Elite Agent
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PRDnationwide Expands Its Corporate Team
PRDnationwide has recently expanded its national franchise services team with the appointment of Jane Whelan to its corporate division in Sydney. Jane took up her new role of Business Consultant in April, specialising in servicing PRDnationwide office members in New South Wales. She brings more than 31 years of real estate experience, from property management to franchise ownership, in addition…
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The College Makes It Easier To Get Deals Across The Line!
With more and more savvy buyers in the market place, it is important for Agents to stay up to speed with their buyers so they can effectively communicate the proposed transaction between buyer and seller to ensure the transaction is completed. Luke Gilford from The Australian College of Property and Finance (The College) notes a marked disparity in the knowledge…
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Pin Your Interests
Pinterest is a new social media tool that is growing fast. Lisa B discusses the best ways for an agent to use this tool in their social media marketing strategy. Of all the social media that we deal with today, Pinterest is relatively new, but it’s growing fast. Pinterest is a photo and video sharing social media site that is…
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Reaching the Next Generation of Property Buyers
Charles Tarbey, Chairman and Owner CEO of Century 21 Australia, discusses why todays residential real estate buyers are vastly different from those we transacted with decades ago, and why you need to adapt with the times to appeal to the younger generation. If you have been in the real estate game for as long as I have, you will be…
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Why Outsource?
If the thought of keeping up with social media, blogging, web upgrades, and general administration causes you to reach for the panadol, its time to think about outsourcing some of these tasks, and it may well save you money as well as time. Technology is supposed to save us time, make our lives easier and cut down on paper. It…
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Feed Your Mind
Mindset coach Jet Xavier talks about the FEED method to re-wiring your brain for success in your career, and why optimism is the new performance tool. Having been a mindset coach for a number of years now in the real estate industry, I am still perplexed by the number of agents who do not address the biggest limiting factor to…
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Let Your Unconscious Get to Work!
Is your unconscious mind holding you back? Terri Cooper from Real Estate Mastery, and author of “Women on Top” explains how you can gain control and get the career results that you want. The financial rewards that can be gained from a successful career in real estate sales are enormous, there is no glass ceiling on your income, and there…
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The Future of The Shopfront
In what appears to be an era where agents are reconsidering the traditional shopfront, Stacey Sheehan discusses why it remains of utmost importance. In 2002 a new CEO was appointed to AMP, Australia’s largest superannuation fund manager, to navigate it through a corporate crisis that some viewed as terminal. He was noted to say at the time of embarking on…
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Marketing to Chinese Buyers
In certain parts of Australia, home-grown buyers have become fewer and more reluctant. Chinese buyers by contrast are sometimes wealthier and their numbers are growing rapidly. Andrew Taylor, CEO – Sales & Marketing of Juwai.com, explains how to profit from the changing marketplace. Being entrepreneurial, real estate agents and principals are some of the best at learning from other parts…
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Realmark Says, “Just Go For It!”
There’s a wave of opportunity sweeping through the state of Western Australia that’s prompting people from around the nation and offshore to flock to its shores. And, if you’re ready to embrace that new wave of opportunity at any level in the property market then Realmark is the place to be. “Don’t just sit there and accept the average. Really…
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Auctions Don’t Work Here, Our Market is Different!
Jason Hellyer from Landmark Harcourts explains why regional and rural operators should consider having a conversation with vendors that covers both auctions and private treaty sales. In one sense, it is true that real estate markets can and do differ significantly from region to region, state to state, but generally only from a legislative, economic and landscape perspective. In my…
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Homeaway.com.au Makes it Easier for Property Managers to Grow Their Bookings
With HomeAway.com.au being described as a “breath of fresh air in the Australian holiday rental industry” there has never been an easier time to list your holiday rental inventory and increase the number of bookings your properties receive. Property Managers are central to the HomeAway business success and our systems have been tailored to complement those in the holiday rental…
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The Butterfly Effect
For every action, there is a reaction. Douglas Driscoll, CEO of Starr Partners asks the question, “As real estate agents, do our actions lead to the desired reactions from our customers?” It is said that it can take a lifetime to create a great reputation, whereas it can take just a second to shatter it. One small misdemeanor is often…
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Just Walk Away
Knowing when not to take on a listing is as important a skill as any other in this game. The question is how is that decision made? Tony Rowe gives his opinion. There has been lots of talk recently about agents lowering their fees to secure listings, sometimes to ridiculous levels. Yes, it’s competitive out there. Yes, getting the maximum…
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Captivating Your Buyers
In the current environment, the need for a powerful marketing campaign has never been greater. While quality daytime photography remains the core of any successful marketing campaign, it is worth considering ramping up your marketing by combining different types of photography and other property marketing products. These days, the race for buyers’ hearts and minds is being wonby sophisticated campaigns…
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Time to Step up to The Plate
Demand perfection from yourself, constantly evolve and display the passion and desire to compete with the absolute best in the industry, or start thinking about a new career. It is time for agents to “step up to the plate”, says award winning director Matthew Hayson. Like any industry, we as real estate agents need to ask ourselves if we are…
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10 Steps to Make Your Website Profitable
John Hellaby, creator of new website checkmyhouseprice.com.au shares his top 10 tips for making your website profitable in 2012. New web based technologies and our use of the Internet, are the driving forces behind a change of thinking in how company websites are designed and it’s proving to be massively profitable for early adapters. This new approach encourages looking at…
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Focus on Growth
“Whosoever desires constant success must change his conduct with the times.” Anton Kardash, the newly appointed CEO of the REIQ, says that this aptly describes the thinking of the REIQ board in moving the Institute forward in what have been difficult times. This REIQ’s commitment to improvement has led to my appointment here, and while I am new to Real…
