Elite Agent
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How men can embrace a more collaborative approach to win female customers: Anna Thomas
It may no longer come as a surprise that Forbes has identified women as the world’s most powerful consumer; it’s well documented that women drive 70 to 80 per cent of all consumer purchasing through a combination of their buying power and influence. In fact, according to EY, the global income of women is forecast to achieve a mind-boggling $18…
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SMARTER Goal Setting in 2018: Alison McGavin
As 2017 draws to a close, it’s time to think about 2018. What will this year look like to you? What do you want to achieve? We all have things that we want to achieve, whether that be growth within our business, monetary targets, a new job, a promotion, education and learning that we want to do but have…
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Building Super Teams and Impactful Leadership: Matt Lahood
VIDEO TRANSCRIPT Azal Khan: Hi, I’m Azal Khan from Elite Agent Magazine, and we’re here at our event, How to Lead a Winning Team in 2018. I’m joined now by Matt Lahood, Chief of The Agency, one of the fastest growing real estate brands in Australia. Matt has spent over two decades transforming careers, building super teams, and mentoring hundreds…
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Beating the Christmas blues: Sherrie Storor
You and your market may be thinking about a break over the festive season. But you don't have to lose all the momentum that you have generated throughout the year.
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Taking the ‘I’ out of gift giving
What are the best gifts for clients? Avoid anything corporate and think outside the box, says Elite Agent Magazine Editor, Kylie Dulhunty. Hands up who loves receiving a gift? Now, keep your hand up if you love getting a pack of black business socks from Auntie Maude every birthday and Christmas. I didn’t think so. Sure, they’re practical. You can…
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Is selling houses online the way of the future?
You’ve heard of selling your pre-loved furniture or clothes on eBay, but would you sell a house through an online bidding process? Recently, our Stockdale & Leggo Ringwood office utilised online offer management system Click & Bid, to sell a home located at 3/7 Fortuna Avenue, Croydon, by private treaty, achieving a result well in excess of the vendors expectations.…
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Staff Incentives and Building Trust for Culture and Growth: Ewan Morton
VIDEO TRANSCRIPT Azal Khan: Hi, I’m Azal Khan from Elite Agent Magazine. We’re here today at our event, How To Lead A Winning Team In 2018. I’m lucky enough now to be joined by Ewan Morton, Joint Managing Director of Morton. He spoke to us today on how to design staff incentives for culture and growth. Ewan, you’ve said that…
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Fluffy Ducks & Bruce the Property Spruce: How to Win in the Attention Economy
Once upon a time, advertising agencies created the majority of ads, and these all competed with each other on TV, Radio and Print mediums. The best creative and placement would win and that was how the game was played. Now we are in the age of the ‘attention economy.’ We are carrying around in our pockets one of the most…
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Jonathan Lui predicts downscaling properties are the way of the future
Australia’s properties are now the smallest they’ve been in the past two decades, with an incline in apartment-living. And apparently, that’s OK. Having lived in Australia most of his life and recently moved to Singapore, Lui says he has noticed a significant difference in property sizes. He says big properties are out, and small houses are in. “Asia is the…
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Creating Sustainable Business and the Journey of Doing Good: Chris Hanley OAM
VIDEO TRANSCRIPT Azal Khan: Hi. I’m Azal Khan from Elite Agent Magazine. I’m here today at our event, How To Lead A Winning Team in 2018. I’m joined by Chris Hanley, Director of First National Byron Bay. He’s an Order of Australia Recipient, and Byron Bay Citizen of the Year. To the real estate industry though, he’s a humble and…
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Your Wish is Their Command: Kylie Davis
For every dollar we save on the new connectedness, we need to spend $20 on learning the skills and make the time in our day to ‘do’ it. In this space, the efficiencies we’ve been promised with the technology are not yet being realised, our most precious commodity is now time and focus, and the effort often hardly feels worth the…
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Video of the Week – A Day in the Noel Jones Office
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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The Sydneysider’s guide to renting; based on RAI findings
Property commentator and valuer Anna Porter looks at the Rental Affordability Index (RAI), released on November 29, and what it really means for Sydney’s renters and prospective house buyers. BAD NEWS, LET’S GET IT OUT OF THE WAY “Firstly, the most curious part of this data is that the only ‘affordable’ location within Sydney catchment shown on the Rental Affordability…
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What do you know for sure? Samantha McLean
This time last year I wrote my editor’s note based on something Oprah Winfrey does every year: the O List, a list of her favourite things of the year dressed up as Chrissy gifts for sale on Amazon.com. I made a list of my favourite things of the year too. I re-read that editorial the other day and thought…
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Video of the Week – True Blue View at Esplanade
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Time to Rise and Shine: Jet Xavier
The old ‘hustle and grind’ message perpetuated through current social media platforms and those driven to succeed at all costs seems to be failing people. It is only working for those willing to risk almost everything – from health, family and relationships to retention of staff, good culture and leadership, and much more – to get to the top. The…
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Video of the Week – You’re my Ngunnawal…
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Update Before You Innovate: Kylie Davis
People now spend nearly an hour a day on Facebook and social media, scrolling through posts and chatting on Messenger. This figure is up from 20 minutes a day back in 2015 and is a number Facebook is intent on increasing further. Kylie Davis therefore asks the question: Why do agents still invest so much time and money in outdated…
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Tom Ferry on the Innovative, Motivated Agent of the Future
