Elite Agent
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A robust change to real estate sales
To say Khan Robust is not a fan of the traditional real estate model is a bit of an understatement. “I don’t believe in big franchise models,” he says. “I just don’t believe what they give is worth what they’re asking for in terms of the commission split.” Khan’s backed up this bold assessment by putting his money where his…
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Acting legend Jack Lemmon’s US$13 million Malibu beach home for sale
Two-time Academy Award winner Jack Lemmon was one of the busiest and most popular movie actors in the last half of the 20th century. In 1971, Lemmon purchased a Malibu Beach house for his family in the Broad Beach celebrity-favoured section of Malibu Beach. The family enjoyed it for decades, creating many happy memories. The stunning beachside mansion is now for sale,…
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Dare to dream: Danielle Boyd
Danielle Boyd was just 13 when she was diagnosed with a life-threatening disease, but she hasn’t let it stop her chasing her dreams. From reception to general manager, the Wiseberry agent has worked her way up the ladder with a positive, never-give-up attitude. At just 29, Danielle says she’s only just getting started. If you put a hurdle in front…
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Listing Loop: Three myths about selling off-market
Selling a property off-market may not be a new concept, but it has gained a lot of traction in recent times. It’s not uncommon to drive around the streets of any major city or town and see a ‘sold sign’ appear out the front of a property when just 24 hours earlier, there was nothing there. Not even a ‘for…
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Stop complicating a simple business
Eview Group co-founder Manos Findikakis reveals his simple steps to go from an apprentice to an attraction agent. Each year, I am reminded and grateful for the amazing opportunities a career in real estate presents. This year in July, I am lucky enough to celebrate 18 years in our amazing industry. Throughout this incredible journey, I have felt blessed beyond…
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Making the most of your marketing
Creating a company brand that resonates with clients is an ever evolving process. Direct Connect Chief Executive Officer David Holman explains how the utility connection provider approaches its marketing material so that it meets company values and consumer needs. The new financial year is upon us once again, and we are working towards setting our goals, ready for a successful…
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Website Blue announces major real estate partnership
Australian real estate website and marketing agency, Website Blue has announced a website development partnership with Harcourts International. The partnership, which covers the development of over 2000 domains, is touted by Website Blue as one of the region’s largest web development projects.The new website development project is aimed at future proofing lead generation for business owners, agents and property managers,…
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The culture playbook 101
Agencies talk about having a great culture, but what does it really mean and how do you create one? In the first part of a three-part series, Hannah Gill examines what a culture playbook is and the initial steps leaders must take to craft one. You can bet most businesses and teams have values of some description, but what do…
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The simple way to build your profile
Just because the market is skyrocketing doesn’t mean you can put building your profile in the ‘too hard’ basket. Caroline Bolderston explains why you need to build your profile now, and the easiest way to do it. If there is one thing that causes frustration, confusion and often overwhelms sales agents, it’s their profile-building plan. With so many parts of…
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How AI and SMS automations have changed the way this agent works
Tristan Lovell recently had a chat with Sam Taylor, a sales agent at McGrath Estate Agents North Canberra, about Artificial Intelligence (AI) and automated two-way SMS conversations. The RiTA by AiRE Growth Specialist asked Sam how these two tech solutions changed his game and got him three extra listings in less than two months. When sales agents start working with…
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Five critical pillars to drive your business
Real estate doesn’t have to be hard, if you have the right strategy. Claudio Encina examines the five critical areas you need to ensure are working together to achieve a constant flow of leads, sales and success. Every real estate agent’s business is built on five pillars: how to attract new and future business, nurture those prospects, convert them to…
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Adam Boettcher: making a name for himself
Any Ipswich-based salesperson from the past 40 years is bound to have come across the Boettcher name. The family started selling cars and property in 1977. They’ve been a fixture on the local landscape ever since. And while 36-year-old Adam Boettcher chose to establish his own real estate career away from the family business, there was little hesitation in calling…
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US Olympic boxing champion Sugar Ray Leonard lists Los Angeles mansion for US$46.5 million
Gold medal boxing champion Sugar Ray Leonard is one of the wealthiest boxers in the world. With an estimated net worth of US$120 million, it’s little surprise the US Olympian’s Pacific Palisades mansion has been put on the Los Angeles property market for a whopping US$46.5 million. It has been nearly three decades since Leonard purchased just two acres of…
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Community housing in regional New South Wales has a 10 year waiting list
The Community Housing Industry Association NSW (CHIA NSW) is calling for urgent action to address the state’s social housing waiting list. There are more than 50,000 households waiting for up to 10 years or more for safe, secure and affordable community housing. CHIA NSW has warned that households on the social housing waitlist are paying unaffordable private market rents, couch-surfing…
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Australia’s residential development market falls to a seven-year low
Just $4 billion of total residential site sales were recorded in 2020. It was well below the 2014 peak of $11.3 billion, according to Knight Frank’s Australian Residential Development Review 2021. The review also found the national apartment pipeline will drop over the next three years, with just 86,400 new apartments planned across Sydney, Melbourne, Brisbane, the Gold Coast and…
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The fundamentals to becoming a million-dollar agent
The key to becoming a million-dollar agent is having a hyper-focused mindset. It’s about doing fewer activities well, more frequently and deliberately. It’s about focusing on the fundamentals which have the greatest positive impact within your business. Being hyper-focused is having highly focused attention that lasts a long time. You concentrate on something so hard that you lose track of…
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Imogen Callister: Branding tactics that backfire
Spruiking about massive property prices might seem like a great marketing idea, but it’s a tactic that can have the opposite effect. Branding specialist Imogen Callister explains how to position yourself as a world-class agent without bragging about how great you are. When it comes to real estate agent marketing, there is a fine line between self-promotion to help you…
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Belle Property Canberra celebrates their big win at the REIA Awards for Excellence
Belle Property has been nationally recognised with two awards at the Real Estate Institute of Australia Awards for Excellence.
