Elite Agent
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Kurtis Pirotta: Digital and Branding
Kurtis Pirotta will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background?Before I started with REA Group, I was a real estate agent. I was an agent for two years at McGrath, and I was pretty average. I wasn’t the best real estate agent ever. The biggest thing that I missed was…
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The traits of top performers in real estate
Having interviewed a wide array of successful agents over the past 10 years, Samantha McLean shares the common traits of top performers.
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Kindred brings spirit of tech to new shopfront
In the changing face of real estate shopfronts, Brisbane’s Kindred Property Group has come up with an innovative VR solution set to make the customer experience more convenient than ever. While other agencies ponder the question, ‘to shopfront or not to shopfront’, Kindred instead asked themselves, “how do we transform shopfronts to bring them into the new decade and meet…
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Slow and steady steps to success
News cycles are often easy to predict. There will always be fireworks on New Year’s Eve, mothers having lunch on Mother’s Day, children having their photograph with Santa at Christmas, the Boxing Day test match and the grand finals to provide foreseeable news cycles. As the decade rolls over and we head into 2020, it’s…
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Kylie Davis: Technology and Trends
Kylie Davis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Kylie, what’s your area of speciality? My speciality these days is PropTech, technology, marketing and data. I’m a storyteller. I understand how to tell a great story and there are superpowers we have as journalists where we can walk into an unknown situation…
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Lee Woodward: Value Performance Advertising
Lee Woodward will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background? I started in real estate when I was 22. I was a plumber prior to being in real estate, which was a really important part of my career. In my first year in real estate,…
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Big bank home loan war as ANZ slashes fixed rates to 2.68%
Australia’s fourth largest lender, ANZ, has slashed its fixed rate home loans by up to 0.86 per cent. The lowest advertised rate from ANZ is now 2.68 per cent on its two-year fixed rate package loan for owner-occupiers paying principal and interest. This is the second equal lowest two-year fixed rate in the RateCity.com.au database. ANZ has cut their two-year…
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How to achieve the best outcome of your lead source through dialogue
Q: My BDM seems to be avoiding prospecting. Initially locating leads and having access to data was the challenge (excuse) when not hitting prospecting targets, but now it seems she is struggling with dialogue. What do you recommend? A: When it comes to dialogue, keeping it simple makes it effective for the potential prospect and more natural for the prospector.…
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The tech platforms that will change your results
Real estate is changing rapidly, and it is often difficult for agents to keep abreast of what’s new, what’s hot and what’s not. I’ve been in the PropTech world for a few years and have taken a keen interest in this space. I’ve watched many applications come and go, but it’s the ones that stick around that you need to…
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RE/MAX recognises big wins from a year of distinct halves
Around 400 people gathered to celebrate RE/MAX Australia’s top performers for 2019 last week after a year which Managing Director Michael Davoren described as one of ‘perfect opposition’. “The first half was the toughest six months for some time, with the impacts of royal commissions, elections and so on; then the second half was a total turnaround, which paved the…
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Tara Christianson: Online branding and marketing
Tara Christianson will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au.
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Wired, weird and wonderful at CES
A smorgasbord of gadgetry, gimmicks and grand new technology, CES has just concluded in Las Vegas. Showcasing everything from the latest smart home tech to robots, computers and so much more, this year the line-up of prototypes, concepts and real products was as awe-inspiring as ever. So without further ado, tell Siri to silence all…
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Hungry, humble and smart: how Upstate gives customers a five-star experience
When experienced agents Pete Mosedale and Lachlan Yeates decided to start their own real estate brand, it wasn’t a move they took lightly. For 15 years they had enjoyed the comforts of a franchise system, appreciated the support provided, and valued the strength of a network. “It was the right time in the market,” Pete…
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Chris Helder: useful belief and the human factor
Chris Helder will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?My background is in real estate. I was an agent. I have been a speaker and training real estate agents for 18 years. My life has been working and helping develop Australian salespeople and property managers and leaders within Australia.…
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Stamp duty: A bad tax that has to go
You have to look long and hard to find a notable figure who had a good word to say about taxes. One such person was US Supreme Court Justice Oliver Wendell Holmes Jr who in 1927 declared, “Taxes are what we pay for civilised society”. There’s plenty of truth in that statement, but who pays and how much is a…
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Fiona Blayney: Balancing tech and the human touch
Fiona Blayney will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your primary passion in the real estate industry? I enjoy the work I do with my coaching clients to positively impact their businesses. I suppose you could say I’m passionate about people, property, purpose and potential. What topic(s) will you be…
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The social media switch
While Instagram and Facebook are usually the go-to social media platforms for real estate, here are four reasons to ditch them in favour of LinkedIn in 2020. 1. Organic reach on Facebook and Instagram is dropping, but LinkedIn is risingFacebook and Instagram have well and truly become ‘pay to play’ social media platforms with organic reach dropping to as low…
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A new direction
If you visited Direct Connect’s stand at AREC this year, you would have noticed something different. While other real estate related companies had branded pens, keyrings and mugs, the moving services company hadn’t produced any merchandise to give away. In a market where competition is increasing, and brand awareness is as important as ever, you’d…
