It’s the new buzz term coming out of every business magazine…
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Young Talent Time
Stacey Sheehan, Principal of Collins Real Estate in Tasmania, has set up strategic partnerships to provide a mentoring program for young agents. The goal: to provide them with similar opportunities working for a small agency, as they would have working for a large corporate. In my previous life working in property for Lend Lease and AMP, the main attraction for…
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The Corcoran Group
Over the past 12 months I have interviewed some of the best in the business about social media and online marketing for real estate agents. Recently, I interviewed Matthew Shadbolt, Director of Interactive Product & Marketing at the Corcoran Group, to gain some insight as to their stunning success in all things digital and social media. In 1973, Barbara Corcoran…
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Six Degrees of Success
If you think that the only relationships that really matter are the ones that you have with your clients, you may need to re-consider. According to Troy Hazard, if you truly want to show your clients the love, then mastering the ‘Six Degrees of Unity’ is your key to building and keeping successful relationships with your clients. LAST MONTH I…
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Women – Know your Place!
Sadhana Smiles took her place in the boardroom as CEO of Harcourts NSW in October 2011. Now, as CEO of Harcourts Victoria, she still remains one of the few female CEOs in the Real Estate Industry. Based on recent events in the media, she believes it is very difficult for men in corporate Australia to understand some of the issues…
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Focus on Buyers
Chris Nunn is an agent with Bresic Whitney, one of Sydney’s widely acclaimed agencies. The team is made up of 80 staff, working out of two offices. Since opening in 2003, they now enjoy a 25 per cent market share in Surry Hills, Redfern and Darlinghurst. And a strong market presence in Potts point, Elizabeth Bay and Paddington. Chris spoke…
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Are Leaders Born or Made?
Bradley Brown, CEO of Fletchers, tells his story about how he became a management leader. I am using the term management leader to refer to the path I’ve chosen, which is to be a leader in the business environment. We continually read theories from a range of writers on what makes a good leader, what leaders do, or how you…
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Brand You
Do you know why you are selling Real estate? what inspires you to succeed? peter hutton, Real estate coach, author and personal Branding expert says that even if you are one of ‘the davids’ of real estate it is possible to defeat ‘the goliaths’. But you do need to have a clear understanding of your motivations, and the rest will…
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Plan for Success!
Christine Norris, of ‘smart girl solutions’ talks about some of the things you need to think about while planning your career in real estate. Write Down Your Goals Women today are more focused than ever on achieving recognition, managing their own affairs and those of their family, and becoming wealthy in their own right. Significant changes need to take place…
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Michael McCullagh, Ray White Wilston
This issue we profile Michael McCullagh, winner of the 2012 REIQ Rookie of the Year Award, and finalist in the 2012 REIA Achievement Award. How many years have you been working in Real Estate? I started in 2010, so approximately two and a half years. What are your qualifications? Real Estate Salesperson Registration Certificate, and I’m currently completing a Bachelor…
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Systemise Your Way to Success
Charles Tarbey, Chairman of Century 21 Australasia, shares some of his own experiences in real estate; focusing on the value that systems and procedures can have in enhancing the overall functioning of any business. As real estate professionals, there are numerous operational variables that we must manage in order to ensure that our businesses run efficiently and effectively. This is…
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Housenet.com.au: New Social Media Site Dedicated to Property
A new social media site dedicated to property is poised to deliver agents much needed help with online marketing and social media management, according to its founders. Housenet.com.au is a social networking site developed by award-winning mortgage industry figure Darren Moffatt and web developer Ben Carew. According to Mr Moffatt, niche social networks such as Housenet are the way of…
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Stop Procrastinating!
