Elite Agent
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Strong leadership will always pay dividends
During the past few years, we have experienced good times and bad, a phenomenon distinctive to many industries, not just real estate. It is easy to remain positive during a boom, but how do you concentrate on “draining the swamp when you are up to your armpits in alligators?”. Andrew Coronis gives his opinion. Strong leadership will always pay dividends During the…
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Jimmy Mackin: Converting Facebook Fans into Genuine Leads
If you would like to find out more about how to generate real revenue on Facebook, read on. Jimmy Mackin is no ordinary 26 year old. Based in Boston, he has thousands of followers in the Real Estate Industry in the United States and worldwide as a result of his passion to share his deep knowledge of the digital marketing…
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When service becomes overzealous
Have you ever devised a customer service process that irritated your customers more than delighted them? The key to success, says Sadhana Smiles, is to make sure that you understand that everyone is different, and adjust your processes accordingly. Delivering that “blow away” client experience is what most businesses strive to do. We create processes that support this goal, train…
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So you think you can’t blog?
Blogging should absolutely be a part of your online marketing strategy. However,many agents find it difficult, quoting both a lack of time, and struggle to come up with a continual supply of interesting topics. Marketing and blogging expert Lisa Tremolada explains how to get over your fear, and get on with the job. Let’s get clear – What is Blogging?…
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Online Lead Generation
Earlier this year, he brought you the “Real Estate Secret Shopper”. After “unleashing hell” at QREAS in August, one of Australia’s favourite real estate coaches, Glenn Twiddle, is back out there finding the best deal for agents with respect to online “lead generation” websites. My coaching clients are always asking me about whether they should be using online lead generation.…
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Networking Machines
It is the season for parties and functions, so start saying “yes”, and take the time to connect with your clients in a relaxed manner that is not all about work. And instead of “networking”, says Kirsty Spraggon, relationship building expert and author, think of it as “focused socialising”. It is the season for parties and functions, so start saying…
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Is anyone listening on Linkedin: Jeff Turner
To get the most out of your LinkedIn profile, you need to make sure that you are having the right conversations, instead of simply duplicating status updates from other social networks, according to Jeff Turner. Is anyone listening on Linkedin? One of my readers posed a question to me in my Tech Support Group for Real Estate Agents: “I heard…
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Vendor Paid Advertising – Yes or No?
Terri Cooper, from Real Estate Mastery, takes a look at this ongoing raging debate – and gives us a few tips and tricks on how to make sure we achieve the best result possible. This debate has raged for a very long time and different agencies may have different internal policies, however, my personal view is unequivocal. For myself, and…
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Thriving in a tough market
Chris Gilmour lists and sells a property every 26 hours in what everyone considers “a tough market”, how does he do it? In this market, we really are seeing the best and worst of our industry. It’s like this market is taking the square root of everything about us and expanding it. If we have skill with people, marketing prowess…
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Making the Right Connections
Every time someone comes into contact with your business, they will have an account of how the experience made them feel. Ben Rennie explains why you need to ensure your business is delivering a story that will make the right connections. Every time someone comes into contact with your business, they will have an account of how the experience made…
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Top 15 Fees charged in Australia
If you’re reluctant to introduce news fees, fearing client backlash, it may come as a surprise to know that some of the most successful property management departments charge a variety of fees for service. Darren Hunter explains why believing in what you’re worth is a good place to start. Top 15 Fees Charged in Australia If you’re reluctant to introduce…
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Technological Innovation Boosts Customer Base
Over the past 12 months, international real estate group, Harcourts has added over one million customer contacts to their internet-based technology suite, HarcourtsOne. Technological Innovation Boosts Customer Base NEWS RELEASE Wednesday, 7th September 2011 Over the past 12 months, international real estate group, Harcourts has added over one million customer contacts to their internet-based technology suite, HarcourtsOne. In September 2010,…
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What do you sound like?
Did you know that as many as eight out of ten people are worried about the sound of their voice? Could you be one of them? If so read on and learn a few tricks that you can apply to improve your verbal communication. Selling real estate, either by conducting an auction or by negotiation with buyers, sellers or tenants,…
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Spend Your Time Wisely!
If you find yourself struggling with managing your time effectively, it may be time for a refresher!Here are some top tips from Tony Rowe, Managing Director of BPG Training, on how to fit more dollar productive activity into each and every day. There’s still only 24 hours in every day. I’ve tried to add more, but it just doesn’t happen.…
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2 QR or Not 2 QR?
The buzz in the industry about the use of QR codes has been getting louder in recent times. Are they the next crucial thing in the listing or sales process, or is it too soon to get excited? Kevin Magee, CEO of Raine & Horne SA, looks at both sides of the story. At your next client presentation you may…
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Who is Tech Savvy Agent? Part 2
Continuing on from the popular article last issue, “Who is Tech Savvy Agent?”, in Part Two, Chris Smith highlights the difference between the technology “essentials” for Real Estate Agents and the “shiny objects”. There are a lot of types of technologies and tools available to Realtors these days, including Facebook, Twitter, blogs, CRM technologies and more. Plus there are lots…
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Price Carbon; Shift Houses?
This carbon–price–Kyoto–global–warming–issue just won’t go away, will it? If only it would! If only there wasn’t a real problem to deal with; but alas there is, and there’s rarely been a more difficult one. Responding to the threat of climate change is an international conundrum of the highest order. It ropes in many old issues – population growth, energy security,…
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It’s Called WORK For A Reason!
