Elite Agent
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James Baker and Adrian Venturi of McGrath Avalon on leadership and resilience
After studying architecture and structural engineering in Manchester, James practiced or a year before spending 15 years in recruitment, which included running the Asia Pacific rim for a business with a $50 million turnover. Real estate combined his passion of structure, architecture, sales and people, and he started his real estate experience during the GFC selling prestige property in Palm…
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Thrive app wants to help us unplug from our smartphones
Samsung has just partnered with the ‘Queen of Sleep’ Arianna Huffington to launch the Thrive app which helps people limit their smartphone screen time. The app blocks all communications except for those on a ‘VIP’ contact list, and will send auto replies to let non-VIPs know you’re on a vacation from your phone. Users can additionally track their overall and…
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Emotional Intelligence: Is It Inherited Or Learnt?
But is our level of emotional intelligence all mapped out for us when we’re born? It is often said that we are born with our intelligence (IQ) level and I’ve heard the same applied to emotional intelligence. The good news for those of you who may be struggling with emotional intelligence is that, from my own observations AND from the…
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Rethinking Video in the Social Media Age
If you’re not already convinced that social video is where you need to be, consider this: Eight in 10 Australians are now on social media 81 per cent of them prefer to access social media on a mobile device Video accounts for more than half of all mobile traffic See a pattern here? With that in mind, here are five…
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Doug Driscoll reveals his 2018 Sydney suburb hotspot predictions
Douglas Driscoll, CEO of Starr Partners has announced his top 10 Sydney suburbs to watch in the upcoming year. 1. Leppington Leppington has seen significant housing development after re-zoning and is very family-centric. With Coles and Woolworths moving in this year, I think we can expect to see this area go from strength to strength. The new NSW rail changes coming into…
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Noel Jones launches consumer information site melbournepropertytalk.com.au
melbournepropertytalk.com.au launched last week and is a new brand for the Noel Jones team, geared at engaging customers online before they might normally approach a real estate agent. Director, and recent winner of REIV Salesperson of the Year, Matthew Scafidi said, “Melbourne Property Talk was a natural progression for us to offer a platform where we could truly educate, inform and…
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Talking Technology with John McGrath
What are the tech tools agents will need in the future? For prospecting and listing, a solid CRM database system which categorises customers to allow you to send only relevant messaging to each client will be important. Curation of messaging will become more and more significant as people get bombarded with information. The next big thing will be predictive algorithms…
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Great Expectations
Technology can help you to create the best possible experience for your clients. Here are a few questions to ask yourself when deciding on the right technology to elevate the client experience and effectively position your business for the future. 1. DOES IT MAKE INFORMATION ACCESSIBLE? You don’t need to control every bit of information that flows to your clients.…
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First timers homing in to opportunity: Andrew Cocks
There’s been a predictably mixed response to the release of CoreLogic figures showing another month of declines in Sydney house prices. From some there have been howls that the sky is falling, the boom turned to bust, and the imminent collapse of lives and livelihoods. But there is one group for whom the slow-down we had to have has given…
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10 Productivity Apps Leading Agents Use Every Day
New generation agents are mobile agents. With fewer physical hours in the office, collaboration with their colleagues is still critical to success – as is their desire to nurture more relationships with prospective clients. You might be wondering: how do these uber-agents keep all their plates spinning? How can they be fast, accurate, connected and productive whilst being outside of…
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The value of a prospect’s email address
Email addresses are an incredibly valuable commodity for businesses, particularly in today’s age of ad blockers. Your agency’s digital marketing mix might involve Facebook, Instagram, Google AdWords and content marketing. However, email marketing has proved to be the most cost-effective channel to market your brand and if the right practices are applied email marketing can deliver a high conversion rate.…
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4 Content Hacks for Property Professionals: Kylie Davis
Content marketing is the new black in real estate and finance. Rather than interrupting thousands of people to boast about how great we are at selling and negotiating, content marketing provides useful information to a carefully targeted audience at the time that is right for them. While the old style focused on transactions, content marketing focuses on creating relationships. The…
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The Age of Influence
Influence (n): the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself. Trust (n): firm belief in the reliability, truth, or ability of someone or something. Put these two terms together, influence and trust, and according to Julie Masters you create the most powerful tool possible to market either yourself or…
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Rethinking Your Systems: Josh Phegan
The challenge with technology in our industry is that we’re not playing a big enough game. It’s our strategy that’s wrong, not the technology itself. In recent years we’ve been longing for a piece of tech that does it all, a magical database that lets property management and sales play together. Instead, what we’ve developed to date are silos of…
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Matt Hall, Red Bull Air Racing Champion: Winning Without Shortcuts
To see Matt Hall and 20 other industry leading coaches and mentors on November 14, book your tickets here Check out the program here All the speakers are listed here
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What was Coach Tom Ferry about to say?
