Elite Agent
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Eddie Cetin: 5 Emerging trends in technology
With 2018 well under way and the summer holidays a fond memory, it’s time to refocus your attention on your business. What can you do today, this week and this month to maximise your results? Eddie Cetin looks at five ways to use technology paired with practical prospecting to own your area. It’s all too easy to fall back on…
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Video of the Week – As Pumped as a Pool Pump
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Message received – texting gaining popularity
Texting is becoming a more common and acceptable communication avenue between real estate agents and buyers, with a US survey indicating the right text at the right time could speed up the selling process. In a study of more than 500 consumers and 350 real estate sales professionals, cloud-based mortgage finance platform Ellie May found over three-quarters of consumers believed text…
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How self-driving cars will affect property values: Sally Tindall
The robots are coming. And believe it or not, they might affect the price of the properties you sell. The robots I’m talking about in this instance are autonomous vehicles, also known as self-driving cars. They already exist, and will one day become mainstream. Nobody can say for certain when that will happen, but some believe it could be within…
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Ask the Coach: How to be a better leader in real estate
Top coach Claudio Encina answers our reader’s burning real estate questions. Here, he tackles the topic of leadership. Q. I want to be a better leader and connect better with my staff. Any tips? – Ben Lawson, Lawson Estate Agents Lake Macquarie As a principal, understand your leadership style. Some principals have a style that is nonrelational and they are usually…
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John Knight: How to Create a Successful Succession Plan
Only an estimated 10 per cent of real estate businesses have a succession plan in place. Many default to the idea that when the time is right they will simply sell the rent roll, while others assume their kids will take over at some point. As John Knight explains, neither of these plans are in fact ‘plans’ unless you have…
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Don’t lose your next listing: Adam Flynn
As real estate agents, we all know that errors can be costly. Small mistakes can cause us to lose clients, listings, commissions and even the reputation we’ve worked so hard to build. The problem is that many of us only identify our mistakes long after the damage has been done. But it doesn’t have to be that way, as Adam…
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How to Succeed as a Real Estate Rookie: Jamie Smith
Coming from a small village in the south of England to the Sunshine Coast, Queensland with little more than a surfboard bag and some board shorts, it hasn’t taken Century 21 agent, Jamie Smith, very long to establish himself as a real estate identity in the Sunshine Coast region. Taking out the Rookie of the Year award at the Real…
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Homie, a personal house-hunting service for renters
A UK start-up is taking the time and legwork out of finding rental accommodation by offering a personal service which matches prospective tenants with properties, then schedules viewings and takes them on a tour of what’s available. Known as Homie, the service is making serious inroads into the London market, catering to busy professionals, expats and students who are short…
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2018 Real Estate Industry Award Changes – Your questions answered
With the Real Estate industry awards coming into effect 2nd April 2018, we’re providing a home for the information we’ve published on this important topic. You also have your chance to ask your own questions on what the changes mean to you or your agency. Click the below button to ask your questions (can be anonymous). Ask your question here…
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Experience is what you get when you don’t get the result you wanted: Rik Rushton
One of the key challenges in today’s fast paced world is the search for ‘perfection’ in our day to day life. We train ourselves to believe that; “Once I get the job role I want, with the income I need, doing meaningful work and receiving the significance I deserve from my company and peers…..then I will be happy!” or “Once I…
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How to learn new skills the easy way – Pancho Mehrotra
It is as astounding how many people struggle to learn something new. But, just like a toddler starting to walk, we are all capable of mastering new skills if we go about it the right way. Pancho Mehrotra of Frontier Performance explains. I have often seen trainers getting people enthusiastically involved in the training, yet when these people leave the seminar they…
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Ask the Coach: How to Close the Gap with Vendor Expectations
