Elite Agent
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Ask the Coach: How to present an offer in a slow market
Q. How can I get my vendors to accept an offer in a slow market? I feel they’re starting to lose faith in me. – Raymond Indrawan, Win Real Estate Mulgrave Victoria Not many agents put much thought into the words they use when presenting offers to vendors. They don’t seem to understand that words have the power to make…
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Writing it down: Jet Xavier
Now before you stop reading, switch off and think, ‘How can something like journaling improve my business?’, let me show you how. What journaling does is alleviate some of the key roadblocks to success in real estate: stress and anxiety, negative mindsets, lack of discipline and consistency. Journaling is a powerful tool to clear the mind. Tim Ferriss says, “I’m just caging my monkey mind on…
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AREC 2018 Feature Interview: Evan Broadbent with Claudio Encina
TRANSCRIPT Claudio Encina: Here we are at AREC 2018, Elite Agent stand, and we’ve got a special guest today, Evan Broadbent. So Evan, tell us a little bit about yourself. You own Harcourts Warragul in Victoria, and you got another company called Quickrealestate. Give us a little bit of an insight on both the businesses. Evan Broadbent: 20th year in…
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AREC 2018 Feature Interview: Chris Hanley and Phil Harris with Samantha McLean
TRANSCRIPT Samantha: Hi everyone, Samantha McLean from Elite Agent Magazine at the AREC 2018 couch. This is one of my most exciting interviews with two of the best guys in real estate: Chris Hanley from Byron Bay First National. Welcome, Chris. And Phil Harris who’s just come offstage this morning from Harris Real Estate in South Australia. Now Byron…
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National Auction Round Table Part 7: The Role of Video and Social Media
Other videos in this series TRANSCRIPT Steve Carroll: Are agents using social media well to promote themselves? To promote auctions? I’ll kick off with yourself. Alec Brown: I’m probably biased as an auctioneer. I actually love watching livestream auctions, or auction highlights. I think what is becoming a little bit tiresome is the ‘just listed’ or’ look at this sale…
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Asking your buyer the right questions: Matthew Scafidi
Other videos in this series TRANSCRIPT I think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers. A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find out whether the buyers are…
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3 lessons from Masterchef for real estate agents: Samantha McLean
Masterchef and being in real estate. Kind of the same. I’ve said it before, but in case you missed it, I’m going to compare life in the industry to those fun mystery box challenges you usually see at the beginning of each week of competition. Those where George, Matt and Gary dream up this list of weird ingredients, put them in…
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AREC 2018 Feature Interview: Sean Hughes with Samantha McLean
TRANSCRIPT Samantha: Welcome back to the AREC 2018 couch. And my guest here right now is Sean Hughes from Realmark Coastal. Welcome Sean. Sean: Thanks for having us. Samantha: Who was your favourite speaker? Sean: Gavin Rubenstein was really quite good. So, some of the people were yesterday Peter was exceptional as well. Lots of different messages, but it seems…
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Generation to Generation: Sean Hughes
As a teenager Sean Hughes was a “hustler”. Don’t worry, we’re not talking anything illegal. Just good, common-sense entrepreneurship – with a dash of cheekiness thrown in. After all, you’ve got to have a bit of pluck to save the $12,000 deposit needed to buy your first house when you’re just 16. “I was a little hustler back in the day,” the Realmark Coastal principal…
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As rates go up, open home traffic might go down
Don’t let the Reserve Bank’s inactivity fool you. Interest rates are actually rising. That might seem strange. After all, the Reserve Bank has left the official cash rate at a record-low 1.50 per cent since August 2016. The last increase came way back in November 2010 – and some economists believe the next one might not occur until 2019 or…
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The importance of vendor communication: Peter Gourdouros
Other videos in this series TRANSCRIPT For all you agents that are thinking that auctions, you gotta remember that communication is the key. You got to communicate with your vendor at all times. The reason for that is, you communicate with your vendor all times, what will happen is you’ll get a great result in auction day. You got to remember…
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Building a successful auction campaign: Will Hampson
