Elite Agent
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From reality to realty: How The Mentor changed Moreton Bay Realty
It’s been a couple of months since Moreton Bay Realty appeared in our lounge rooms as stars of Channel Seven’s The Mentor. The family-owned agency sat down with Elite Agent to discuss the impact of the show on their business, and how they survived reality TV editing. It’s hard to escape the unblinking eye of reality TV in Australia; our…
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We ain’t saying anyone is a gold digger…
When he’s not launching prefab affordable housing with YEEZY Home, Kanye West still #blessing us with some of the best gifs on the internet. Lucky for us, today (8 June) is his birthday, so we’re taking the chance to celebrate with some Yeezus reactions for your most frustrating agent situations (Shout out to our faithful band of readers who had…
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Every Agent Has a Story: Josh Altman
This story comes from Josh Altman of Million Dollar Listing Los Angeles, who shares the lessons he learned helping a customer find a lease and how the small mundane things can lead to bigger opportunities if you have the right attitude. Give your prospects and clients the time of day when they ask for it (unless it’s beyond your control)…
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How to Stop Making Noise and Start Adding Value on Social Media
Let’s face it: real estate agents aren’t well beloved by the public. Which is a pity, really. As a nation who’ve built their wealth variously on the sheep’s back and on real estate speculation, you’d expect that homeowners would have more reverence for the role of the negotiator. Real talk is: the responsibility of improving our industry’s reputation lies with…
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Kylie Davis: Could Robots Rescue Real Estate Franchises?
The franchise model is being disrupted by technology that’s making it easier than ever for individual agents to run their own show more flexibly and efficiently. But could bots – backed by AI, automation and big data – come to the rescue and help the big real estate brands deliver new value to agents? To explore this idea, let’s look…
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Capturing clients through video and image with Joe Carter
With a background in film and television, Joe Carter believes video and imagery have the potential to provide real opportunity to real estate agents who use them well. The challenge lies in creating content that offers quality and a point of difference. Mr Carter will be on hand to offer his professional insight into creating quality content when he joins…
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Stop the selfish marketing and increase your client base
Is your marketing more focused on how great you are as a real estate agent than what you can do for your clients? Sabri Suby explains how to re-align your pitch to lure customers with value rather than drive them by urgency or fear. For as long as I can remember, real estate agents have used selfish marketing where the…
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Top takeaways from AREC 2018 Day 2
For Day 1 highlights click here Audio version of our Day 2 Wrap Tom Ferry – The three pillars of success: Mindset, model and marketing Pt. 2 Be aware of growth killers. These include the addiction to the opinions of others, the addiction to your past and your story, and the addiction to worry. If your website looks the exact…
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Top takeaways from AREC 2018 Day 1
Tom Ferry – The Three Pillars of Success: Mindset, Model and Marketing Give yourself permission to live a big life. Human evolution is based on a growth mindset, and you need to give yourself permission to embrace opportunity and new chapters. Step into what you were meant to be. Document your mission and values, and open yourself up to growth.…
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Agentbox joins forces with UK-based Reapit Group to expand Australian offering
Leading Australian real estate CRM solution, Agentbox, have partnered with the Reapit Group to deliver comprehensive solutions across sales and property management in the Australian market. The Reapit Group is a leading provider of CRM and property management solutions in the UK residential real estate space. The combined company is backed by Accel-KKR, a technology-focused investment firm with $4.3 billion…
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Every Agent Has a Story: Marcel Dybner
This story comes from Marcel Dybner, Head of Property Management at Besser and Co, who shares the key lessons he learned during one of his first listings as a BDM. Have a procedure in place in case your buyer or leasee goes AWOL or has an accident/illness Put your health and safety first before chasing and/or closing a deal Every…
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How to transition suburbs as an established agent: Mark Earle
Many real estate agents would never consider transitioning suburbs. Those that are looking to move house in a neighboring suburb often stay as an agent in the same area. But it is possible to transition suburbs, even as far as to the opposite side of Melbourne, but when there is no synergy between suburbs, there is sure to be a…
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Style and Substance: CoreLogic revamps Signature Reports
Following the release of CoreLogic’s improved Signature Reports, the country’s largest property analytics and data provider now gives agents the power to add custom content to their Signature Comparable Market Analysis Report within their RP Data Professional account. CoreLogic product manager Mike Salway said that Signature Reports now give agents the opportunity to upload custom PDF files to their Signature…
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Is kindness the new currency?
Author Jill Lublin posed the question and found that businesses whose core principles centred around kindness – like generosity, gratitude and compassion – generated surprising outcomes. “Every business person I interviewed who practiced kindness was happier, made more money, had more prospects and better publicity. They were generally more productive and fulfilled”, says Jill in her book The Profit of…
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Belle Property Commercial launch major Adelaide operation
Belle Property has launched Property Commercial in Adelaide, SA. With a solid residential footprint in Adelaide, Belle Property Adelaide consortium leader Calvin Lai said the move into commercial is part of a long-term strategic plan. “We see a tremendous opportunity in the commercial property market. Having already been involved in major projects and development site sales, we know the sector…
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Mastering the digital interview with Chris Helder
In an online world, the ‘digital interview’ has the potential to make or break an agent’s connection with their customer. And it’s this arena that international speaker and body language expert Chris Helder will be focusing on when he joins the expert line-up at Digital Live 2018. Looking specifically at the medium of video, Mr Helder will offer agents all…
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Megan Jaffe: The Human Connection
Megan Jaffe learnt an invaluable lesson early in her working life: Be true to yourself. It was a message that came to her time and again in the final words of the patients she nursed as a young health professional, and it’s a philosophy she continues as she leads Australasia’s most successful real estate agency, Ray White Remuera. The industries may…
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Kylie Davis: What makes big data so big?
