Elite Agent
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Would a shorter auction campaigns get more attention?
Drifting in a sea of listings, it’s harder for agents holding onto the four-week campaign life-raft to be rescued come auction day. CoreLogic data from the four weeks to 28 October showed the volume of listings in Sydney (30,397 listings) was 18.6 per cent higher than the same period in 2017. In Melbourne (36,526) the figure was 19.5 per cent higher.…
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UK’s Goodlord platform seeks to streamline the rental process
A UK company is working to simplify the rental process, digitising everything from document signing to tenancy history checks with the aim to better cater to “Generation Rent”. Goodlord was founded in 2014 in a bid to make renting as efficient as making a purchase online or ordering a takeaway. Its services include automatic contract generation, referencing, rent and deposit…
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Why you need to be tech enabled: Mark McLeod
I recently attended the Inman Conference in San Francisco and witnessed the ongoing debate over disruption and technology in our industry. Let’s start the discussion by asking what technology enables us to do. From our perspective it’s designed to get our people to talk to more people, at the right time. But despite technological advances, human connection still needs to…
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7 tactics to make your website listing stand out from the competition
With millions of local real estate websites trying to get ahead of your own agency website on Google and other search engines, you need a strategy to ensure yours stands out from the competition. The higher your website listing is on a search engine page, the more traffic your website is likely to generate. Focusing on building your main search…
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Google and iRobot team up to improve the smart home
In a match made in tech heaven, Google and iRobot have teamed up in a bid to better map and improve the usability of the smart home. The venture sees iRobot’s latest Roomba i7 robotic vacuum cleaner gather spatial information as it goes about cleaning the home. Ultimately Google and iRobot hope gathering the data will help simplify smart home…
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NAR Day 4: Where everyone knows your name
More from this series: Converting Online Leads, the 5 Second Rule, Video hacks and more How to Build a Long and Successful Career in Real Estate Protecting your fee and how consumers see value
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Why you need to embrace the future or risk being left behind
In recent years, I have watched audiences at conferences become fascinated with messages from futurists. They have challenged our minds with stories of artificial intelligence, driverless cars and drones delivering our Amazon orders. They talk about a new generation that is growing up and has always been able to interact with their device. The studies show they are now dramatically…
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Protecting your fee and how consumers see value
Transform Digital – NEXT ROUND starts November 15
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Four ways to thrive in a changing market
Throughout most of Australia’s major cities, one factor rings true: market conditions have changed. As any seasoned agent knows, change is immutable. It’s the only thing you can rely upon. Signs that change has hit your agency include fewer properties coming onto the market, longer days on market, lower auction clearance rates, circumspect buyers and fewer overseas investors. Paired with…
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5 ways to improve communication in your team
The more I work with agent teams (of all sizes) the more convinced I am that communication is the underlying problem to many frustrations, disappointments and confusion – not to mention wasted time with interruptions, crossover and repeated information. As you may know, I am obsessed with reducing wasted time and increasing productive time, so I am always looking at…
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Converting Online Leads, the 5 Second Rule, Video hacks and more
Transform Digital – NEXT ROUND starts November 15
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The robots are here, Is your business ready?
It only seems like yesterday that 3D tours, virtual reality and drone photography were the latest and greatest trends in real estate technology. Cutting edge no longer, these tools have been swiftly pushed aside for artificial intelligence including voice-activated real estate searches, Mandarin-speaking robots and a host of digital assistants. Predicting Values And wouldn’t you love to be able to…
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Five tips for building a sustainable business
After years of rising growth, which some would say were boom market years post-GFC, things were bound to re-adjust. During the good times, we saw the emergence of the million-dollar agent and TV shows of the same name. Seminars and coaching all reflected this new breed of agent and what was possible in real estate – including French champagne and…
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How to build customer loyalty with diversification
Diversification isn’t a new concept; almost every agency offers both a sales and property management service, after all. But tech tools can take this much further. You don’t have to use one to use another, but together these tools help you provide a great customer experience: from the first touchpoint, through to moving day and beyond. Meet sellers on social media…
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How to create a winning proposal
A proposal is one of your first opportunities to make a lasting impression on your client. A proposal that is bespoke to your brand and designed so your clients can interact with it has the potential to win listings. The best agents produce not only offline printed proposals, but online proposals that are mobile and desktop friendly too. Traditionally, agents…
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Ask the Coach: How to be more direct with people on my database this spring?
Q. What questions should I be asking to be more direct with people on my database this spring? – Calvin Stewart, Ballard Property Double Bay Spring: The weather’s getting better (in most places) and people want to be in their new homes before summer and Christmas. So it’s super-important that you make sure you’re generating leads, going on appointments, taking listings, putting…
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John McGrath reveals his top suburbs for 2019 in annual report
The 2019 McGrath Report has been released. In it, several trends to watch for 2019 are named, alongside John McGrath’s suburb picks. In his opening letter, Mr McGrath backed up his thoughts that the expected market corrections would not be as dire as predicted in media reports, saying that the current five – 10 per cent drop will likely be…
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Josh Phegan: What problem are you solving?
