Elite Agent
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Team Building: What’s Stopping You?
THE TREND TOWARD having a high-performance team around a lead agent is only at the infancy stage of opportunities this type of arrangement can deliver. If you’ve been putting off reinforcing your business because of cost or some other reason, coach Nick Boyd says it’s time to look at things in a different way. A CROSS THE INDUSTRY the majority…
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Belle Property Narellan say, ‘pick people not roles’
One of Belle Property’s youngest businesses managed to secure 50 per cent market share in their core suburb, followed by another 15 per cent in a neighbouring area, after just 18 months in operation – simply by focusing on people. The team at Belle Property Narellan under the leadership of Troy Holmes have come a long way since they opened…
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What marketing skills are critical for agents now and in the future?
With so many avenues and platforms, real estate marketing today is a complex machine. Traditional marketing techniques are no longer enough. Instead, agencies need to focus on effective marketing – creating a campaign that has maximum reach within a scalable model. Here we look at the types of skills you need in your team: internal, external and your own. THE…
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Off-Market is the New ‘On’ Market: Liane Fletcher
Australia has long had a love affair with property and the predominant East Coast method of sale has been by public auction, a quick and clean process that has brought excellent results over recent years in a rising market. While there is little doubt auctions will remain popular, the recent cooling of the property market has led to fewer auctions…
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It’s Written All Over Your Face: Alan Stevens
Using a face-reading technique called Rapid Trait Profiling combined with analysis of facial expressions and micro-facial expressions, as well as NLP techniques, Alan is very quickly able to determine someone’s personality and emotions – even if that is something they are trying to conceal. “I clear rooms,” said Alan on the topic of what ‘exactly’ he does. “Often people are…
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5 Signs it’s Time to Break Up with your Job: Michael Furlong
If you are finding yourself unhappy with your property management job, there are some telltale signs that it may be time to start looking for greener pastures, according to trainer and consultant Michael Furlong. Michael Furlong sees staff retention and turnover as an industry crisis. For property managers, finding out whether the grass is greener on the other side of…
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7 Habits Of Highly Successful Agents: Kylie Davis
Indeed, with just 14 per cent of buyers rating their agent experience as excellent, it makes a lot of sense to identify the practices that facilitated outstanding buyer experiences as it is these agents who really stand out and have a competitive advantage. Here are the behaviours guaranteed to facilitate happy buyer journeys. 1. Be knowledgeable Knowing what you’re selling is…
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Best Practice: Some Advice for Creating Better Digital Ads
We’ve had the privilege of serving over a billion ad impressions on behalf of over 40,000 real estate agents. And in that time, we’ve been asked over and over again: what are the best practices for these ads? Here are our top tips: DO INCLUDE A CALL TO ACTION. Your prospects need to be told what to do – even…
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Ask the Coach: How to Stand Out in your Marketing Campaign
As a new agent who’s about to launch a marketing campaign, should I take the risk and stand out with a bit of pizazz? Conservative or be a purple cow? – Leanne Druery, Gardian Real Estate I believe before knowing which path to take with a marketing campaign you need to ask yourself some of the following questions. Do…
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Do cold calls and letterbox drops really work?
In the dark old days of real estate, agents had to rely on white pages and made hundreds of cold calls for new listings. They spent hours completing letter box drops of property pamphlets and other promotional material. Today, very few consumers are tolerant of these methods. Pamphlets and brochures end up largely in the bin unacknowledged. Cold calls are…
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Lawlab set to Rundl the World
Notwithstanding that Lawlab are the inventors and innovators of the Rundl collaboration platform, they also happen to be a team of experienced property lawyers and legal professionals who are among the most recommended conveyancers in Australia. The transition from local lawyers to a national conveyancing powerhouse began as an attack strategy against disruption. “What we saw, through things like fax…
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Breaking the Recruitment Cycle: Julie Davis & Neil Williams
One of the questions we hear most often from the folk we work with is, ‘I’m looking for more salespeople or another property manager. Do you know anyone?’ It is the eternal issue faced by a lot of business owners, with real estate right up there with hospitality when it comes to team turnover. So why is it so difficult…
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The State Of Industry Leadership
Real estate has typically been a self-made industry, with low financial and educational barriers to entry and dominated by big, street-smart personalities who have pulled themselves up by their bootstraps to make themselves successful. But research shows a new breed of business-educated and managerially savvy real estate agents are starting to make their mark. These new agents run tighter ships…
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Feature Interview: Andrew Rechtman with Samantha McLean
Transcript: Samantha McLean: Hey everyone, Samantha from Elite Agent Magazine and I have the pleasure of welcoming Andrew Rechtman, who is the Executive General Manager of Residential for realestate.com.au. Hi Andrew. How are you going? Andrew Rechtman: Great to be here. Thank you very much. Samantha: You’ve got a lot of robotic devices here at AREC this year. So tell…
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13 signs your brand needs a full make-over
Just as we humans sometimes need a makeover, so do brands. Makeovers of brands can vary on a scale from a minor refresh to a full rebrand or new brand name. Recently we have seen refreshes of known industry brands such as Barry Plant and hockingstuart, and Ray White. A refresh or rebrand is a powerful strategy that can greatly benefit…
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Century 21’s Grant Smith Shares Secret to Success
With over 16 years’ experience in the real estate industry, Grant Smith has achieved a host of awards throughout his career, including becoming the youngest agent in the Australasian network to achieve ‘Centurion’ status for placing in the top two per cent of over 100,000 Century 21 agents worldwide for five years running (2007 to 2012). Remarkably, he also achieved…
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10 Signs that show you need to work on your Emotional Intelligence at work: Ush Dhanak
According to Harvard Business Review, with the booming growth of machine learning and AI we all need to develop new skills in order to differentiate ourselves when it comes to dealing with other people as a leader, or as a service provider. If you are feeling any of these 10 signs of a low EQ, you may find you need to…
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To Sell or Not To Sell?