Every real estate agent has a database – even if it’s just the names of people you’ve formerly done business with sitting in your mobile phone. From old-school Rolodexes to high-end computer programs that automatically send emails and respond to queries, a database is an essential tool in every agent’s kit. So when the conversation turns to the concept of…
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The results are in, the investor crackdown has hit hard: Nick Bendel
No, you’re not going crazy – investors really have been piling out of the market in a big way. The latest seasonally adjusted figures from the Australian Bureau of Statistics prove the point, with investment lending in March 2018 falling to its lowest level since January 2016. The value of investment finance commitments dropped 9.0 per cent over the month…
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Every Agent Has a Story: Andrew McSweeny
This story comes from Andrew McSweeny, Principal at Ray White Carina, who shares the key lessons he learned during his first sale under his family’s office. Be attentive and ask the right questions to know exactly what your customer wants and needs are Follow the process in place for your transactions; be mindful you may miss something if its structure…
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Lessons from La La Land
2017 was a big year and one that confirmed that there is nothing more certain than death and taxes… and change. And change has well and truly arrived. Bear with me while I skirt around a few big-ticket items in order to set the scene. Hollywood. I’m sure 100 per cent of us can say that our opinions of Hollywood as a business have…
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How to have a great conference experience at #AREC2018
If you’ve made the decision to come along to #AREC2018 this year (and we hope you have), you’ve made a great decision to invest in your career by taking some time out of the office – to learn some new things and meet some new people. We know it’s a significant investment, but well worth it. Use this handy guide for…
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Ask the Coach: How to reach your business goals in the next 6 months
Top coach Claudio Encina is back to answer your burning questions, this time around having a half-yearly check-in to see where you are with your goals. Q. Anything I could be doing to improve my business halfway through the year? – Tristan Cavarra, Dunsheas Ingleburn It’s check-in time; we’re at the halfway mark of the year, when I always ask…
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Top sales team takes the RE/MAX Pinnacle name
RE/MAX Pinnacle is the new name customers will see on the popular RE/MAX real estate office in Manukau, New Zealand. Owners Rasheed and Nazia Muhammed decided to heighten their Manukau operation’s profile by giving it its own identity. The highly skilled and professional RE/MAX Pinnacle team specialise in real estate sales. The Muhammed’s also own RE/MAX Property in Papatoetoe, where…
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Standing out in the age of influence: Julie Masters
In the age of influence, how do you stand out from the crowd? According to Julie Masters, CEO of Influence Nation, it’s about becoming the trusted authority in your space. Ms Masters will share her expertise on how to become that trusted authority as part of Digital Live 2018, bringing a career of decoding influence to the 100 real estate…
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Enough Excuses: Time To Take Digital Seriously
AREC 2018 will be highly informative, like all before it. A host of guest speakers will again speak of the evolving world of real estate sales; many will remind the audience just how critical their digital presence is to their growing success and long-term survival. Of course, everyone knows this already; but inspirational speakers have a way of reinforcing and inspiring their…
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Coronis Names New Sales Director
Queensland property services group Coronis has made a strategic internal promotion as part of their 2020 growth strategy to open 40 offices. Managing Director Andrew Coronis has announced Adam Empringham will step into the Sales Director role in July 2018, following 11 years of service with the company, six as an Area Leader managing 10 offices. “I would like to…
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Mark Engelmann: The Top 7 Reasons Why Outsourced Teams Fail
We know that, anecdotally, across the industry 50 per cent of businesses who try outsourcing fail to reap any benefits. But why does this happen when so many succeed? Here are the top seven reasons why out-sourced teams fail: 1. SUPER HERO NEEDED When you start to think about the cost savings associated with an outsourced team, I wouldn’t blame you for getting…
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Every Agent Has a Story: Karmen Costigan
This story comes from Karmen Costigan, Business Development Executive at Ray White Queensland, who shares the key lessons she learned during the start of her career in the USA. Maintain strong customer service and experience, and be helpful and attentive Have the ability to think on your feet: consider who’s affected and what’s the best outcome for all parties involved.…
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Video of the Week – The Castle of West End
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Ask the Coach: How to Gain More Listings and Stand Out in a Tightening Market
Q. Any tips with more listings and fewer buyers around? – Alan Fettes, Ballard Property Group Double Bay In changing markets, we often see that we need to adapt to certain conditions to ensure we can get sales across the line for our vendors and keep the days on market below industry average. It will require a new set of skills, mindset…
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Back to Basics Reaps Rewards: Barry Plant Manningham
Barry Plant Manningham’s recipe for success is straightforward: Keep things simple, go back to basics and put the customer first. You might expect real estate agencies to do this naturally, but it seems in recent years the KISS principle (keep it simple, stupid) hasn’t always been that easy. It’s something Barry Plant Manningham’s Managing Director Spiro Drossos was keen to…
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Listing presentations critical to a first-class digital profile: Dick Karlsson
If the mission is to sell real estate, then the currency is the listing presentation, explains Dick Karlsson of DIAKRIT. And it’s an arena where Australian agents often fail to impress. Mr Karlsson will be covering this topic and more as he offers his specialist insight at Digital Live 2018. Vice President of an international company renowned as an authority…
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