Elite Agent
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Tracey Fellows: What’s in your heart?
During Transform Masters 2017, Elite Agent Editor Samantha McLean spoke to one of our top industry leaders, CEO of REA Group Tracey Fellows. Here, Tracey shares some of her career and leadership journey, including why being a great leader does not need to be complicated. The Beatles sang All You Need Is Love and Tracey Fellows’ leadership philosophy doesn’t deviate…
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Agent Profile: Nicola Buchanan
Following a successful career in marketing and advertising, Nicola Buchanan retrained in real estate. Now using that background in running her own agency, @realty Bundall on the Gold Coast, Nicola explains how her talents and experience blend perfectly with those of business partner Scott Euler to offer a boutique service to clients. Tell us a bit about yourself and your…
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Josh Pyatt: What I would do if I was new
I was once a newbie in real estate, like we all were. I’ve been through stages where I was on fire, listing and selling week after week, month after month, and stages where I struggled to create opportunities for myself, win business and make sales; call it the real estate salesperson roller coaster. In my first six-to-12 months in real…
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Say hello to Diana, the real estate agent of the future
Bayside buyers and vendors can now meet face-to-face with Diana Dugan without leaving home, after the Beaumaris real estate director launched the country’s first augmented reality property website. When you log onto dianaduganproperty.com.au Diana, the company director, is smiling back at you from her North Concourse Beaumaris virtual office, ready to lead you through the website with voice recognition technology.…
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5 Ways To Improve The Employee Experience: Ush Dhanak
Improving the ‘customer experience’ has become a buzz phrase in business. From e-commerce stores to any retail or other service-oriented business, the phrase neatly sums up the need to focus on personal user experiences in all customer interactions. It’s seen as the key to retaining loyalty and winning new customers. Could our job as HR professionals be described as looking…
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Ask the Coach: How to Stand Out from the Crowd in your Listing
With our Transform Masters program concluded, we revisit some of the great questions the participants had for head coach Claudio Encina. Q. How do we stand out from the crowd when it comes to listing? Are people more inclined to go to a tech-savvy agent or is the old way still the good way? – Kaly Smith, KS Property Solutions It…
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How your people skills can improve your property retention rate: Danelle Hunter
The true value of a real estate business lies within its rent roll, and the number of properties managed can often mean the difference between a business running at profit or a loss. In order to really harness their true potential, it’s pivotal that property managers maintain a strong customer retention rate and leave a positive impression on their landlords.…
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Balancing Family and Real Estate: Jet Xavier
Have you made a New Year’s resolution to spend more quality family time? Jet Xavier shares some practical tips for giving 100 per cent in both your work and family life using practical examples from some of today’s successful agents. Many parents in real estate struggle to find the right balance between doing fun things with the kids and working…
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Big data on track to drive big business in 2018: Lisa Claes
It’s in a fast-changing environment that data really gets the opportunity to shine, says CoreLogic CEO Lisa Claes, with the insights it generates having the potential to deliver true customer value. 2017 was a year of curveballs, contrasts and contradictions. The housing market has continued to deliver for sellers, with capital gains reaching their peak earlier in the first six…
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Phishing: How to Protect Yourself and Your Real Estate Agency
Phishing is similar to fishing. Except instead of trying to lure fish, perpetrators attempt to lure unsuspecting people into providing sensitive information or data. The kind of information targeted commonly includes passwords, bank account numbers and credit card numbers. Data protection and safeguarding of sensitive client information is of paramount importance for real estate agencies. This is to protect your customers as well as the reputation and future viability of your real estate agency. How Do Phishing Scams Work? These scams are conducted over email, phone calls, social media or through text messages. It usually involves a scammer pretending to represent a legitimate business such as a bank…
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Climb Every Mountain: Stephen Bock
Writing $1 billion worth of property over his 20-year career isn’t enough for Stephen Bock. To push himself a bit further, he climbs mountains and flies planes in his spare time. Azal Khan caught up with Stephen to find out more. Having been in the industry for almost 20 years, McGrath Manly agent Stephen Bock has been in a variety…