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3 lessons I learned from becoming bankrupt at 24
At the age of 24, I declared myself bankrupt. I was a young real estate agent with a shattered ego. All of the success I had created vanished overnight. So how did I end up in this dark place? A series of choices and beliefs about myself led me to this place. And there are three important lessons I learned along…
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Valentina Borbone: Marketing to millennials
Valentina Borbone will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Valentina, you have clients with all types of marketing needs; what do you enjoy most? My passion is helping people who need help in the digital marketing space but don’t necessarily understand all the jargon that seems to go with it. I like…
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The most popular keywords to sell a listing
When agents list a property on a real estate portal do the words used make a difference when trying to make the sale? Are these keywords designed to impress the potential buyer or should they be targeted towards what a buyer actually wants? Well, it turns out these questions have been answered by Point2Homes in the US, who analysed over…
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Push past the plateau
A logical path often leads to an illogical outcome. What does that mean? Let me explain. Our rich industry data shows a high percentage of agents will plateau in their fourth or fifth year in the industry. This is where the illogical outcomes start. Logically, a business that has been in the market a while should be growing. You would…
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Cameron Kusher: International Markets
Cameron Kusher will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Cameron, what’s your area of speciality? Residential property is more my speciality (than commercial or other forms of real estate), as is blending economic and demographic trends with what we see in our data, and more specifically on housing. What topic(s) will you…
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7 tips to launching your own proptech startup
Proptech is a word on everyone’s lips and no doubt will change the way the property industry operates. Since 2011, there has been over USD$300 million in funding invested into Australian real estate technology, according to a report from Unissu, which highlights just how big the sector is becoming. Proptech covers a whole range of different segments of the real…
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Six expert tips for working from home
Working from home, or ‘remotely’ is becoming a very popular option in the workforce today with many companies offering their employees flexibility and freedom to manage their workload. Whether you’re planning to work from home full-time or occasionally, here are some useful tips for making the most out of your time. 1. Get energisedTo ensure you have a productive day…
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Daring to dream
Real estate is an industry where anything can happen. I didn’t truly understand the depth and breadth of the industry until I joined the Harcourts business last year. Coming from a family who actively purchased and invested in property, I had a deep interest in real estate from the outset. To pursue a dream of working in real estate, you…
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AI and the bottom line
With the introduction of Artificial Intelligence in business comes the challenge of what to do with the humans no longer needed. When it comes to supporting businesses, often we talk with clients about the best course of action for them. Perhaps surprisingly, it isn’t all about immediate bottom-line gain. According to the World Economic Forum Future of Jobs Report 2018,…
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Julie Masters: Lead Nurturing
Julie Masters will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Julie, influence is such a fascinating topic – what about your work do you enjoy most? I love working with people to help them stand out in their space. Most people have a lot of expertise and are really incredible at what they…
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Auctions kick up a gear
Auction activity almost doubled this week as the capital cities kicked up a gear following the traditional Christmas slowdown. CoreLogic reported 1122 homes went to auction at the weekend, effectively doubling last week’s total of 625. Higher volumes also equated to higher clearance rates with a preliminary national rate just shy of 70 per cent.…
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Standing out from the crowd
Being a property manager, leader or a business owner might seem overwhelming at times. There is so much competing information, content and choices to be made. It can be hard to know where to start and what to prioritise to get the best outcomes, stay relevant and keep our clients happy. There are five key areas we need to consider…
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How to successfully target expired listings
Q: I’m looking at targeting expired listings. What would be some strong cut-through questions to ask? A: How do you get the expired or withdrawn listing’s attention? Take the time to strategically think about using a 10-second impact message. To maximise your outcome from a phone call or door knock, you need to get the prospect to stop and think.…
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Greg Braun: local and global trends
Greg, what’s your area of speciality? My speciality is consumer trends, whether they be global or local – and often the two go hand-in-hand. So what I try and do is understand what we’re seeing in consumers in real estate and understand the wider narrative around why they might be thinking that way or why…
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Home is where the heart is
Holly Komorowski wouldn’t be where she is today without a couple of chooks, a lot of heart and a Nike “Just Do It” attitude. Synonymous with innovation in Canberra’s competitive real estate market, Holly has won the 2019 Gold Area as Agent of the Year at the Annual REA Excellence Awards. Taking out the top gong at the industry’s night…
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Andrew Winter: Supply and Demand
Andrew Winter will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Andrew, what is your main area of interest in real estate? Anything to do with residential real estate! Throughout my career and through media, I’ve dealt with just about everything, from new build projects to renovations to extensions, to developments and from…
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Good things come to those who wait
He who cannot obey himself will be commanded. That is the nature of living creatures.” – Friedrich Nietzsche If you think of elite sportspeople, famous actors, successful entrepreneurs and top real estate agents, what is it that they have in common? It is their ability to make a high-level commitment to a goal without getting an immediate reward, pleasure or…
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