Other videos in this series TRANSCRIPT So, what really makes a successful auction campaign is great marketing, stand-out marketing, presentation of the property, having really good presentation. A lot of the estate agents are styling properties and presenting the property really well for sale. Having excellent vendor communication throughout the process, and buyer communication to culminate to a really good auction…
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National Auction Round Table Part 6: Auction Day
Other videos in this series TRANSCRIPT Steve Carroll: So I’m selling my house, this Saturday, it’s going to auction. What’s your advice to me as the seller? Should I go shopping that day? Should I be in the back garden? What happens? Gavin Croft: As an auctioneer, I certainly want the vendor there. Again it’s an enormous decision. I want them…
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Video of the Week: Two is better than one in Henley Beach
“The property for sale is a proud standing townhouse with ocean views, it demanded a creative campaign,” said OusProperty agent Brad Henderson. This is one of the videos they produced, the less traditional mobile-style ‘behind the scenes’ of 296 Seaview Road. Now here’s the traditional property video – a beautiful cinematic piece of this stunning Henley Beach townhouse. So which one…
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Monika Tu: Property Entrepreneur
Monika Tu’s career has gone from strength to strength. Since getting her start in real estate in 2009, when she used personal experience to launch Black Diamondz Property Concierge, to being named a finalist at the EY Entrepreneur of the Year Awards 2018, Monika’s success shows no sign of slowing. It’s easy to see why Monika Tu has made the…
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9 hacks to increase your Google ranking in FY2019
Achieving page one ranking on Google is more competitive than ever as brands look to online marketing as their main sales channel. As Google regularly updates its algorithms, brands cannot rely on the same tactics to get ahead of their competitors on search engines. Here are nine ways to improve your ranking. 1. Get your URL on reputable sites Back…
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Managing your biggest barrier to success: Mark Engelmann
Business owners and leaders often understand the financial implications of engaging an offshore team. Firstly, it is more cost effective to have a low-cost resource doing the non-revenue generating, or low-value, work; secondly, the opportunity cost that it creates by freeing up the local team to focus on revenue-generating work is also very clear. However, the commercial benefits alone are…
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Every Agent Has a Story: Melanie Dennis
Every Agent has a Story Season 2 was brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Melanie Dennis, Director of Domain & Co, who shares the key lessons she learned during a condition report early in her career. Always keep the keys of the property on you at all times…
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Industry Supplier Update: Campaigntrack at AREC 2018
TRANSCRIPT Basically, Campaigntrack’s a single platform you can manage all your marketing for your real estate. From traditional print, newspaper, signs, brochures, that kind of thing, and more recently digital marketing. We’ve partnered with, I guess, the two most memorable companies in the world. Arguably, the most powerful marketing platforms on the planet: Google and Facebook. We produced a product…
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Online, connected models of selling show the future for agents: Matthew McGrath
The Australian real estate market is at a major tipping point, and agents need to look beyond their own backyards to online and connected selling models to survive changing market conditions. Leading the charge on these shifting grounds for real estate agents is the decline of housing prices in major capital cities, following years of rapid and often unsustainable levels…
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Selling your true worth: Josh Pyatt
How many times have you pitched for the business and never got the commission fee you originally asked for or told that particular owner? I think we’re all a bit guilty of dropping the fee we ask for from time to time in order to win and secure the listing. And there’s nothing wrong with that. Sometimes you’ve gotta do what you’ve gotta do. But what…
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EOFY – The time to move business forward: Joel Davoren
This years financial end preceded the decision by the Reserve Bank of Australia’s board to hold the cash rate at its current record low of 1.5 per cent, where is has been now for 21 successive announcements. The previous record was in 1995-1996, where it remained unchanged for 17 RBA meetings. The housing market, which we all recognise as something…
