Elite Agent
-
Growing your adjacency revenue the easy way
With declining fees and falling revenue streams hurting many agents around the country, it is more important than ever to maximise every cent you’re earning. A new product allows real estate agents to monetise many of their preferred supplier relationships and create an additional passive stream of income for both agents and agencies. ezecomply starts the flow of adjacency revenue…
Read More » -
Real estate rebels open second office in Wollongong CBD
In 2017 Trever Molenaar and Troy McNeice opened the doors to a different kind of real estate agency. Mr Molenaar, a former owner of a large franchise with three office locations across the Illawarra, and McNeice, one of the top agents working there, joined forces to begin Molenaar + McNeice. Known for their standout pastel pink colour scheme, the brand…
Read More » -
CEO warns real estate industry has reached its ‘technology intersection’
Douglas Driscoll, CEO of award-winning real estate group Starr Partners, believes the real estate sector has reached its ‘technology intersection’. While innovation enables agents to automate and digitise their processes, he says it poses problems for an industry that needs to learn how to strike a better balance between implementing cutting-edge technologies and retaining the right level of human involvement. “Although…
Read More » -
Why workflow works wonders: Josh Phegan
I want you to imagine this one person, sitting in the room, at every meeting you have, listening intently and watching your every action. They are the customer, and they can’t believe how poorly the industry is serving them. There’s a massive upgrade required to thrive in this business, and it starts with workflow – you to your next customer.…
Read More » -
Better buyer engagement: 30 minutes with DIAKRIT’s Dick Karlsson
We’ve heard it time and again, content is king of the digital realm. But in real estate, it’s not just any content that counts. In a slowing market, the buyer is in the driver’s seat, and they’re more educated, time-poor and expectant of service than at any time in the industry’s history. “It’s no secret in the last 12 to…
Read More » -
Ask the coach: I keep hearing you should do 20 to 30 calls a day. My challenge is sometimes I’m not sure who to call
Your goal is to make more calls each day, so it’s vital that you generate leads, attend appointments, take listings, put buyers under contract and sell a lot of homes. With spring a few months away, now is the time to turn the volume up in all areas of your business to create the certainty you deserve. Stay on track…
Read More » -
12 tips for better telephone technique
It seems like one of the simplest tasks – making a phone call. Yet it is one so many professionals, real estate agents included, fear and fail at. With that in mind, here are my top 12 tips for getting traction on the telephone, improving your telephone technique and, ultimately, boosting your sales performance. Familiarity breeds liking Do your homework…
Read More » -
Getting Your House in Order: Tax Tips for the EOFY
With the EOFY year approaching, now is the perfect time to start getting your taxes in order in a bid to maximise your after-tax income. Here are some useful tips for real estate professionals. As the EOFY closes in, the clear advice for real estate professionals from the ATO is to know your deductions and keep good records. Tax time,…
Read More » -
The road less travelled
Mark Taylor has lived and breathed real estate his entire life. A third-generation agent, his family have been stalwarts of the industry since his grandfather first opened an agency in Sydney’s Inner West in 1926. Along the way, they have witnessed all the market highs and lows of the past century – The Great Depression, World War II, a ’60s…
Read More » -
The Wow Factor: How to market prestige property
Ballerinas dancing inside bubbles, weeping cherry trees, launch parties worth hundreds of thousands of dollars and curated dinners are among big-ticket ways prestige homes are marketed across the country. Forget quick photo shoots, 2D floor plans and a snappy artist’s sketch; prestige property marketing has reached epic proportions as developers and real estate agents seek to engage the five senses…
Read More » -
What goes on tour lasts long after the tour: Hannah Gill
One of my favourite things about our industry is the focus on and range of professional development opportunities. We have no shortage of conferences, forums, round tables and resources to choose from. There are also so many quality and diverse trainers, speakers, coaches and facilitators, we’re spoilt for choice! In the last few years, I’ve been fortunate enough to attend…
Read More » -
Adam Scott: The truth no matter how tough
On getting into real estate Real Estate was always something I really wanted to do and I thought I could be good at it, but it was always too much of a risk to move away from my safer career positions. Then, after a bit of a brain fart where I quit a job with no back up plan, I…
Read More » -
The art of celebrating success
You’ve had a great few months, closed a lot of deals and the future pipeline looks great. You’ve taken a lot of affirmative action, spent time getting yourself and your team organised, and everything is moving along like clockwork. The problematic market only seems to fuel your desire to keep pushing forward and dealing with harsh market conditions, and clients…
Read More » -
Clock’s tickin’ – Qld and SA in recovery as NSW continues its decline, according to Herron Todd White
The Sunshine Coast and Bathurst are among areas sitting at the top of the property clock, bucking a trend which sees most of New South Wales in a steady decline, while much of regional Queensland begins its recovery. These are the latest insights from independent valuation and advisory firm Herron Todd White who also had some good news for much…
Read More » -
Seven steps to maximise energy in your team
As I step into my 16th year of property management, I am blown away by the development we have seen in the system and support space. We are in an era where PM efficiencies are a hot topic and communication isn’t just important, it is expected of every team member across the rent roll. However, I am just as surprised…
Read More » -
How to get a more successful auction outcome: Andy Reid
Did you know there are 7.53 billion people on this planet? Based on that, it’s safe to say there is no magic formula for auction success. We are dealing with a lot of different people who all have different maps or views of the world. However, if you tune into your consumers and pay attention to when they get worked…
Read More » -
How much will the first homebuyer scheme really help first homebuyers?