The last 10 years have radically reshaped the way we live. The adoption of mobile phones, socialisation of our relationships and the amplification of remote work have also changed the way we do business. Software is eating the world. What was once done by a team of people is being automated, forcing fewer people in the process to deliver the…
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Big on data: Edward Smyth
Edward Smyth hasn’t been in real estate that long, and entering the industry wasn’t initially on the cards. “When I was younger I wanted to be a professional footballer; my dad used to be one,” he laughs. “I’ve played for my country [Northern Ireland], but then my dad said that I wasn’t good enough – so he sent me to university!”…
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10 principles (and tools) for agents will make you better at digital marketing
Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…
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How Dexar Group are capitalising on AI
On 10 August this year, Dexar Group unveiled its first sales project involving artificial intelligence. Launched at The Grounds development in Canberra, the initiative saw a virtual assistant employed to handle initial sales queries and assist in providing real-time information. Within two hours of the site’s launch, the team had its first sales lead. By Wednesday the following week more…
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How a recruiter can help you build a stronger team
The generalised reputation of recruiters enters a room well before the consultant does. In fact, the taglines ‘no recruiters please’, ‘we aren’t using recruiters any more’ or ‘thank you, we will contact you if we don’t have any luck’ are often the first words we see on advertisements when job hunting. The reason for this is that there’s a mistrust,…
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How to win more listings, and sell them faster
A select group of 50 agencies across Australia and New Zealand have discovered a way to publish dozens of eye-catching, automatically created and highly targeted ads to Facebook, Instagram and the Google Display Network with a single click. It’s called Spoke, and it’s a game changer. Spoke gets your ads in front of more people by targeting highly active segments…
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Ask the Coach: How to rediscover your lost drive
Q. I’ve achieved my goals for the last couple of years and feel like I have lost the drive. Any tips to help me rediscover it? – Mario Esposito, McGrath Dee Why This happens with so many agents; we accomplish a goal and we think, ‘OK, what’s next?’ Just recently I was working with a client who had hit his first…
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Harcourts Walk A Mile In Their Shoes for charity
Stilettos and platform heels aren’t typical attire for your average male real estate agent, but on 31 August those very shoes were the most important piece of clothing for Harcourts agents. At six locations around the country more than 500 Harcourts real estate agents, of both genders, teetered down busy main streets as part of the annual Walk A Mile…
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5 reasons your business has no cash in the bank
No one expects you to work for nothing, but principals are often surprised by how much they really take out of their business in a year. The answers are hidden in your balance sheet but, because this is rarely looked at or understood, you are left in the dark. If wages or commissions are taken from the business by the…
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Is Social Media Really Worth It?
As the real estate market stabilises, it’s tempting to look at where you are investing your marketing dollars and consider where you could potentially cut back. Things might be tighter for you cashflow-wise if you aren’t turning over the same amount of stock you were at this time last year, and you might think cutting back on marketing to reduce…
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5 steps to long-term business growth
If you want to build a better property management business – one that is successful in the future – you must plant some of the seeds today and be prepared to play the long game. Jo-Anne Oliveri has five simple strategies where consistency will grow the size and value of your business in the future. 1. SURROUND YOURSELF WITH THE…
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How to secure more business by becoming the easy choice
Let’s say you have been invited to a corporate event but the football game is on and you don’t really want to miss it. What do you do? You justify to yourself that missing one event is not going to jeopardise your work commitment and really, no-one will mind one absence. This is what psychologists call cognitive dissonance. Two thoughts…
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Video of the Week – Boatloads of fun
Want to see your video featured here? Send in your property videos to editor@eliteagent.com... More videos of the week
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Boosting vendor and buyer traffic to your agency website through paid and organic online content
Whether marketing through Google or social media, there are two primary options at every real estate agency’s disposal: paid content (advertising) and organic content (SEO and regular social posts). Many real estate agencies rely too heavily on the former and do not utilise enough of the latter. Organic traffic offers a sustainable long-term strategy that builds your audience of vendors…
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Your first two weeks as a leader: Sarah Dawson
Managing people and leading a team – it’s a career goal that most aspire to. For some it’s considered the ultimate achievement; you’ve made it when you have a team of people looking to you for guidance every day. For others it’s a terrifying experience as they move from an operational role to a whole new ball game. The first…
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Why off the plan agents can earn a higher commission
With average residential real estate sales commissions generally around 1.5 to 2.5 per cent, earning six per cent on every sale sounds pretty attractive, right? Nice work if you can get it? As a suburban agent, your ‘work’ is primarily to secure listings. Get the listing, negotiate the advertising budget with the vendor and sell the property when the right…
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