Elite Agent
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Tim Snell: Taming a ‘crashing market’ with a stoic mindset
First, the market booms and house prices are running away from us all. Next, prices are crashing and interest rates are going to cripple us all. The one thing we know for certain is that "this too shall pass" and whatever happens next in the market will no doubt have a new angle for concern.
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Collaboration the secret to success for Agents + Co
For real estate agents, the question "Why leave the franchise model?" is as old as time itself. Here, Directors Nick Papas and Eleni Roumanous discuss their decision to start Agents + Co, the lessons they've learnt from their six months outside of the franchise model, and what '+ Co' means going forward.
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Mark McLeod: Great challenges create great opportunities
Mark McLeod explains what you can do to ensure you come out on top of the latest market cycle.
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Leadership panel: The tech that agencies can’t live without
The real estate industry has a wealth of technology at its fingertips, but what works in practice and how does it serve an agency’s needs? We put that question to our leadership panel, who offered an insight into the technology they use every day, and how they assess what’s likely to work for their organisation. Michael Choi – Area Specialist…
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Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact.
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The continual push for productivity and efficiency – is there a downside?
In the push to be more productive and more efficient could your business be rapidly hurtling towards irrelevance?
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Meet Andi: the ‘silent employee’ helping agencies serve more clients and reduce stress levels
At property management specialists Leah Jay, there’s an outstanding team member who tops the employee of the week charts time after time.
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2021 AREAS: Key 2 Sale wins Wellbeing Initiative of the Year
When Gail Richards started Key 2 Sale in the rural South Australian city of Mount Gambier, she knew what kind of agency she didn’t want to create. At the time, Gail was a real estate professional with about 14 years of experience, and she’s the first to say she felt a little disillusioned by the churn and burn nature of…
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The underdog mindset: Why urgency and hunger are friends not foes
One of the best pieces of business advice I ever heard was from billionaire venture capitalist and leader of Sequoia Capital, Michael Moritz.
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History doesn’t always repeat itself when it comes to property investment
There's an identical warning in the fine print for every investment or superannuation product: "Past performance is not indicative of future results".
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Andrew Cocks: Challenging time to be in government
Thomas Jefferson is quoted as saying, “The government you elect is the government you deserve”.
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Why reverse engineering works for Trelease Associates
Delve into the history of Trelease Associates and you’ll quickly discover a progressive buyer’s agency committed to doing things differently.
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The jungle or the zoo – What’s your vision of real estate’s future?
Looking to the next 10 years of the real estate industry, social scientist Nigel Dalton offers up an interesting analogy. “Are you expecting a jungle or a zoo?” he asks.
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Samantha McLean: The habits of highly effective agents
There’s been a lot written about habits in the past few years thanks to authors like James Clear with his book Atomic Habits and BJ Fogg with his book Tiny Habits.
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Nerida Conisbee: What a new Federal Government means for property
We now have a new Federal Government and with that comes change in leadership, policies and the way the country is run. The changing of the guard also comes at an interesting time for our economy and our property markets with significant change in both since the start of the year.
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Michael Choi: 10 sales strategies for a changing market
The national real estate market is normalising after a period of high sales and agents need to be prepared for the new conditions.
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Leanne Pilkington: A technology testing strategy that works
Taking advantage of new technology means having an open mind to its possibilities, and not dismissing it before its potential is known.
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Mass personalisation: How to know what your market wants and deliver
Most agents know it can be a fine line between using technology to reach more clients and aid productivity and that which stifles personalisation and nullifies the human touch. In Transform XII, we explored the possibility of using technology to personalise communication, build strong relationships and keep it low cost. Here are some of the takeaways.
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Shaun Stoker: Do auctions work in a cooling market?
While most agents understand the value of auctions when markets are hot, the auction process can also be a powerful sales method when markets begin to cool down.
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How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every salesperson has experienced the feeling: you feel like you’re a certainty of winning the listing - or the business.
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Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder progress in your business if not used the right way.
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Gadgets, gizmos and game-changing tech at CES
Flying taxis, colour-changing BMWs and sensational technology that immerses you in the metaverse… It was all on show at CES 2022, and as Cass Charlesworth writes, some of it has applications for real estate. If there’s one annual event that offers a window into the future, it’s the Consumer Electronics Show in Las Vegas. Packed full of innovative gadgets, game-changing…
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Manos Findikakis: How to ride the real estate rollercoaster and succeed
Real estate is not the kind of career where you can have a plan B. If you're in, you need to be in hook, line and sinker in order to achieve the desired level of success.
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How to motivate your team to sustained excellence
Motivation is one of those things that can take us to great heights, but at times, as we all know, that motivation can be hard to find.
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Rental housing supply: why we’re in a perfect storm
I recently attended a very insightful session by Tim Lawless, the founder and research director of CoreLogic’s Asia-Pacific research division. I came away questioning why the market has changed so dramatically.
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Kristen Porter: What to expect when buying a rent roll
Purchasing a rent roll can be both exciting and daunting. It’s a unique process, and even the most experienced real estate professional can make mistakes when it comes to this type of purchase. Here, O*NO Legal founder and legal strategist, Kristen Porter shares what to expect when you purchase a rent roll.
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Pancho Mehrotra: training for excellence
We've all seen the likes of Federer, Nadal and Djokovic perform amazing shots under pressure and win.
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Annual auction volumes declined in May
After a record volume of auctions were held in the first four months of the year, last month saw an annual decline in listings for the first time since February 2021.
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Employees Vs contractors: How the High Court decision impacts you
Understanding the difference between contractors and employees, and how the two can be legally blurred, can potentially save real estate agency’s thousands of dollars, says O*NO Legal founder Kristen Porter.
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What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Mark and I were in Singapore about four years ago at a Perry Marshall event. Perry is without a doubt one of the true sages when it comes to marketing and having spent a day in a room with him and 20 or so other marketers, the night we visited Newton Food Centre all I could think about was what…
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How Ben Codling found the best of both worlds
In Victoria, sales agent and principal Ben Codling believes he's genuinely struck it lucky.
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The Trusted Agent Podcast: Tom Hector on always being honest, the value of systems, and the importance of protecting your personal brand
Across Adelaide, Tom Hector is well-known for his ability to always do the right thing for his clients, with a reputation built on integrity, commitment and trust.
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Matt Lahood: How to lead a team in a changing market
There are three things in real estate we can count on - a headwind, a tailwind and no wind.
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Flying cars, driverless cars and the rise of electric vehicles – what does this mean for property?
While I can't quite imagine arriving at work in a flying car in my lifetime, it may in fact be a reality in the not so distant future. There are currently hundreds of companies working on flying cars, or the less catchy term eVTOLs (electric vertical take off and landing).
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Scott Bateman: So, you think you’re a high performer?
Three people are standing on a beach watching a small yacht sail very quickly out to sea. A passer-by notices the speed at which it’s sailing and asks the three “I wonder how it’s travelling so quickly?”
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