If you haven’t seen or heard Larry Winget in action before, you are in for a treat. Glenn Twiddle recently spoke to ‘The Pitbull of Personal Development’ – who has a clear message for everyone out there that thinks the Real Estate Market at the moment is ‘hard’. Pulling no punches in his style of delivery, for some, it may…
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Homesales.com.au is Making A Difference!
homesales.com.au have made a splash at the Australasian Real Conference (AREC) in Sydney last month by offering agents FREE property listings. homesales.com.au is making a difference! homesales.com.au have made a splash at the Australasian Real Conference (AREC) in Sydney in May by offering agents FREE property listings. homesales.com.au provides premium exposure for agents looking to target property listings and marketing…
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Update Your Database!
As Principals or Senior Sales Consultants, the world of real estate technology can sometimes be overwhelming. After all –your key passion as property professionals is to list and sell homes. Anything that gets in the way of your efficiency in doing these things can often fall to the wayside. However, if you want to be more efficient at marketing, your…
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Improve Your listings with the Power of We
‘Collaborative’ selling, ‘consultative’ selling, ‘relationship’ selling. You’ve heard the jargon, you probably use it yourself some of the time – but do you realise how much difference it can make to your success? Terri Cooper explains. No longer are agents regarded as the “experts!” The new breed of clients now has access to information that was once the exclusive realm…
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The World Belongs to The Bold!
Before you decide that telephone prospecting is not effective anymore, review the language you use in the first few seconds of your call. Eric Thain proves there’s a commercial reason to mind your manners. The harsh truth is that prospecting is seen as a chore – it’s very intimidating and very confronting to those who have not yet learnt the…
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Who is Tech Savvy Agent?
Chris Smith has a passion for technology, social media and all things Apple; and a mission to help Real Estate Agents become more “at home” with some of the tools available to them. The result so far has been a significant Social Media following on Twitter and Facebook, a widely read blog, and he is now a highly sought after…
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The Gentle Art of Negotiation
If people are expressing ideas and being creative do not permit any criticism of ideas on offer. All negotiations can benefit from non-judgemental creative thinking. An ultimatum requires the other person to either surrender or fight it out. Neither outcome will assist in the negotiation or future cooperation. Whether you’re an agent or a property manager, success comes down to…
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Show Me The Money: Commission Splits
In 2010 we conducted a survey of hundreds of Real Estate agencies to pull together a Benchmark for the industry across sales, property management, staffing and salaries. When it came to commissions, the Benchmark found the typical agency charges 2.4 per cent to vendors, and splits 40 per cent of this with sales staff. Our intent with the Benchmark was to…
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The iPAD Revolution
There is no doubt the iPad is a fabulous piece of technology. Does it have commercial application for the Real Estate Industry? In this article Greg Vincent explores what the iPad does and how it just might help revolutionise aspects of your day-to-day working life. The iPAD Revolution There is no doubt the iPad is a fabulous piece of technology.…
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Grow Your Personal Network
You can be the best in any business, but you’re not going to be successful if no one knows who you are. Some of us are too shy to walk into a roomful of strangers, while others are unsure about how to strike up a conversation. Terri Cooper, owner of Terri Cooper Networking Events, explains how to transform yourself from…
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From Getting up to Setting up
Have you ever thought about setting up your own Real Estate office? There are lots of things to consider, whether it’s joining a Franchise, or going it alone; operating from a shop-front or elsewhere; plus how to start your sales business and your rent roll. Kirsty Dunphey – Real Estate Entrepreneur, speaker, author and Telstra Business Woman of the year,…
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The Very Best Laid Plans: Inside the minds of successful project marketers
Buying property “off the plan” was traditionally once the domain of serious property investors. Nowadays, it has become a popular option for first homebuyers, largely due to the range of stamp-duty, building and other incentives available. If the thought of dealing with only one vendor to sell hundreds of properties sounds appealing, then you too may wish to consider a…
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Harcourts Launches QR Codes
Earlier this month at the annual Harcourts Conference, the group officially launched Quick Response Codes (QR Codes) to enhance their sales and marketing campaigns. Harcourts Launches QR Codes NEWS RELEASE Tuesday, 31st May 2011 Earlier this month at the annual Harcourts Conference, the group officially launched Quick Response Codes (QR Codes) to enhance their sales and marketing campaigns. A QR…
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Prospecting for Success: The Power of Referrals
If your current prospecting methods seem like hard work for few results, you probably need to change your approach.As Bill Robertson explains, your past clients and your social network may be the goldmine you’re yet to discover. It’s time to harness the power of referrals. Ask any professional agent and they will tell you that referrals are the basis of…
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Undercover Customer – Creating a Brilliant Open Home Experience
Over the past year, many Real Estate agents across the country were ‘Mystery Shopped’ by Real Estate Author and Coach, Glenn Twiddle and his team. He chose the properties at random, and was on the lookout to score agents on following up, marketing skills, sales skills, negotiation prowess, and test the capabilities of the agents in general. Here is what they…
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Auctions: In-Room or On-Site?
Where you choose to hold an auction can influence the outcome of the auction, the profile of the agency and even the growth potential of your business. As Chris Wilson explains, it’s a decision that needs to be made strategically. AUCTIONS: In-Room or On-Site? Where you choose to hold an auction can influence the outcome of the auction, the profile…
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Dress Sharp, Look Professional
Like a house requires maintenance, looking your professional best does not happen by itself. You need a plan and a budget plus a focused shopping trip every now and then. Building a wardrobe that works is about shopping smarter not harder. Story by Elena Reed. Like a house requires maintenance, looking your professional best does not happen by itself. You…
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Men are From Mars and Women are From Venus. . . Even When Buying A Home!
With trepidation should you treat women buying property the same asmen. Here Phil Harris from Harris Real Estate highlights the differences and reflects upon some of his own observations. There is no question that men are from Mars and women are from Venus when it comes to buying a home… but if I had to choose a ruling planet, my…
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