Elite Agent
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Follow and educate the client in a softening market
As agents, we all know the real estate market is one that works in cycles.
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Jet Xavier: But did you give it your all?
Aussie tennis great and world number one, Ash Barty shocked the world when she retired in March. Commentators and armchair critics espoused she still had more matches to win and Grand Slams to claim. But as Jet Xavier explains, winning isn't always about the trophy, sometimes the biggest win is the journey.
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Sharon Fox-Slater: Explaining the sum insured to landlords
The sum insured – there’s a fair bit of confusion about just what this is and how to calculate it. However, when it comes to landlord insurance, nominating the correct sum insured is crucial. So just what is the sum insured? In a nutshell, the sum insured is the most an insurer will pay out for any one loss. In…
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What buyers are looking for in the current market
Buyers are keenly aware that the property market in Sydney is currently changing.
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Michael Choi: How to grow your business in any market
Michael Choi, founder of Australian real estate company Area Specialist, shares his tips on how to grow your business even in adverse conditions.
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Why a healthy mind and body is the basis of career success
Like a house we all need a good foundation. Our physical and mental well-being are the foundations of our life and our very existence.
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Tiffany Bowtell: Success = lessons applied
No one has a crystal ball, so when you start a new business there's a lot of hoping and praying. But what happens when it works and you grow too quickly? Tiffany Bowtell examines the rapid growth in her business and explains how she managed to avoid a WeWork-style crash.
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Philip Webb: What I’ve learnt about real estate after 50 years in business
As Philip Webb Real Estate celebrates its 50th birthday this month, I have had the chance to reflect on how my journey into real estate, how Melbourne’s real estate industry has changed since 1972 and also the aspects that have remained the same.
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Shane Kempton: how to survive in a volatile world
There is no doubt we have all faced some challenges over the past two years.
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Manos Findikakis: success starts with one non-negotiable habit
Time and again in real estate, we hear about the importance of creating good habits.
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Adrienne Robinson: the recipe for success
From earning $2 an hour working at KFC to selling properties for First National Real Estate Homeway, Adrienne Robinson has come a long way in her career. Here, she shares what she learnt working for Colonel Sanders, why her most memorable sale was a derelict house and why you should never judge a book by its cover. What was your…
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Manos Findikakis: why motivation is for amateurs
Ah motivation. It's like a secret driver that allows you to get the job done, effortlessly move around any obstacles in your way, and make real progress, no matter the task at hand.
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Jason Scott: what makes quality real estate content
Agents need to turn themselves into trusted experts on the economics of the property market to garner more media coverage to help build their brand, a leading News Corp Australia executive says.
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Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same answer: Lead generation and building a database that will generate listings and sales long into the future.
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Michelle Bowden: how to speak elegantly
When it comes to persuading the people around you, you may not know there are four main persuasive types - the Wise Owl, the Commanding Eagle, the Friendly Budgie and the Captivating Peacock.
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Pancho Mehrotra: leadership lessons from Ted Lasso
“There are no bad teams. Only bad leaders,” - Jocko Willink and Leif Babin.
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4 tips to better prepare for an open home
Despite the introduction of new technology like video tours, there’s no questioning the importance of a traditional open home.
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Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
One popular way to get people into your marketing funnel (read: database) is to create a lead magnet and promote it on paid platforms (like Facebook).
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Manos Findikakis: If I were to start in real estate again…
One of the things I’m often asked by agents who are new to the industry or looking to take their career up a notch is where should I begin?
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Haesley Cush and Matt Lancashire: how to create a successful partnership
For years, real estate was largely considered an industry where, if you wanted to succeed, you flew solo. But in more recent times, some of the top-performing businesses have turned that model on its head and have not just succeeded, but soared, with a partnership model.
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Kristen Porter: how to know you’re legally covered
Despite most real estate agents understanding the importance of legal protection, it’s easy to push it to the side and dump it in the too-hard basket. O*NO Legal founder and legal strategist Kristen Porter explains why that’s a bad idea.
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5 ways to increase the price of a property with furnishings
With recent interest rate hikes and widespread reports of property prices stalling, property stylist Justine Wilson has shared her tips to increase the final price a property by as much as 20 per cent.
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Market doom and gloom? That’s fake news: John Hellaby
There’s been plenty of doom and gloom in the media lately when it comes to the current state of the real estate market. But Market Buy CEO John Hellaby says it’s time to put an end to the ‘fake news’.
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10 ways to turn your mobile into a time saver at work
I don’t know about you, but I have been guilty of wasting too much time on my mobile.
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Shaken, not stirred – Is your business Bond-ready?
Cast your mind back to the late 1980s and a business deal that has gone down in Australian folklore.
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Rita Yousef: understanding the fine print
This case involved a tenant (Mr Hudson) who suffered a severe laceration when he fell in the shower on 14 May, 1996.
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Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
At the same time as a large chunk of the Australian real estate industry has re-established its usual 'migration' patters (read: European summer holiday), there are about 40,000 humpback whales also on their annual swim along our eastern coastline.
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Manos Findikakis: how dollar-productive are you really?
The thing about a real estate career is that it can involve some pretty varied roles.
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Tim Lawless: know your market and understand the stats
Australian consumers have grown to be exceptionally savvy when it comes to researching the property market. Not a day goes by when there isn’t an article in the local paper reporting some aspect of the property market, and information providers like CoreLogic make researching the local marketplace much easier for the average buyer, seller or investor.
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Insurance claims: What’s the hold up?
When things go pear-shaped at a rental, you want to get it sorted quickly. But while there are steps you can take to make the claims process easier, there are factors at play beyond the control of you or the landlord’s insurer that could see those claims held up.
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Method in the madness: how and when to use a quirky marketing campaign
More than ever, agents are turning to quirky marketing videos in a bid to catch buyers attention and generate top dollar for their vendors. Kylie Dulhunty spoke with three agents about why jumping in pools and wakeboarding on rivers works.
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Team blossoms as part of global brand
After 20 years in the business, Anthony Ward knows the Adelaide real estate market like the back of his hand.
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How we sold it: Balfour Place
It's no mean feat to sellout a luxury apartment development in just three days. But that's exactly what happened when Balfour Place hit the market. Developer Third.i said the secret behind the success was a high impact print advertising campaign that zeroed in on its target market and use high-end marketing assets such as gloss wraps on some of Australia's…
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In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or USP) can make all the difference. But if, like many other agents, you use 'passion' and 'trust' as your significant differentiators, is it all that unique?
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Claudio Encina: Become the hero in a changing market
Many vendors believe their situation is unique, yet everyone wants a solution that is proven to work to ensure they get the best price for their home.
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