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Largest total value rise on record for residential dwellings
The total value of residential dwellings in Australia now exceeds $8 trillion, according to the Australian Bureau of Statistics (ABS). The ABS found the total value of Australia’s 10.6 million residential dwellings rose by $449.9 billion to $8,293.2 billion in the March quarter 2021. This was the largest rise on record for the ongoing study, which looked into the value…
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Small town business owner achieves international success with LJ Hooker
LJ Hooker Waihi Beach owner Gary Alway has been recognised as a top agent internationally for the real estate giant. Gary reached the top 2.5 per cent of all LJ Hooker agents, with the brand boasting more than 500 offices internationally. The ranking rewards exceptional achievement and showcases the expertise of agents across the multitude of LJ Hooker offices. The…
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REA Group partners with software provider Simpology
Real Estate Australia Group (REA) has acquired a 34 per cent interest in Australian software company Simpology. The software provider offers digital mortgage application and lodgement solutions for broking and lending industries. As a part of their new agreement, REA will take two seats on the Simpology Board. REA plans to use Simpology’s technology to facilitate direct transmissions of digital mortgage…
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Market Buy and Podium join forces
Online offer management system Market Buy and review and text messaging service Podium have officially joined forces in a move they describe as a “win for agents”.
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Super-productive out of the office
Matt Lahood explains how to mould your ideal week and stay productive when you're not tied to a desk.
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Family first: Oren Flamm
Hodges Caulfield is a true family-run business with siblings Oren and Golan Flamm and their sister Eilat Rachmani carefully guiding the agency their father Alex built.
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From setback to comeback: Eoghan Murphy
When Gold Coast agent Eoghan Murphy returned from a stint on reality TV, he feared his appearance on Love Island might have ruined his real estate career.A year later, that’s proven to be anything but the case.
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Five reasons we think Daniel Hayes should win Big Brother
He’s the quick-witted real estate agent who has made waves for years and is doing the same again on this season of Big Brother. Daniel Hayes has certainly ruffled a few feathers in the Big Brother house so far, but he’s also made some incredibly strategic choices. With his agent mind constantly switched on, it really is no wonder he’s…
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Building powerful teams: Will Ainsworth
For Will Ainsworth, creating a strong company culture starts in the hiring process and employing those with similar values. Here, the Openn Negotiation Head of Growth and Training explains his key ingredients for building a solid workplace culture and what to do when one person’s ego gets in the way. Describe the culture in your business? Collaboration. Teams are more…
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Prioritising people: Laura McKay
Creating a strong culture is key in any and every business. Without it employees can be left uninspired and perform well below their best. Highland Property Group General Manager Laura McKay shares how they foster a robust culture among employees who become even stronger advocates for the agency. What three points/words best describe the culture in your business and why?…
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David Stewart: finding the right solution
Digital real estate solutions are far from new, but the global pandemic fostered their uptake at greater rates. David Stewart says there is a big difference between ‘shiny objects’ and using the right tech to make life easier for your customer. A lot has changed in the property industry since the pandemic hit in March last year, and one of…
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Camaraderie, team spirit and morale: James Tostevin
Director of Marshall White, James Tostevin describes the team's family-like culture, the ongoing success of the business and their onboarding strategy for new team members.
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Laing+Simmons: Sharing strategies to scale up
A recent Scaling Up workshop involving Laing+Simmons' principals has reinforced the network's renewed focus on collaboration.
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The dos and don’ts of SMS marketing
Podium has revealed the dos and don’ts of a successful SMS marketing campaign.
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May the busiest auction month on record: Domain
May was the busiest auction month on record, according to a recent report by Domain.
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How to beat out the competition when winning listings
We are in a market where agents complain constantly about a lack of listings. Buyers are sheep-dogging over the top of each other to make first offers on a limited number of available properties. This means the struggle is not selling, but rather getting the stock on your books in the first place – and you are competing directly with…
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Anything is possible: Thomas McGlynn
BresicWhitney Head of Sales and 'Chief Reminder Officer', Thomas McGlynn, answers how to develop and maintain a successful culture and what to do when things go wrong.
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