Elite Agent
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Work Smarter, Not Harder
Many things work against the agent when it comes to achieving a life in balance, most notably onerous administration, clumsy technology and internal systems that burgle your time, taking you away from the people and activities which bring you joy. It’s this very lack of time – a poverty of personal resources – which makes us feel under pressure and…
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One third of parents helping children buy a home
The new research from financial comparison website Mozo reflects the difficulty first home buyers have in taking their first step onto the property ladder. Parents lent a collective 65 billion to their children to assist with their property purchases, with 67 per cent of parents not expecting a repayment. On average, parents lent $64,206 to their children. Mozo director Kirsty…
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People First: Nathan Najib
What was your first job and what did it teach you? At 13 I worked at an internet café, cleaning and tidying up after the customers and occasionally standing by the door greeting people. I learned three profound lessons that have shaped my working life: hard work, attention to detail and customer service. This shows in everything we do at…
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Ready, Set, Start!
Many a successful salesperson has walked into my office exclaiming, ‘I’m ready to start my own office’. Many do start, but not all survive. It’s not uncommon to hear a new principal declare it is not what they thought it would be and ‘I just want to sell again’. Firstly, I do not think selling and being a principal are…
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From restaurant failure to real estate success story: Ivan Tandyo
The last thing you’d associate with the co-founder of a thriving real estate agency would be the story of a failing restaurateur. However, for Ivan Tandyo this was just the start of his journey towards successfully starting and managing Xynergy Realty. Now managing nearly 2,000 properties, and holding its own as a competitive player in the real estate industry for…
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How to Make Your Real Estate Database Work for You
Effective use of prospect data is essential for real estate agencies. Your database can serve as a powerful tool for organising, scheduling and streamlining communication. When used effectively, it can vastly improve your real estate marketing strategy. Many real estate agencies are wasting this resource by just sending out weekly listings to every email address they’ve collected. Whether you’re a…
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Putting Some Spring into Your Marketing
1. YOUR PROFILE AND HEADSHOT Authenticity is key here. There’s nothing worse for a prospective client to read or see your profile and find it doesn’t match the person they meet in real life. Worse still, your information is not current or up to date. Take time to review and identify your value-add proposition to prospective clients, including: What is…
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The Front Window Wow-Factor
I remember years ago first coming across the marketing maxim that ‘doing business without advertising is like winking at a girl in the dark… you know what you’re doing, but nobody else does’. It rang true then and is as valid today, particularly with the shopfronts of businesses offering a great advertising medium that, when used correctly and creatively, will go…
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Hustle and Heart Will Set You Apart
WHAT CAN WE LEARN from this year’s Transform #supersix? At the conclusion of the program Tanja M Jones identifies the three core ingredients most essential for personal transformation. OVER THE PAST twelve weeks, as one of the head coaches alongside industry greats Tom Panos and Claudio Encina, I have had the privilege to witness six human beings take on the…
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John McGrath says no chance of a 40% correction in Sydney market
“The Sydney market is most of the way through its sales cycle and very near the top of its cycle. My view is there is no bubble and no chance of a 40% correction.” said Mr McGrath “The market continues to have strong drivers including deep demand, populations growth, overseas investment and low interest rates. There is a possibility of a small…
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The Un-Million Dollar Agent: Alexander Waters
Tell me about becoming a million-dollar agent. I basically worked about four years of normal working hours in that first two years. I was switched on all the time and shut myself in, doing the job, getting the next listing, transacting. There was almost a sense of anxiousness if I wasn’t doing something work-related like being on the phone. It…
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Getting to Know Gavin Rubinstein
To look at Gavin Rubenstein’s stellar career so far you would hardly believe that he started his working life at McDonalds. But he says it taught him early on about what good customer service really is. “I’d highly recommend young people start out there regardless of what industry they desire to work in,” he laughs. Despite operating in one of…
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Mortgage Stress: While it’s not pretty, it’s not new
Financial stress is not something you would wish upon anybody, whether it’s due to loss of a job, business failure or unmanageable debt. Mortgage stress falls within its own special category given that the family home is often the single largest asset held by many Australians and embodies so many of the values we cherish most – family, shelter and…
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Fair Work Commission Hands Down Award Review Decision
The Fair Work Act 2009 requires the Fair Work Commission to undertake a review of all modern pay awards as soon as possible after the four-year anniversary of commencing operation (which was 1 January 2010). The purpose of the review is to make sure the award continues to be a fair and relevant set of terms and conditions for employment. Following…
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Danielle Mariu of Port Hedland, WA wins Josh Phegan’s Changed Agent Award for 2017
The Josh Phegan team held their annual Blue-print conference in Sydney at the stunning IVY in George Street on Tuesday the 15th and Wednesday the 16th of August 2017. At the event, four incredible finalists from across Australia were invited to share their story of triumphs from humble beginnings in the annual Changed Agent Awards proudly supported by Agent Box.…
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Winning Big
Let me tell you about an amazing App for your phone. You don’t need to download it from the App store; it’s already there and it’s the best way to get organised in the new financial year. I’m amazed by how many people wait until the end of the calendar year to reflect on achievements and set goals for the…
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REA Group releases guide to protect real estate industry from cyber-crime
REA Group has released a security guide to help protect Australia’s real estate industry from cyber-crime. With more businesses moving to a digital model, data, software and personal information is increasingly becoming exposed to online hackers. The guide aims to educate real estate agents about the risks they face when operating online, and provides information on how to protect their…