TRANSCRIPT Claudio Encina: So, here I am in LA with Elite Agent Magazine and we’re doing a little US tour. It wouldn’t be the same if we didn’t stop by and said hello to one coach, who certainly impacted my life almost 20 years ago. I was in Palm Springs, at the Marriott, and I saw this guy and it…
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Passion and Dedication: Jacob Pirrone
How many years have you been in real estate? On and off since I got my licence at age 18, actively selling for the last four years. Pirrone Property just celebrated its two-year anniversary! What motivated you to get into real estate? Other than family influence, my wife and I are keen renovators and have been buying and selling across…
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The Future of Real Estate: Meet the promising new talent at The Agency
PRINT MEDIA, DOOR-KNOCKING, letterbox drops and handwritten notes: it sounds a bit like a coaching mixtape from way back. While everyone expects the younger generation to be behind a tablet or mobile, these agents who are the future of the industry are actually more sold on the traditional listing techniques that top agents were successful with 20 years ago. But…
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7 Reasons Why Quick Sales Are Good Sales
There are many reasons why a quick sale can be a fantastic result for all parties involved. Evan Broadbent lists his seven top reasons why every agent should have strategies in place that facilitate these transactions. The buzz you feel from a quick sale that has resulted in both a happy vendor and happy purchaser more than compensates for that…
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The Truth about Clearance Rates: David Holmes
With price growth slowing in Australia’s biggest housing markets, many sellers have been pondering what is the best strategy for a strong sales result. Prospective sellers keenly eye the auction clearance rate as a leading market barometer, and with a bumper volume of properties to go under the hammer this weekend, property pundits will have their opinions on what figure…
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First Homebuyers Making the Right Moves: Michael Davoren
The REIA recently reported that first home buyers, as a proportion of total owner-occupiers, are at the highest level since July 2013 and the number of first home buyer home finance commitments is the highest since December 2009. New stamp duty exemptions and concessions in NSW and Victoria began on the 1st of July this year, which were designed to…
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Giving your Time for Growth: Dwight Ferguson
The esteemed principal of Ray White Ascot said the single biggest area that many agents let themselves down with was they don’t give people enough time. “If you have never met someone and you are given the responsibility of managing their biggest asset, and their most emotionally invested asset, you need to give people your time,” Mr Ferguson said. “If…
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Ewan Morton on leadership, teamwork and discipline
Ewan Morton has spent 24 years in the industry which were shaped by some earlier years at IBM. “When I look at real estate and how we carry on, (most) wouldn’t cut it at IBM,” says Ewan. Ewan studied an economics degree and completed the graduate trainee program at IBM, which he says was one of the “toughest things I’ve…
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Automation Nation
There is no doubt that we are on the crest of another wave of technological breakthroughs. The next generation of tech implementations are not the clunky packages that forced us to adapt to rules. The new era allows us to literally write the rules while intelligent tech adapts to the ways we want to work and live. When we think…
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Is this the simplest way to talk about any precise location?
In the future, we’re not going to want to be dropped at the wrong entrance of a stadium for that concert, and we’re not going to want the pizza drone delivery dropping that ham and pineapple special on the road in front of the house instead of the front door. Plus, those self-driving cars that we keep being promised will…
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Adelaide takes investor attention off Melbourne and Sydney
Anna Porter, a property market author, commentator and former valuer who works with first time and experienced investors on building high-performance portfolios, says she is directing clients towards the forgotten state of South Australia. “For the past three years all eyes have been on Sydney and Melbourne as the markets that have been outperforming the national averages. Many suburbs across…
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5 Trends That Will Impact Real Estate In The Future
1 IT’S ALL ABOUT THE DATA Imagine as a sales agent if you could scroll through your database of 2,000 contacts and pick the 100 people you knew were going to sell over the next six to eight months. Imagine if you could predict how many people would be bidding at your next auction and what price the property would…
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3 Key Home Loan Stats You Can Use to Convert Buyers
There are two types of buyers out there – serious buyers and tyre-kickers. I’m going to show you a little trick you can use to turn some of those wannabes into genuine prospects. Unfortunately, my trick won’t work for compulsive teases – the ones who are tyre-kickers by choice – but it will help you with buyers who are forced…
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Balancing Selling and Leading: Ben Faulks
Becoming an agent and principal on the same day is a feat that not many in real estate can attest to. Leaving a career in banking, Ben Faulks changed to real estate in 2010 and set up the first Ray White office in the ACT. At first, when Ray White was new in the area, Ben says it was difficult…
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5 Ways to Inspire Your Team through Emotional Intelligence
While we all want the professionals we work with to be self-motivated, a helping hand from inspiring leaders never hurts. After all, without motivating his hordes, Genghis Khan may have remained the chief of a small Mongol tribe; and without inspiring a band of entrepreneurs to help him grow his empire, Sir Richard Branson might still be working in a record…
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5 Tips to Close a Sale in Under a Week: Cameron Nicholls
Following reports of clearance rates significantly dropping and the constant threat of an interest rate rise, I thought I’d share my personal tips on how to close a sale in under a week – and for a record price. Only last week I applied these tactics and sold a one-bedroom apartment in Chiswick in under one week – prior to…
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Rachel Lawrie: Scientifically Speaking
As an agent, Rachel Lawrie professes she is different than most, but when you get talking to her it’s clear that’s definitely in a good way. Having grown up in the country on a farm, and also having experienced physically and mentally challenging work as a marine biologist for 16 years, she says, “I’m used to doing that sort of…
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Defying the Disruptors: Rob Ward
The constant speculation around industry disruption led me to attend Inman Connect San Francisco last August – a real estate conference exploring current industry trends and technology, and focusing on how agents can leverage the benefits of changes and innovations to grow their businesses. From the moment I stepped into the conference, one thing was clear. We’re in a race.…
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It’s Not You, It’s Your Subject Line: Ash Farrugia
I like to think of a subject line like a pick-up line – if you get it right, you’ve got a chance to prove yourself and if you get it wrong no one is going to listen to what you have to say. A subject line has to be compelling enough to convince a person that you won’t waste their…
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Mark Earle, Principal of Buxton Real Estate Sandringham, talks Leadership
Mark started his real estate career in 1995 in property management never intended to go into sales. Funnily enough, Mark became the top salesperson within a few years in the inner western suburbs of Melbourne and made key mentor relationships along the way. Mark is no stranger to hard work and earning his way into the “upper echelons” of Melbourne…
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