Some say that if you are ‘working on the business, not in the business’, then you cannot be a selling principal. I disagree. Selling-principal businesses are still a ‘business’ that you need to work on – they just have a different business model behind them. WHAT THE DATA SAYS When I analysed the data, I found that selling-principal businesses typically…
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Kingscliff agent runs open home in Mona Vale from 800km away
Ray White Kingscliff’s James Shugg turned to outside the box thinking when his mother decided to put her home at 6/125 Darley St West, Mona Vale in NSW on the market. “I said to mum, ‘I can sell it for you’. I can sell it by negotiation and I can get there by Facebook’s FaceTime. It’s easy, all we need…
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Fortune favours the brave, when it comes to auctions: Haesley Cush
Fortune favours the brave. It’s an expression I’ve used a few times over the years. But I have referred to this a bit recently as I’ve found a few buyers of late seem to have a limited understanding of auction and subsequently are turning up yet planning on not participating. However by not bidding and letting the property pass in…
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The Cycle of Performance Management
No matter who it is you are leading – an assistant, sales team, PM department or the whole agency – you have a critical role to play in the success of others, which of course impacts your own bottom line. Tony Rowe from MRT outlines his four step process to ensure top performance from everyone. All team members who play…
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On the road to salvation: Andrew Cocks
If you’ve travelled Sydney’s M4 in the past few weeks you’ll have noticed what a difference an extra lane can make; faster on and off ramps and a freer flow of traffic all equating to less time on the road and more time at work and home. The official opening of the revamped M4 on the weekend attracted predictable opposition…
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Feature Interview: Andrew Cocks with Samantha McLean
Transcript: Samantha McLean: Hi, everyone. Back at stand 18 in the expo for AREC 2017 and my guest is Andrew Cocks, who is the managing director of Richardson & Wrench, one of the bigger franchises in New South Wales. Welcome, Andrew. Andrew Cocks: Thank you very much. Samantha: Who, so far, do you think has been your favourite presentation? Andrew:…
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How to Stand Out and Get More Listings with LinkedIn
Personal brand is everything in real estate, and one of the best (and underused) ways is to launch, grow and amplify your profile through linkedin.com. LinkedIn is the largest directory of professionals in the world, with over 3.6 million active users in Australia. Colin Anstie of Raging Digital explains how you can make it work for you. Creating a good…
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Ask the Coach: How to Get Sales Targets Back on Track
Top coach Claudio Encina is back to answer some of the final questions from the Transform 2017 #supersix, this time on how to get sales targets back on track. If you are behind your monthly target in the first week, what should you do? – Darin Butcher, Wiseberry Heritage Gorokan Firstly, put things into perspective; if you are only a…
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Is Real Estate Killing You?
Most of us know about stress. You’ve probably been too busy to eat properly, spend little time with your loved ones and lie awake at nights fretting about work. Is that the price of success, or are you heading for burnout? I worked with a client once who was a very successful agent. However, he was on anxiety medication, dreaded…
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Bitcoin and Blockchain in real estate – is this the future?
It’s not just real estate, but many industries over the next few years will feel both gain and upheaval due to innovations in technology. In particular, banks and the real estate sector currently have their eyes on crypto-currency (Bitcoin and The Blockchain) and the potential it has to change traditional business models. A significant example happened last week, with ANZ…
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Feature Interview: John Cunningham with Samantha McLean and Sarah Bell
Transcript: Samantha McLean: Hey everyone, back in the AREC Expo Hall at the Elite Agent Magazine stand. This time we’re almost ready to wrap up. We’ve got John Cunningham, REINSW president and head of the Cunningham ship. How are you going, John? John Cunningham: Good, really good. Thank you. Samantha: What we want to do John is just go through…
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Using Facebook to Generate Leads
The one thing most people agree on is that you need to use things like Facebook to generate leads, but not everyone agrees the way you should go about it. Coach Josh Pyatt’s article on the pros and cons of Facebook profiles versus pages raised some comments from others who believe things should be done differently. Chris Bugden, host of…
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Psychology expert says working remotely has benefits
Offering your employees the option to work remotely should be standard practice rather than a perk, and is the key to implementing the practice successfully. This is the message a workplace psychology expert will give the APS College of Organisational Psychologists Conference in Sydney today. Workplace psychologist George Mylonas MAPS says that in the right circumstances remote work, or telecommuting…
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Darren and Craig Fine share their social media secrets
Real estate is a business based on images and perception. With so many tools out there to visually and emotionally connect with leads, it’s surprising that more agents are not using social media to reach more buyers. On Instagram, for example, users click the ‘like’ button 2.5 billion times. Per day. SnapChat is one of these tools, and with 100…
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3 Steps to take if you have a ‘Tomic’ Employee – by Pam Macdonald
There have been many stories about Bernard Tomic and that interview at Wimbledon, along with the fine he has now received for faking an injury. People have expressed shock, dismay and judgement at how such a talented young man could make the comments he has. How many business owners and leaders have looked around their teams and seen talent that…
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Feature Interview: Fiona Blayney with Sarah Bell
Transcript: Sarah Bell: Welcome to the Elite Agent couch, Fiona. Fiona Blayney: Thank you very much, Sarah. Sarah: Talk to me about how our sales agents can just get more listings from their property managers. Fiona: Look I think the first thing is forget the notion that property management is in one side of the room and sales people are…
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