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Common misconceptions debunked about the overseas investor: Ivan Tandyo
It’s hard to deny that house prices in Melbourne and Sydney are through the roof. And it’s not uncommon to hear people blame the government’s ‘relaxed’ rules for foreign investment in Australia. And more often than not, overseas investors are misunderstood and seen as purely negative. People are quick to make assumptions and get angry about foreigners’ local property purchasers…
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Why Your Marketing Is a Long-Term Investment: Ash Farrugia
Every person I come across talks about how much money they’ve spent identifying potential vendors on Google, LinkedIn and Facebook. I don’t blame them; I use these services myself and they are effective platforms for securing leads. My concern is that agents are doing it prematurely. They are paying for contacts they don’t nurture and therefore the money they pay…
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Seeing red over bank blacklists: Andrew Cocks
Planning for population growth in our capital cities is no easy task. There will always be entrenched opposition to change particularly when the benefits to many have to be balanced against the costs to a few. As Australia’s population has grown, and the shift to the cities become more pronounced, we’ve had to adjust what it means to achieve the…
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Kondo: The Joy of Decluttering
Kondo says tidying must happen before moving house. Not only does a well-maintained home become more attractive to buyers, but it also helps clients find their next perfect home based on what they really need to take with them. After reading Kondo’s best-selling books, The Life-Changing Magic of Tidying and Spark Joy, I’ve condensed her main principles into five steps that…
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One bedroom, one bathroom…
Here is the description: “This is truly a one-of-a-kind apartment in a one-of-a-kind home. This lower level 1 bedroom apartment is undoubtedly the largest 1 bedroom apartment in Athens County weighing in at an astoundingly spacious 2400 sq ft and is situated in a solidly built multi-unit home. There is a labyrinthine floor plan with long hallways, many doors and…
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Internet Trends 2017: Anton Babkov
Mary Meeker – an American venture capitalist – gives an extraordinarily comprehensive report on the state of the internet and technology once a year. Her Internet Trends report for 2017 is a 355-slide mammoth – focusing largely on video gaming, online advertising and the adoption of technology in China and India. However, there are some salient points that we should…
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Agent Profile: Sam Bevan
Drawn into real estate by chance, Sam Bevan is now making her mark. Having started out on reception, single mum Sam gradually made her way up the ranks and is now a property consultant with Abel McGrath Claremont in Perth, WA. After just 18 months in sales Sam has written about $220K in GCI, and says that everything she has…
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How to Defend Your Fee: Belle Property Strathfield
After attending a training session conducted by Belle on ‘defending your fee’, Norman decided to go up against a local competitor who holds 23 per cent market share and offers 1 per cent commission rates (excluding GST). “We are above other agencies in terms of our premium branding and we felt our commission should reflect that,” Norman said. “When the commission…
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The Magnificent Seven tips for tip-top window displays
Standing out from the crowd and drawing people in has been part of the marketing and sales mantra of all organisations down the ages – and with increased competition, new technologies and a discerning and time-poor consumer the realities of the modern-day landscape, it has never been more important. And as Mark Carrick, VitrineMedia Australia’s Manager for the Southern States,…
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The Softer Side of Social Media
IT’S TEMPTING. You have a few followers on social media and you just can’t wait to tell them about your amazing service, results and listings. Unfortunately, this approach seldom works on social media and self-promotion can alienate and annoy your audience. HARD VS SOFT SELL MARKETING Hard sell marketing is when the marketer or business gets straight to the sales…
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Why Am I Here?
AFTER 17 YEARS IN REAL ESTATE, business coach Jacob Aldridge has sat through more than 6,800 meetings. You’ve probably been to a few yourself. If you’ve ever found yourself asking ‘Why am I here?’ you need to check out these five steps to making meetings more productive and valuable to all participants. HAVE YOU EVER been to a meeting that…
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Reviving Industry Wellness: Why the Real Estate Industry Needs to Take Action
AS PROVIDERS OF PROFESSIONAL services, the wellness and well-being of people in real estate needs to be a core consideration of industry sustainability. We’ve been focused on the digital and the dollar while a silent epidemic affecting the physical and emotional health of our agents, principals and property managers appears to have crept in at higher rates than other industries.…
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Modern Stamp launches to simplify event marketing for real estate professionals
San Francisco, 9 August 2017: Modern Stamp, launched today, is an event marketing solution that combines elegant, branded digital invitations with sophisticated RSVP tracking to make it easy for Real Estate professionals to market open houses, client appreciation events, home buyer workshops, and more. With Modern Stamp, Real Estate professionals can now customise and send beautiful, branded digital invitations in just…
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Success on Your Own Terms: What Real Estate Agent Type Are You?
When it comes to helping agents reach their potential, Dane Atherton is peerless. The record-shattering operation at Harcourts Coastal shows that as Managing Director he knows what it takes to create a cluster of high-performance agents. Dane offers a unique insight into the agent experience. Reflecting on his current agency practice, drawing on his experience of training thousands of sales…
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7 Habits Of Highly Unpopular Agents: Kylie Davis
Why do real estate agents have a poor professional reputation? The truth can be found in the fact that, while agents are paid for by the vendor, they also service buyers. But without a financial incentive to excel, it’s buyers who have some of the worst experiences and who then delight in telling their friends. The CoreLogic Buyer Perceptions of…
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Scare mongering the enemy of first home buyers: Andrew Cocks
The many measures adopted to encourage more first home buyers into the property market have so far failed to produce the upswing that everybody had hoped for, leaving many to wonder if there is a solution to the declining rates of home ownership. But put yourself in the shoes of those contemplating the big step into a lifetime mortgage and…
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