Our Mindset Coach Jet Xavier says that it’s time to stop putting off the tough tasks – identifying what type of procrastinator you are and why it happens is the first step to finding a solution. What is Procrastination? Procrastination is putting off something we need to do now until a later time. It is avoiding a task that we…
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Social Media vs SEO
What strategy should you follow to gain your business a higher ranking on Google? With a number of recent changes to Google’s Search Engine Algorithm, it is currently speculated that social media could see the end of Search Engine Optimisation (SEO) as we know it today. SEO techniques use strategies to try to ensure your company website is featured on…
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Why VPA is A Positive Point of Difference
Tristan Rowland of Place Estate Agents explains why effective marketing will not only help you sell your current listings, but attract new ones. In recent times, Vendor Paid Advertising (VPA) has gone from being a tool that helps both an owner and an agent achieve a superior result, to what now seems for many weaker agents a point of difference…
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The Blame Game: Daniel Hayes
Daniel Hayes from Hayeswinckle Agent takes a lighter look at what happens to agents when they take their eye off what is really important to success. You wake up each morning, stand in front of the mirror in your Anthony Robbins ‘motivator’ boxer shorts, look yourself in the eye and scream at the top of your lungs, ‘I am a…
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Achieving Cut Through in A New Area
Opening an office in a new suburb can be challenging, especially in the current market. hockingstuart Director Julian Conte shares his experiences in making his office stand out. Having recently opened my second office in Melton, I’ve been reminded of the hard yards that have to be put in by agents new to an area. As agents, we’re trained to…
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Property Tree by Rockend already helping over 150 businesses grow
September is the official start of spring and also a time we want to recognise and promote the early success of PropertyTree, Rockend’s online property management application, built for Australian and New Zealand real estate businesses. A new generation product like PropertyTree doesn’t grow overnight. Our green fingered developers have carefully crafted PropertyTree for over four years and early clients…
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Cold Calling for Success
Try these simple principles to help build relationships and be more successful in cold calling your prospects. As real estate salespeople, statistics show we work in one of the least trusted professions. In fact, I have actually heard that statistically we rank below sex workers. That to me is a kick in the guts – I know agents who work…
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The Marketing Triangle
Marketing is a three-legged approach of ‘who’, ‘what’, and ‘where’, says Glenn Twiddle. If you have ever been exasperated by a less skilled Agent winning a listing that should have been yours; it may be that one of your marketing foundations is broken and needs repair. The great trainer, David Knox, was quoted many years ago as saying, ‘It’s more…
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Real Estate and Technology
Eddie Cetin, CEO of Agentbox, talks about how technology has changed the industry in the last five years, and how you can ensure you don’t get left behind. Can you remember the days of real estate when mobile phones were a rarity, and the idea of having a corporate website was an outlandish dream, only necessary and affordable for the…
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Bob Wolff – Billion Dollar Agent
At the end of 2011, Bob Wolff had achieved the milestone of selling more than 1 billion dollars in property over a career spanning nearly 37 years. His advice to all agents who would like to achieve the same thing? Look after the people, and the money will follow. Story by Samantha McLean. The Harcourts Conference is about to start…
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The Next Five Years: Sherry Chris, Better Homes and Gardens Real Estate
The Better Homes and Gardens Real Estate® franchise is widely recognised for its ability to innovate. They have, under the leadership of Sherry Chris, taken this one step further to look at what the next generation of real estate brokerages might look, sound, feel, and operate like in the future. It’s called the “Beta Brokerage” project. Story by Samantha McLean.…
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Young Guns 2009 – Where are they now?
We caught up with 2009 ‘Young Guns’ Christie Smith and Andrew Lutze, who have gone from strength to strength in their careers. Where are you working now? Andrew Lutze: I will have been with Cunninghams (Balgowlah, NSW) for 10 years in August, I am now a senior sales consultant and chief auctioneer. Christie Smith: At the beginning of 2011, I…
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Is 6 Out of 10 OK?
Meatloaf once said, “Two out of three ain’t bad”. Your teacher hands back your test results and you’ve been given six out of 10. Are you satisfied with that result? After all, six out of 10, or 60 per cent, is a pass mark. Shouldn’t you be striving for full marks? A current client(buyer or vendor) is discussing their real…
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How do Their Minds Work?
This issue Jet Xavier looks at the mindsets of some of the top real estate agents in Australia. I have interviewed some of Australia’s best agents, and in this article I am going to show you five of the key mindsets to their success. EFFICIENCY Top agents have a ‘Formula 1’ racing car mindset. Every detail in their business is…
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Agent’s Pet Helps Sell Homes Quickly
Here’s another way to add interest to your photography in your marketing campaigns. Tracey Ashley a RE/Max agent from the Pink Team (www.thepinkteam.com.au) has had some great success by using her dog, Tiffany in some of her property marketing campaigns. “In April this year, I started using my dog, Tiffany in the professional photos for a pet friendly townhouse,” said…
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RealEstateView.com.au Launches New ‘Find An Agent’ Directory
Industry-owned property portal realestateVIEW.com.au has announced the launch of its latest website release – a new Find an Agent directory. The new Find An Agent directory services agents and vendors alike by providing an avenue for vendors to connect with agents in their local area, and allows agencies to generate qualified leads from potential clients. A branded Find An Agent…
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