In the lead-up to the recent Federal election the Coalition announced the First Home Loan Deposit Scheme. The scheme will provide up to 10,000 loans to first home buyers each year and will offer first home buyers better access to finance without having to save a 20 per cent deposit. Additional details about the plan include: The Scheme will be…
Read More » -
Stone Real Estate launches third Hunter Valley office
Boutique agency Stone Real Estate is expanding in the key New South Wales market of Hunter Valley, with the addition of a third office in the region. Stone Real Estate Kurri Kurri opened this week, just over a year after the launch of Stone Hunter Valley and Stone Lake Macquarie. Principal of all three Stone Hunter Valley offices David Tanchevski…
Read More » -
Don’t run the risk of having to pay for company debts yourself
Recent changes to company tax obligations could put company directors at increased risk of being personally liable for the Superannuation Guarantee Charge (SCG), according to legal experts Meyer Vandenberg Lawyers. They explain amendments to the Commonwealth legislation in April have extended the enforcement measures and decreased the reporting timeframes for a company’s SCG obligations. Meanwhile, further proposed legislation could have…
Read More » -
Strategies to reduce your break even point: John Knight
In the last month’s article, we talked about the one number every business owner needs to know – their breakeven point. Once you know your breakeven point, what do you do about it? Irrespective of how your specific market is travelling, the lower your breakeven point, the lower the risk in your business. The lower the risk in your business,…
Read More » -
Take back the market: Michael Coulson
When prospective clients ask how the market is going, how do you respond? Brutal honesty. I’ll tell them it is a tougher market than we’ve seen in a good 10 years or so, so that they’re not under any illusions or false expectations. We want to let them know that it’s not a great time to sell unless you’ve got…
Read More » -
-
-
-
Top 10 Takeaways from AREC 2019 – Day 1
Todd Duncan – High trust selling Takeaway 1: “When you create trust, have confidence, and connect emotionally, you have less pricing pressure and greater sales growth.” In a keynote speech on high-trust selling that covered everything from confidence to finding the right clients, US sales entrepreneur and real estate broker Todd Duncan noted trust was an agent’s “superpower”. “Trust is…
Read More » -
Lessons from Purplebricks: A New Zealand perspective
After two-and-a-half years of trading in Australia, the UK-based real estate start-up Purplebricks announced on 7 May this year that it was exiting the market. There is a lesson here for the real estate industry generally, and not just in Australia. It’s a lesson in real estate modelling. Take notice of what happens when the discount model comes to play…
Read More » -
Top takeaways from AREC 2019 – Day 2
Barbara Corcoran – The common traits of great superstars Takeaway 1: “Real estate is an entirely fair business. The better you are, the more you are paid. You are not getting anything you don’t deserve.” Day 2 of AREC kicked off with a lively satellite presentation from New York real estate queen Barbara Corcoran, who offered her insight into trust,…
Read More » -
Thriving in the face of challenge: Ruma Mundi
A couple of months ago Ruma Mundi finally drew a line under what by anyone’s measure had been a stressful year. Personal circumstances and a series of business events had required the talented salesperson to draw on every ounce of resilience and tenacity she had. At her darkest moments Ruma admits she even pondered the prospect of giving up on…
Read More » -
Advocating for the industry: 30 minutes with Andrew Rechtman
A new frontier is fast approaching, and conquering its unique challenges is something to be done with a united, not a divided, approach. That’s the message from REA Group Executive General Manager of Residential Andrew Rechtman following the Industry Leadership Forum in New Zealand in April. With realestate.com.au hosting the forum, it was the ideal opportunity for the group to…
Read More » -
The measure of success: Margaret Kneebone
Margaret Kneebone is the walking definition of a high achiever. Born and raised in the country town of Parkes, NSW, many kilometres away from where she now resides in South Australia, Margaret was a sponsored athlete who represented Australia in squash as a teenager. “I started to play around Australia when I was 18 and then I got selected to…
Read More » -
Workplace wellness key to success
The best leaders are staying abreast of current global wellness trends and applying them to their own businesses. Then they are closing the gap between what employees value in regards to wellness and wellbeing and what employers provide. Finally, they are focusing on what they can control and influence to improve wellness and wellbeing in the workplace. Following and implementing…
Read More » -
Transforming after the storm
Two years ago Gardian Real Estate sales consultant Leanne Druery was crowned the winner of Transform 2017, but the gong didn’t come without its challenges. After the win, she shared the inspiring story of her decision to return to the industry following the loss of her husband to pancreatic cancer. Now, Leanne continues to prove there is no substitute for…
Read More » -
Ask the coach: Where should I focus now?
Q. What advice would you give agents moving through the second quarter of the year? – Shaun Ramani, Stone Real Estate Sans Souci Take the time to reflect on the first quarter of 2019 and enjoy some of the success you achieved. Speaking to a lot of agents in the trenches, there definitely seems to be some renewed confidence now…
Read More » -
You win or you learn
Real estate is a tough gig mentally, emotionally and sometimes physically too. Taking time out to focus on yourself outside of work hours can make a world of difference to how well you perform when you’re on the clock and the pressure is on. For many successful agents, the best ‘R&R’ is exercise, and they find the practice of religiously…
Read More » -
Five signs you need to improve your business operations and how get started
Efficiency is such a buzz word right now. In real estate, everyone is talking about how they need to become more efficient to remain competitive in a tech-enabled future. In part, much of this relates to having great, repeatable processes that allow you to manage more customers with fewer resources. In sales, you can scale a team and handle more…
Read More »