Elite Agent
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Time for swift action on building products and safety: Andrew Cocks
There’s an important lesson to be learned from the agreement reached between the South Australian Government and Tesla to build the world’s largest lithium-ion battery, and it’s got nothing to do with climate change, sustainability or energy security. It’s about the speed at which it has progressed from an idea on Twitter to an actual signed agreement with completion date.…
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Transform 2017 Bonus Episode Josh Cobb: Providing Relevant Information to Prospects By Using Big Data
Coach: Josh Cobb, CEO of Stepps Key Points Big Data involves being relevant to fewer people through your marketing, as opposed to create advertising that many people tolerate. Digital marketing is measurable and it is advantageous when finding out what content of yours is relevant to certain audiences As digital marketing advisors, you need to a) drive website traffic and b)…
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Tradition and Innovation: Toop&Toop Real Estate
Toop&Toop Real Estate, one of South Australia’s leading real estate agencies, has been recognised with three major awards at the 2017 Real Estate Institute of Australia (REIA) National Awards for Excellence in Canberra. From humble beginnings, this family business has gone from strength to strength since its inception in 1985. Sisters Suzannah Toop, CEO of Property Investment & Finance, and Genevieve…
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Feature Interview: Gavin Croft with Sarah Bell
Transcript: Sarah Bell: Welcome to the AREC lounge, Gavin Croft. Gavin Croft: Lovely to be here. Lovely to see you. Sarah: Welcome, welcome. Now, Gavin, you are fresh off being a coach in our Transform program. What did you make of our Super Six? Gavin: The group had a good energy to it. You can see they’re all there for the right reasons.…
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How agents can get traction on Facebook: Josh Pyatt
For a modern real estate agent, Facebook marketing is highly important. It attracts plenty of business if utilised correctly. But are you maximising and using Facebook to the best of its ability? Real estate coach Josh Pyatt has seen many agents’ Facebook pages with an audience and followers who aren’t relevant to them and their market and examines the pro’s and…
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Feature Interview: James Bell with Sarah Bell
Transcript: Sarah Bell: Welcome back to the AREC couch. Now, interesting interview this morning. I’d like to introduce to you James Bell who is one of Australia’s most experienced and best real estate agents. If not, certainly the most handsome. James Bell: Too kind. Sarah: We often have conversations about how the industry has changed and how everything got quite…
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Feature Interview: Ash Weston with Claudio Encina
Transcript: Claudio Encina: Here we are at AREC 2017, and we’ve got the pleasure of meeting Ash Weston from Ray White Frankston. He’s just come off stage. Ash, thanks for joining us on the couch. Ash Weston: Thanks for having me. Claudio: Ash, tell me a little bit about your team. Ash: I’ve got a team of four. There’s myself,…
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Solving the 10 Pain Points of Prospecting: Josh Phegan
Your greatest asset is your ability to learn. There can never be a day that you’re not learning something new; if that day comes it may be the beginning of the end. You need to have a lifetime of hunger, to push yourself beyond what you think you’re capable of, to allow failure and keep going. It’s not rocket science;…
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Feature Interview: Phil Harris with Sarah Bell
Transcript: Sarah Bell: Welcome to the Elite Agent couch and AREC, Phil. Thanks for joining us. Phil Harris: My pleasure. Great to be catching up again. Sarah: And what have you made of the conference so far? Phil: I thought there were some exceptional things that I picked up on yesterday. I think Bob Wolff was extraordinary. Everything that Bob…
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Steve Carroll: Robots, Driverless Cars and the Need for Speed
Ladies and gentlemen, in the future, when you get home from work, who would you rather have cook your dinner… your partner, or a robot programmed by Jamie Oliver? This was one of the opening questions from Steve Carroll in his keynote at this year’s Momentum events across Australia. Elite Agent’s Samantha McLean took notes and has unpacked some of…
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Feature Interview: Michael Coombs with Claudio Encina
Transcript: Claudio Encina: Here we are at Elite Agent Magazine stand celebrating 20 years of AREC, and we had Michael Coombs talk with Tom Panos about super teams. Michael, thanks for joining us on the couch today. Michael Cooms: Thanks for having me. Claudio: How many is in your team now? Michael: It’s myself plus three others, so a team of…
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Revive 2017 Round Table Series: Queensland
Elite Agent is following the Revive 2017 Wellness and Wellbeing Round Table Series tour as it makes it’s way across four of Australia’s capitals. The was at the brand new REIQ House in Queensland yesterday, and with only one more stop to go in Sydney today, we look at some of the ideas for wellness initiatives that can help create well-beings…
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Feature Interview: Marcus Chiminello with Sarah Bell