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Real Estate Survivor: The Property Tribe Pyramid
Real estate has always been tribal with the distinctive divides of the numerous exclusive pockets across Sydney. It’s the tribes which exist within each of these areas which unites buyers in a cross-tribal meeting-of-the-minds! With 2018 upon us we are now well acquainted with the ‘changing market’, the boom years of 2015 – early 2017 are yesterday’s hero and some…
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Millennials to eclipse baby boomer real estate spending in next 5 years: First National Real Estate
Despite 74% of millennials requiring more help than usual in understanding the buying process, it is anticipated that the next five years will see millennials eclipse baby boomers’ real estate spending power with 66.1% of those born between 1982 – 2002 choosing property over lifestyle. With millennials earning more money than earlier generations, their buying budgets are anticipated to be…
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Marcel Dybner – Mastering Leadership
Marcel Dybner is the Head of Property Management at Boutique Agency Besser & Co in St Kilda, Victoria. With the business in a rapid growth phase, he applied for Transform Masters to ‘take a step back’ and look at how he could grow the company by growing as a leader. Taking in all the lessons, the transformative idea he put…
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Adrian Butera: The Big Give
Compton Green’s Adrian Butera is someone who understands priorities. When things get tough, his team come first. “The first thing I’ll do is go to an Italian supermarket and buy fresh ingredients – pasta, tomatoes, parmesan, herbs – before going back to the office and cooking lunch for my team. That’s what I do on days when real estate is…
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Ask the Coach – Claudio Encina: Conversion Rates
With our Transform Masters program concluded, we revisit some of the great questions the participants had for head coach Claudio Encina. Q. What is considered a good conversion rate from appraisals to listings? And what are the three best things to focus on? – Ashleigh Goodchild, Soco Realty Awesome question! Generating leads is easy, but all the money is made…
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Making Your Business Goals a Reality: John Knight
Juggling your to-do list between strategic and operational issues can become a job in itself. Once you have a clear picture of where you want to take the business and a plan as to how you will get there, it is then all about implementation. These are our top tips to make your business goals a reality: TIP 1: KNOW…
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Using Data Effectively to Achieve Meaningful Team Meetings: David Bliss
VIDEO TRANSCRIPT Azal Khan: Hi, I’m Azal from Elite Agent Magazine. We’re here at our event: How to Lead a Winning Team in 2018. I’ve got David Bliss with us. He’s from Agentbox, and he spoke to us today on how to work your CRM like a boss. What tips can you give people to use their CRM more effectively…
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How Far We’ve Come: Josh Phegan
You can’t do anything in business or life without intent. To grow a great business you’ve got to have something that drives you. Whether you call it goals, a dream, vision, a purpose, mission, whatever it is, it needs to be the number one thing that drives all your activities. Josh Phegan explains what needs to come next to make…
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Bridging the Skills Gap
REFLECTING ON YOUR own professional experience and performance over the last 12 months can help you develop the right actions and create the right type of change. But first you need to work out where your own gaps are. Vasili Hadzellis explains. ONE OF MY favourite songs of all time is ‘Man in the Mirror’ by the King, Michael Jackson.…
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Kylie Maxwell – Challenge Accepted
TRANSFORM MASTERS Champion 2017 Kylie Maxwell from LJ Hooker Queanbeyan was not part of the original #SuperSix chosen to compete in this year’s program. But showing consistency, experience and an extra special care factor for both business and people, Kylie ‘stole the show’ and made it her own. Here are some of the highlights of what she learned along the…
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No bursting of the development bubble in 2018, tips Investorist
As the new year dawned, Mr Ellis outlined his predictions for off-the-plan developments in the year ahead. Here’s an insight into his top tips. No bursting bubble As the head of a global property investment marketplace, Mr Ellis features a unique insight into off-the-plan property sales and believes 2018 will “certainly be a buyer’s market”, with things having returned to…
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The Rise of Facebook Advertising In Real Estate: Chris Rolls
While the industry is addicted to the reliable stream of buyer leads these real estate portals send them, the downside is that it costs more to market a property online in Australia than many other places around the world. This cost is borne in most cases by the seller of a property, but many agents also claim that the high…