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Stand Out Marketing
Marketing, as defined by Wikipedia“ is the process used to determine what products or services may be of interest to customers.Marketing is used to identify the customer, satisfy the customer and keep the customer”. The last sentence gives a clue as to where most real estate agents go wrong with their marketing – ‘identify, satisfy and keep the customer’. Does…
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Holiday Rental Industry Unites to Launch Code of Conduct
A Holiday Rental Code of Conduct has today been launched to promote effective self regulation in the management of holiday rental properties. Industry operators have come together to develop standards and industry practices which satisfy the needs of local communities, property owners, tourism operators and guests. The initiative, which has been welcomed by the NSW Government, recognises that holiday rental…
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‘Like This Brand’ Altitude Real Estate
Personally, I have admired Altitude Real Estate’s fan business page on Facebook. Over the past year, I have been informed, I have been entertained, and I have been kept up to speed with happenings in and around the office in Subiaco. Having followed the brand for a while, I was delighted when Paul Tonich agreed to an interview, given he…
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Negative Goal Setting
Not all goal setting has to be positive for there to be a positive outcome. Glenn Twiddle takes us through a revolutionary way to set your goals and targets for a successful 2012, suggesting that a negative attitude is equally as powerful as a positive one. You’ve heard all the clichés before. ‘Set your goals high’, ‘Shoot for the moon…
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Mindset for Success
Welcome Jet Xavier, our new mindset columnist. Each issue, Jet will be looking at various aspects of mindset and its application to your success in the Real Estate industry. What is Mindset? Mindset is “a habitual or characteristic mental attitude that determines how you will interpret and respond to situations”, or simply “thinking that determines your behaviour and outcomes”. As…
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Handling the price objection
If you’ve started 2012 ‘second guessing’ what selling prospects are thinking in terms of price, marketing, fees and choice of agent at your appraisals thus far, you are in for a year of disappointment. Rik Rushton, this years MC at AREL, looks at new ways of communicating old market fundamentals. If I had one criticism of modern sales training, it…
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Tips from top producers
Kevin Turner has been interviewing top producing agents on his radio program “RE-Uncut” for several years. Recently, Real Estate Coach David Willis held an open webinar with Kevin to discuss ideas that could be implemented by other agents to assist them in achieving similar results. Sold Magazine was invited to listen in to the conversation. Have clear plan, an activity…
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Tips from top producers
Kevin Turner has been interviewing top producing agents on his radio program “RE-Uncut” for several years. Recently, Real Estate Coach David Willis held an open webinar with Kevin to discuss ideas that could be implemented by other agents to assist them in achieving similar results. Sold Magazine was invited to listen in to the conversation. Have clear plan, an activity…
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Negotiating a Win-Win outcome
To be a great negotiator requires preparation, so don’t “wing it” says Terri Cooper of Real Estate Mastery. Each negotiation will be different for you, and strong communication skills can mean success in achieving mutually beneficial outcomes during any negotiation. Instead of stating your own “very persuasive” arguments, ask open-ended exploratory questions. Active listening involves observing body language, signs of…
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Are you on Google+?
Google+ has been around for a while now, but is still a mystery to some. Should you be on Google+? How is it different to Facebook? Will it work long term? Our new “Tech in the City” columnist Lisa B explains the link between a “+1” and your websites future Google ranking. What is Google+ really? Well, it’s a social…
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NineMSN and Domain continue partnership
Domain.com.au (Domain) has renewed its partnership contract with ninemsn for another two years to further strengthen its brand presence across Australia. NINEMSN AND DOMAIN CONTINUE PARTNERSHIP Domain.com.au (Domain) has renewed its partnership contract with ninemsn for another two years to further strengthen its brand presence across Australia. The partnership will give Domain exposure to nearly 11 million visitors across the…
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Adopt a winning mindset in 2012
According to mindset coach Jet Xavier, with a brand new year ahead, real estate sales agents all over Australia will be making a ton of New Years resolutions and looking for the latest marketing tricks, technological gadgets, and anything that can give them the edge. But only a small percentage will achieve their goals. The solution, he says, a shift…
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Extreme (Personal) Makeover
As a new year begins, there is no better time to review the previous 12 months and take your life to a whole new level. Real Estate legend, John McGrath, shares his tips for making this year your best ever. If nothing changes, nothing changes. One of my favourite reminders to myself has always been that if we want something…
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The Next Generation
Phil Harris tackles the challenges of a diminishing workforce and how to get the best out of younger practitioners. We all know the Australian housing sector is still recovering from the effects of the global financial crisis and while there has been much talk around affordability, interest rates and building issues there hasn’t been enough emphasis placed on the massive…
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30 Fresh Ideas
If you haven’t already set goals for the new year, its time to pull out a pen and a piece of paper. To get you started, we collected inspiration from some of our favourite coaches, trainers, mentors, high achievers, and industry specialists to inspire you to deliver your best results. 01 Enough Corporate Guff In Your Social Media! Make the…
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Adjust to your market
John Percudani from Realmark in WA explains why we may all need to adjust to a new market outlook that provides much more frequent and turbulent shifts in direction. There is no doubt that we are facing times of uncertainty with economic trends moving at unpredictable speeds. It seems that the days of the gradual market cycle and slow-moving change…
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realestateview.com.au app available on Android and iPad
realestateVIEW.com.au has launched its popular real estate app, VIEW, for Android and iPad, following the successful release of its iPhone app last month. Media Release – For immediate release – 19 Dec 2011 realestateVIEW.com.au app available on Android and iPad Mobile users can now search, plan and research properties on the move realestateVIEW.com.au has launched its popular real estate app,…
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