Elite Agent
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5 types of copy every property listing needs in 2023
Buyers have their pick of some 11,500 properties listed every week in Australia, so marketing matters if you want your listing to stand out from the crowd.Â
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Our favourite new tech ideas from CES 2023
The annual Consumer Electronics Show in Las Vegas was back with a bang this January, with no shortage of new tech ideas that could help give agents the upper hand.
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Sarah-Louise Anderson: strength and courage
If you could only choose one word to describe Sarah-Louise Anderson, it would have to be resilient.
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Could cyber insurance help protect real estate businesses?
Experts are urging real estate agents to consider safeguarding their business from the risk of cybercrime after multiple attacks hit the industry in recent months.
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Nick Brown: Is that new technology really worth it?
In my career, I have seen our industry evolve from using two-way radios, typewriters with carbon paper, cameras with films we took to the photo store to be developed, and a microfiche machine for sales data.
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John Knight: the business partner balance
The number one thing real estate business principals are asking me at the moment is the question of offering equity to key team members as part of a succession or retention strategy (or just to help them tick the boxes of what they want to do with their lives).
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The social media accounts we’re following right now
Here's a selection of the social accounts we've been following over the break.
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Sharon Fox-Slater: insurance insights for 2023
It’s fair to say the real estate and insurance industries have faced some turbulent times in recent years.
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Tom Ferry: 5 questions to ask yourself to get back on track
With all of the uncertainty happening in the world and the real estate market today, a top US coach has shared his tips on regaining your confidence and sense of direction.
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Brock Fisher: prior experience or client experience?
Ever-present downward pressure on management fees and industry frustration with low fee offerings often leads us to lament how we perceive that owner's view our profession, and why they don’t value our services more highly.
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Manos Findikakis: the one thing that will transform your career
As the clock ticked over to 2023, what resolutions did you have in mind? Chances are there was a lengthy to-do list of habits you hope to embrace, things you want to do and milestones you plan to reach.
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Top 5 tips for reinventing your listing presentationÂ
Every agent knows the listing presentation is one of, if not the, most important tool to secure new listings.Â
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Samantha McLean on the best (and worst) advice she’s ever received
In the past few months, I’ve been asked a fair bit for the best (and worst!) advice I’ve been given throughout my career.
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Seven things to consider before going out on your own
The decision to make the move from real estate salesperson to business owner is a big one.
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Manos Findikakis: how to achieve your goals in 2023
A new year, a clean slate. Chances are you have some lofty real estate goals for the year ahead as you seize the opportunity to enjoy a little downtime over the Christmas break.
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Claudio: will effort or energy generate the best results?
As a leader, your team buys one thing from you every day - energy. Your team feeds off your energy. People are attracted to a particular frequency you can use to propel your team and your clients.
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Area Specialist reveals new look as part of a major rebrand
Reputation has always been a critical part of the success of Area Specialist, I designed it that way – to ensure the highly esteemed role of both the brand itself, and its agents, in the real estate industry.Â
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Bianca Denham: The three key metrics to build momentum in 2023
New year’s resolutions are funny things, aren’t they? The promise to be a better, more virtuous version of yourself. To get everything right, ‘this year will be different, I promise'.
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Mike McCarthy: Change the communication channel
There’s not a business today that isn’t grappling with change, but tailoring your communications strategy to individual team members can make adapting much easier for everyone.
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Dan Argent: How to make 2023 the year to shine (and not decline)
We can all agree that 2023 is going to look vastly different to 2022. The decline in property pricing is predicted to continue, inflationary pressures will keep building, and borrowing is becoming more difficult. Â
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Matt Lahood: Are you a true leader or just a boss?
Power can do two things: It can lift people up, or it can crush them. It’s up to you, as a leader, which philosophy you want to adhere to.Â
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Jodie Stainton: The power of putting people first
People and passion. They are two simple words but they have formed the basis of Jodie Stainton’s entire real estate career.
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The big PropTech trends of 2023
There’s a great saying that ‘constraint breeds creativity’ and we’ve certainly seen that in the real estate industry’s embrace of PropTech over recent years.
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How downtime can help you re-energise, refocus, and revitalise
It's fair to say the past year has been a bit of a rollercoaster. After a heady start, the market has altered and chances are you've had little time for a break to reflect on the whirlwind of the past 24 months.
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Record-breaking results: how Marcus Chiminello set two state records in one week
It’s not every week you set two Victorian property price records within the space of just a couple of days.
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Top 5 marketing tips for savvy agents
There are tens of thousands of real estate agents in Australia, so how do you make sure your name is top of mind when a vendor decides it’s time to sell?
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Distressed property sales could increase next year: HTW
The end of many borrowers' fixed-rate loan term in 2023 is expected to present a significant challenge for real estate values, according to a new report.
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5 steps you can take now to make this holiday break super productive
The traditional ‘off season’, when activity in the world of real estate drops over the Christmas slowdown, could be the best time to capitalise on a captive audience.
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Connect, play, dance: Managing the change mindset with Jet Xavier
Managing change is one of the biggest challenges for leaders today,so it's probably time we change our mindset and learn to master it.
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Are you ready to seize the day?
There are two words that spring to mind as we round out this real estate year and prepare to head into the next - 'Carpe Diem'.
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The power of positive energy: Mark McLeod
I firmly believe that if you don’t feel really excited about your chances of selling a home, it will be hard to find someone who is really excited about buying it. While visiting many offices across our network and sitting down to discuss stock management, the first thing I look for is how agents are reacting to their stock. If…
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From new languages to smarter appointment setting, here’s what Propic’s AI service picked up in 2022
When you started 2022, did you think you’d finish the year with an Artificial Intelligence concierge with the ability to tell you who to call and when to call to secure your next vendor and listing?
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Make your marketing meaningful: Hannah Gill
When it comes to a customer’s perception of a business or brand, and their choice of who to engage with when buying a product or service, there are obvious considerations in their decision-making process. Price and perception of value aside, these often include the business’s online presence, customer reviews, prospective customers’ experiences, and recommendations from people they know and trust.…
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11 ways to boost wellbeing in the workplace: Marnie Beauchamp
Real estate is widely recognised as a 24/7 industry, which often contributes to burnout and mental illness. In addition to long hours, it’s an industry filled with a never-ending roller coaster of emotions. There are ups and downs, wins and losses, acceptance and a lot of rejection. It probably comes as no surprise that poor mental health has taken a…
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Why you shouldn’t go for a stand-alone micro agent model
Don’t settle for the easy quick fix single-agent model, advises Explore Property CEO, Andrew Acton, who says it’s not a good long-term strategy. Agents who decide to operate under a single-agent model could be missing out on key future economic benefits, a leading real estate expert has warned.Explore Property CEO Andrew Acton said that while a single-agent model – where…
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