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How the real estate employment landscape shapes up in 2018
McGavin’s sentiments echo the findings of global human resources think-tank Reventure who tip worker wellbeing will remain one of our priorities in 2018. The Reventure research indicates a quarter of Australian workers believe their workplace’s focus on wellbeing increased in 2017, as an estimated 49 per cent of Australian employees are likely to consider looking for a new job in…
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New Year, New Numbers: Eddie Cetin
Just like that, we are done with 2017. Time to review your achievements for the past 12 months and work out the plan for this year. While there probably wasn’t a lot of time for it in between December’s settlements and client parties, this is one metrics deep-dive you can’t afford to neglect. It will give you and your team…
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Our Top Ten Posts for 2017
Elite Agent Top 10 10 Signs you need to work on your Emotional Intelligence at work Matt Lahood: The first 100 days in office 10 Productivity Apps Leading Agents Use Every Day Going All In With Phil Harris 9 Most Common Cold Call Objections (And How to Tackle Them) Fair Work Commission Hands Down Award Review Decision Getting to Know…
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Elite Agent: Inspired Goals 2018
JOHN MCGRATH Founder & Executive Director, McGrath Estate Agents The four key areas for 2018 for me will be on talent attraction, agent productivity, digital marketing and social media, as I believe that growth in the near future will be connected to these key areas. You will either win or lose dependent upon how well you execute these areas. MARK…
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Tips for Building an Effective Business Unit: Nick Boyd
VIDEO TRANSCRIPT Azal Khan: Hi, this is Azal Khan from Elite Agent Magazine and I’m here today at our event How to Lead a Winning Team in 2018. I’m lucky enough to be joined by Nick Boyd who’s from the High Performance Sales Academy and he spoke to us today on how to build an effective business unit. Nick, you…
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Is Your Real Estate Website Due for an Update?
As the year comes to a close, it’s a good time to evaluate your digital assets. The internet is the central marketplace for real estate like many other businesses. This means it’s essential that your website offers a quality user experience. Is Your Website Mobile Friendly? A website that is not mobile friendly will have a severe impact on your…
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Cyber Liability Insurance: the Safety Net Real Estate Agents Need
At long last, the wider public is starting to realise that hackers aren’t hooded movie villains – they’re real people doing real damage across the globe, especially in Australia and especially to small businesses. Real estate agents, in particular, are prime targets for cyber-criminals due to a combination of factors, including the amount of valuable client data they hold, a…
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The irresistible pull of gravity
In business and personal relationships it’s not necessarily the loudest or the most confident person in the room who is the most influential. If you find yourself worrying about not having the “right personality” to stand up in front of people to present your solutions or ideas, Julie Masters explains how to use gravity instead to pull your audience in.
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Don’t let the mainstream media put you off your game
You wouldn’t know it from some mainstream media reporting, but housing affordability is actually getting better, not worse. That doesn’t mean it’s suddenly become easy for first home buyers to enter the market or for buyers of any kind to service a mortgage. All it means is that it’s now less hard. The latest quarterly Adelaide Bank/REIA Housing Affordability Report…
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Emotional Intelligence is the X-Factor for Successful Leaders: Ush Dhanak
VIDEO TRANSCRIPT Azal Khan: Hi, I’m Azal Khan from Elite Agent Magazine and we’re here today at our event, How to Lead a Winning Team in 2018. I’m lucky enough now to be joined by Ush Dhanak. She’s an expert in emotional intelligence and she spoke to us today on how to become a more emotionally intelligent leader. Ush, there’s…
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How to increase your number of listings over the Christmas period: Adam Flynn
By the time December rolls around, many real estate agents have usually started taking their eye off the ball, often assuming that buyers and sellers are more interested in their holidays than they are in their property portfolios. However, the market doesn’t simply shut down just because it’s Christmas, and agents are losing out on a lot of potential listings.…
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Unforced Errors: Mark McLeod
When it comes to the major sporting contests, it’s usually not the sophisticated plays that win championships, but rather the players who make the least mistakes.
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