Q. How can I close the gap with vendor expectations? – Sarah Bourke, Di Jones 1. SET-TO-SELL MEETING Also known as the expectation meeting. This lays the foundation before the first open home and should be set up a few days prior to that date. The key areas to focus on in this meeting are benchmarks: How many contracts do you expect to…
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Morgan Stanley report shows Airbnb growth has slowed overseas but Australian data tells a different story
According to a recent report from Morgan Stanley, as awareness of security issues rises, Airbnb’s growth slows. The third annual AlphaWise survey saw the researcher drop their prediction of Airbnb growth by over 50 per cent, from 29 per cent to 12 per cent, in the EU/US. However, the data in Australia tells a much more concerning story for property…
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What we can learn from real estate businesses overseas: Dan White
RAY WHITE is a household name in Australia and New Zealand, with a growing network in Indonesia, India, Malaysia, Papua New Guinea, China, the Middle East and Atlanta, USA. Group Director Dan White spoke to Elite Agent about the similarities and differences in the industry across countries and some of the things can we learn from our international counterparts. RAY…
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Spinify bringing engagement and fun to the big game of sales
The days of the whiteboard and sales “pump-up” may soon be a thing of the past, courtesy of a tech tool that brings gaming and engagement to team motivation. Spinify is leaderboard software that integrates with CRMs to combine tasks, targets and achievement with a game-based ethos. Its aim is to bring fun, engagement and motivation to the heady world…
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Stockdale & Leggo welcomes new leaders into the heart of the Mornington Peninsula
Stockdale & Leggo are thrilled to introduce new leaders Ben Kenyon and Amy Larsen– the dynamic real estate duo who have recently taken over the highly reputable Stockdale & Leggo Rye. With extensive experience across the industry, Ben and Amy are expected to achieve big things and are a welcome addition to the Stockdale & Leggo network. Stockdale & Leggo…
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Josh Phegan: How to Charge More
With every real estate agency seeking to win more listings, top coach Josh Phegan says there are only two ways to increase profitability. You can focus on the competition, or you can focus on the customer. But choose wisely, as only one of them is responsible for paying your invoice. Our industry is obsessed with what the competition is doing.…
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Rising Star Strengthens Network Development at Ray White
Ray White New South Wales is pleased to welcome award-winning auctioneer Tim Snell to the team. As Network Development Manager – NSW, Mr Snell is responsible for the identification and recruitment of high quality talent into opportunities which further strengthen the brand profile and market share of the Ray White network. “To join an established powerhouse brand in all key…
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Josh and Matt Altman: Billion-dollar brothers
Mention the names Josh and Matt Altman, and a room full of real estate agents is sure to tune in eagerly. The Beverly Hills and Los Angeles luxury real estate agents are the stars of reality television show Million Dollar Listing Los Angeles. With the brothers set to tour Australia’s east coast in March, Nikki Horner discovered that behind the…
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‘Not a buyers market just yet’: More auctions but a mixed outlook for Super Saturday
As “Super Saturday” warms up for 2018, one leading auctioneer is tipping that the previously hot Sydney sellers’ market is actually cooling in favour of buyers. Leading auctioneer, Damien Cooley of Cooley Auctions, says with his team set to put 108 homes under the hammer this Saturday, the significant weekend will set the tone for the year in real estate.…
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RERN Celebrates their top members
The top-performing independent real estate agents belonging to the Real Estate Results Network were celebrated and recognised at the 12th annual Australasian Real Estate Results Awards (ARERAs) held in Melbourne earlier this week. This year’s ARERAs were strongly contested and saw between five and nine finalists vying for the top honour in many of the individual and agency categories. Melbourne…
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How the Reserve Bank can help you reach out to clients: Sally Tindall
I’ve got an idea that will not only give you a credible reason to contact your database, but also boost your reputation as an informed market leader. Interest rates. The last time the Reserve Bank raised interest rates was back in November 2010. Since then, there have been 12 cuts. Sooner or later, there will have to be a hike…
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Holly hits a home run: Holly Komorowski
Holly Komorowski does things differently. Her signboards have ditched the words ‘For Sale’ in favour of ‘Buy Me’, and her ‘Sold’ stickers come in the form of eye-catching hearts with the words ‘#sold.byholly’ standing out boldly. Having won the AREA Residential Property Campaign of the Year award, she talks to Kylie Dulhunty about her unique approach to property marketing. Holly…