TRANSCRIPT Claudio Encina: So, Tom, tell me, you were one of the forefronts in technology. I remember going through all your summits. You were always one of the ones who was predicting the trends and they came true. I remember even that little flip video that you said, “I went to Australia, and I couldn’t find it anywhere. I had…
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Influencer Marketing For Property: Trish Varker-Miles
Once a PR campaign involved sending products and services to the media to try/trial and report on, but now, social media has enabled everyone to be their own personal publisher. As a result influencer marketing has been born, where not only Instagrammers and bloggers with large followings were added to the mix, but now ‘ordinary’ people with influence in their…
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Ask the Coach: How to Prepare for the New Year in a Changing Market
Any tips on preparing for the New Year in a changing market? Michael Pastrikos, Ray White Southbank-Melbourne Claudio says: Go back to basics. Write down a business plan with what you would like to achieve over the next 12 months in sales, listings, presentations and market appraisals. Draft a marketing plan – prospecting and canvassing – to create new and…
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A New Way of Working: Alison McGavin
Talented but tricky? The generation known as ‘millennials’ have a lot to offer if they find meaning and value in their work. Alison McGavin from Real+ shares some tips for ensuring you can engage and retain your top young talent. The millennial portion of your office, already likely to make up a substantial percentage which will just get larger as…
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Bethwyn Richards setting suburb records within her first six weeks at The Agency
Within six weeks of joining The Agency, Bethwyn Richards is already setting new suburb records and going on a selling spree across Clovelly, Randwick and Bondi with great results. Her ability to create lasting relationships with both vendors and purchasers has led to her impressive track record of selling the same properties multiple times. Earlier this year, Bethwyn sold 43…
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What metrics actually matter in Facebook advertising?
Facebook ads are an effective way to reach potential buyers and sellers while building brand equity. Facebook metrics give insights into how well your ads are performing but, as Greg McCutcheon from Real Estate Bookings explains, quantity isn’t always better than quality. Important metrics are those that provide you with deeper insights into how your social media marketing is performing. For…
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Service wins the accolades for Woodards Blackburn
Woodards Blackburn in Victoria recently took home two awards at the recent REIV awards, for Sales Agency of the Year and in Project Marketing. Woodards Blackburn Director and Sales manager Julian Badenach has been with the brand for 18 years, almost all his working life as an agent. Together with Director Cameron Way, they have grown the team to 12…
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Sharon Fox-Slater: How Risky Is Your Business?
Cyber risks, public liability, management liability, strata and Director’s and Officers’ cover are just some of the insurances that any real estate business should likely be carrying, along with other covers like employment practices, motor vehicle cover, business travel insurance and workers’ compensation. Many agents have found, with increased risk around them, it really pays to talk to an experienced…
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Douglas Driscoll’s property market forecast for Sydney in 2018
Douglas has forecasted the following 10 property market trends for 2018: 1. House prices to grow. We saw prices drop slightly at the end of 2015, and we’re seeing this again at the end of 2017 – possible evidence that prices could rebound once more. Overall, I think we’ll see the median house price grow by around three…
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Consistently Inconsistent: Mark McLeod
I like to compare real estate to golf, as the ball itself remains motionless on impact. You would think that it would make it easier, but no. As technology comes more into play, sometimes getting back to the raw essence of how this industry operates in its purest and simplest form can help an agent perform. The one thing that…
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Discipline, Patience and Process: Meet Ercan Ersan
Ray White Erskineville | Surry Hills | Alexandria director Ercan Ersan thought he’d made the worst decision of his life moving agencies three years ago. But in fact it turned out he had made the best move yet. The likeable 37 year old, who moved to property giant Ray White in 2014 from a small boutique agency group, said agents…
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The New Web: Anton Babkov
UNDER THE LEADERSHIP OF ANTON BABKOV Siteloft provide website infrastructure for over 500 agencies around Australia. And their research has found that more people visit your site to find out about you, than to find out about your listings. On paper, it makes sense: turn your website into a mini portal and promote current listings to generate more enquiries. But…
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Why your buyers are finding it harder to get finance
Fun fact: did you know that we’ve had one interest rate rise in 2017? That might sound like a strange thing to say, given that the Reserve Bank of Australia has left the official cash rate at a record-low 1.50 per cent since August 2016. However, between 1 January and 1 November, interest rates gradually crept up, ultimately increasing by…
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Overcoming adversity and setting goals: Anna Thomas
If there’s someone who knows a thing or two about overcoming adversity, it’s Anna Thomas, COO of Stockdale & Leggo. Anna grew up at the MCG Pub in Melbourne and was kicked out of home at 19, but became the first woman in her family to get a uni degree (and now she has multiple qualifications). Her career has taken her…
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Agents need to sharpen communication with vendors in a slow market: Andrew Cocks
As the auction market softens and the gap between vendor and buyer price expectations widens, agents would do well to begin honing their communication skills. Despite some properties continuing to attract bullish prices the 65 per cent Sydney auction clearance rate, which is artificially high through manipulation of listings, and 32 per cent in Brisbane recorded on the weekend, suggests…
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How to Survive the Business of Family
Many real estate agencies are classic ‘family businesses’ with more than one family member working within them. John Knight looks at the challenges and the opportunities unique to family business. Growing up in a family business, I never knew any different than the sound of the fax machine early in the morning and Dad being on call 24/7. Although I…
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