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Real Estate’s night of nights to recognise all aspects of property
Exclusive to the Australian market, the AREA Awards focus on recognising and celebrating agents who show excellence in supporting their customers through their property journey. In addition to the regular award categories, this year the awards include four Gold AREAs for Most Influential Woman in the Property Market, Agency of the Year (won by Barry Plant Manningham last year), Agent…
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The Future of Work: Special Report
Cloud-based virtual real estate brokerages, offshore labour, and designing and building emotionally and intellectually intelligent buildings will dramatically change the way agents work in the future, experts say. The days of real estate agents existing solely in a bricks-and-mortar office are already dissolving, with US cloud brokerage eXp Realty hitting more than 10,000 agents and uplisting on the Nasdaq Stock Market late last month. The agency…
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Engaging with your buyers: James Bell
Other videos in this series TRANSCRIPT The advice I’d give to agents that I work with all the time is, clearly, to make sure that you engage with your buyers, know where they are throughout the whole process and really use them and their feedback and make sure that they’re prepared for the day. Have buyer meetings. We all get…
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National Auction Round Table Part 5: Becoming an Auctioneer
Other videos in this series TRANSCRIPT Steve Carroll: What’s the difference between an ordinary auctioneer and a very, very good auctioneer? James Bell: I think understanding the dynamic of buyer and seller. I feel blessed that I’ve had the ability to have sold in our industry for 18,-19 years, and be an auctioneer that has sold and can read buyer-pattern movement, things like…
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Auction as a method of negotiation: Gavin Croft
Other videos in this series TRANSCRIPT In regards to auction, the one thing that I would have to say is that real estate agents look at it purely as a negotiation method. A lot of people talk about running the process and the reality is it’s very, very, similar, almost identical to a private treaty. The only difference is you’re making…
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Gift of a Lifetime: Laing+Simmons
What do a pizza, a walk in the park, a haircut, a cocktail and a cup of tea have in common? They’re the key elements in a $50,000 award-winning marketing campaign that successfully promoted the Laing+Simmons real estate brand last year. Entitled Memorable Moments, the campaign took out the Annual REA Excellence Award for Brand Campaign of the Year – Residential. Laing+Simmons Managing Director Leanne Pilkington says…
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Every Agent Has a Story: Randal Sharp
Every Agent has a Story Season 2 is brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Randal Sharp, Director of Think Property & Co, who shares the key lessons he learned during newly signed property lease. When visiting a new property, have a colleague or someone else with you for…
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How to own your digital space with Colin Anstie
When it comes to standing out in the digital space, Raging Digital CEO Colin Anstie says it’s about three essential steps: creating a ‘killer’ profile, growing your audience and offering amazing content. He’ll be on hand at Digital Live 2018 to offer an in-depth insight into exactly how that’s done. Mr Anstie offers his expertise as an analyst and speaker…
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AREC2018 Feature Interview: Tom Ferry with Claudio Encina
TRANSCRIPT Claudio: Welcome to Elite Agent Magazine. Here we are at AREC 2018 and AREC wouldn’t be the same if we didn’t have our man, Tom Ferry here. Tom, welcome. Tom: Appreciate it, guys. Claudio: Can I just ask you, Tom? Is this your fifth AREC? Tom: So, I figured out this is my fourth AREC. First one was 1991…
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Luck is not a strategy for auction day: Tom Panos
Other videos in this series TRANSCRIPT Guys and girls. Listen very carefully. The market no longer will put the deal together. Fear of missing out. Buyer urgency has eased. You’ve got to be a deal maker and what that means is you’ve got to start having some real conversations within those throughout the campaign. You’ve got to get super close…
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Working with buyers and sellers: Justin Nickerson
Other videos in this series TRANSCRIPT The one thing for me that I wish agents knew about auctions was how much influence they actually have over buyer behaviour. We find that a lot of focus gets put into informing the seller and working with that seller throughout a campaign. We really feel that the agents have a lot of influence…
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