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McGrath recruits two leading eastern suburbs agents
McGrath Estate Agents (ASX:MEA) announced the appointment of Kevin Mendes and Imran Hamidi to the team in Sydney’s eastern suburbs, specialising in the key suburbs of Paddington, Woollahra and Bondi. McGrath Edgecliff Sales Manager Luke Hogan said “Kevin and Imran both have outstanding personal brands and presence in Sydney’s eastern suburbs. We are delighted to have them join our business…
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Ray White honours it’s humble roots
ALMOST 200 corporate staff from Ray White and Loan Market descended on Toowoomba yesterday from all over Australia, New Zealand and Indonesia for their annual planning conference called Crows Nest 2018. Australasia’s biggest property group, Ray White, can pinpoint its very humble beginnings to a tin shed at Crows Nest, some 45kms west of Toowoomba. “The Shed at Crows Nest…
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Negative Gearing: A Balancing Act
Bruce Oliver from Xynergy Realty in Melbourne says that while negative gearing doesn’t necessarily help the affordability for first home-owners, it cannot be scrapped completely. The contentious topic of negative gearing is one that doesn’t seem to disappear, with the biggest question being what to do with negative gearing where housing affordability is an issue that is affecting many. It’s…
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Taking Stock – Mark McLeod
As markets across the country start to take a different form, every real estate agency will need to turn its focus to stock management. Many believe that days on market and clearance rates are what the market serves up to them, but when offices don’t have solid stock management structures the market provides a great scapegoat for why performance is…
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New York State of Mind – Nick Harrington
Before settling down in Sydney, Nick Harrington lived in France, Germany and New York, where he faced stiff competition against high-flying agents from Million Dollar Listing. But in the early days, desperate to compete with them, it was some wise advice to ‘start acting like them’ that set him on the road to sales success. How long have you been…
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Rik Rushton: How to ‘tune in’ before you broadcast
Do you work with people who seem to come from another planet? Sometimes it can feel like we are speaking in a whole different language. To communicate well with others, we have to ‘connect with them’. Rik Rushton explains. 100% of your success will come from your ability to communicate. Deeper connections with those close to you — family, friends, work…
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This is the slowest pace of change for the rest of your life: Greg Dickason
Wow – how much digital change happened in 2017? We saw the arrival of Amazon, the launch of the Google Cloud Platform in Australia, the rise of voice with Google Home and Amazon’s Alexa, Tesla’s model 3 was delivered, and Google’s Waymo self-driving car fleet passed the 4 million miles on public roads. We saw ransomware attacks demanding payments in…
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He who Dares: Luis D. Ortiz
It’s been an incredible year for Luis D. Ortiz. The 31-year-old was reaching the summit of success in the highly competitive and insanely lucrative New York real estate market as one of the stars of the hit show Million Dollar Listings New York. The suave, stylish and passionate Puerto Rican was a fan favourite; he was a fireball of energy and…
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How to Experience Winning In Every Situation: Michelle Jaggard-Lai
Former WTA tennis professional Michelle Jaggard-Lai knows what it is to have a competing mindset. While some of us are born competitors and some believe they can learn, others feel they just don’t have it in them – yet, says Michelle, all of us are capable of achieving more. Success is not always about winning. As an ex-professional tennis player,…
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Elevation meets integration: The evolution of the property management industry
The property management industry experienced a significant shift in 2017. But that’s nothing compared to what’s to come in 2018, according to Rockend CEO Alister Maple-Brown and Antonia Mercorella, CEO at REIQ. Here they discuss the year that was and the year ahead in property management. With the dream of home ownership becoming more and more difficult for many, the…
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5 Ways to Improve Your Instagram Account: Tiffany Wilson
Instagram is one of the fastest growing social media platforms. As of December 2017, there are 800 million monthly active users who are posting up to 95 million images per day. Catching the attention of audiences on Instagram is becoming harder than ever before. It is essential for real estate agents and agencies to optimise every part of their Instagram profile and content to cut through the…
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