Transcript: Sarah Bell: I’ve got Marcus Chiminello joining us on the Elite Agent AREC lounge. Fresh off the stage yesterday, how did it go? Marcus Chiminello: I really enjoyed it, Sarah. Sarah: I loved your message about just cutting away all of the noise and the fat of what agents are doing, and return to the basics. Marcus: And that’s…
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The Power of Agents: Kylie Davis
If you want to stand out from the crowd of real estate agents, focus on the value of your relationships. While many speakers at the AREC 2017 conference focused on systems, processes and goal setting for winning transactions, speakers like Leonard Steinberg, the ‘gentleman’ broker of New York, and Charles Touma from BresicWhitney explained their success had been created by…
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Feature Interview: David Ding with Sarah Bell
Transcript: Sarah Bell: I’m joined with one of the breakout superstars of AREC 2017, David Ding. Welcome to the couch. David Ding: Thank you. Sarah: I enjoyed your presentation this morning so much as did many of our readers following along on the note pool. How did it feel being up there? David: I thought I would be nervous but…
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Feature Interview: Ric Serrao with Claudio Encina
Transcript: Claudio Encina: I’m sitting next to Ric Serrao. He’s been a high performing agent in the eastern suburbs of Sydney for a long, long time. Ric, what can we expect tomorrow from your presentation? Ric Serrao: I think I’m just trying to keep it simple. A lot has already been talked about today. I’m just trying to challenge how…
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Revive 2017 National Round Table Series: Victoria
The first of a series of four industry roundtable meetings was convened yesterday in Melbourne as part of the National Revive 2017 Wellness and Wellbeing in Real Estate Project. The meeting series follows the collection of agent experience with wellness and wellbeing via a broad national survey on the topic. Round Table: One Location: Victoria Who: Kate Strickland (Marshall White), Penni…
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Leading With Integrity
DRAWING ON YEARS OF EXPERIENCE in managing businesses both in and outside the real estate industry, Stone Real Estate Founder and CEO Peter Mumford explains why he would like to create a new ‘norm’ in real estate leadership. FOR MANY YEARS I have thought the property industry needs more ethical leadership and integrity, starting right from the top. This urgent…
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Feature Interview: Josh Hart with Claudio Encina
Transcript: Claudio Encina: So here we are at the 20-year anniversary of AREC at Elite Agent Magazine, and we’ve just heard from Josh Hart, One Agency down in Tasmania. Josh, fantastic presentation! Josh Hart: Thank you so much. My pleasure. Claudio: Thanks for joining us on the couch. Josh: No, thanks for having me. Claudio: Tell us a little bit…
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Tom Panos – Commissions Are In the Community, Not In the Office
“‘HI. HOW’S THE SALE OF your place going?’ One of three things will happen when you say this. People are going to say to you, ‘We’ve already sold.’ Some people will say to you, ‘We don’t have a property to sell.’ Some people will say to you, ‘It’s not on the market yet.’ Bingo.” This is one of the classic…
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Feature Interview: Rik Rushton with Samantha McLean
Transcript: Samantha McLean: Back at the Elite Agent stand with someone very special, someone who has been to all 20 years of AREC. That doesn’t mean he’s old, it just means he’s wise. Welcome, Rik Rushton. Rik Rushton: Thank you, and I came here during work experience, so that–no, I actually have been here for 20 years, that’s correct. Samantha:…
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Feature Interview: Leanne Druery with Samantha McLean
Transcript: Samantha McLean: Hi everyone. Samantha McLean from Elite Agent Magazine here at AREC 2017, and we are talking to our Transform 2017 Winner Mighty Mackay, Leanne Druery. How are you going? Leanne Druery: Fabulous. It’s been an amazing couple of days here at the Gold Coast. Samantha: How did it feel when you saw your cover flash up on the screen?…
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Feature Interview: Richard Bootle with Sarah Bell
Transcript: Sarah Bell: I have got Richard Bootle from the Rundl platform and Lawlab with me on the AREC couch today. Welcome. Richard Bootle: Thank you very much. It’s lovely to be here. Sarah: I have had the benefit of a video conference with you, learning about the Rundl platform and safe to say, mind blown. Richard: That’s very kind.…
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Ask the Coach: Claudio Encina – Educating Buyers in a slow market
Top coach Claudio Encina is back to answer some of the final questions from the Transform 2017 #supersix concerning managing vendor expectations in a slow market and how to get sales targets back on track. Q. What are some tips for helping and educating buyers in a slow and falling market, while still keeping their experience as positive as possible?…
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5 Lessons from AREC 2017: Kylie Davis
Get back to basics, do the work, give before you expect to receive, be accountable and stop ignoring buyers – AREC 2017 was a rapid-fire festival of great advice that highlighted how, despite all the new technology, there are no magic bullets in real estate. The sessions started off with Scott Harris who set the scene for the two days by…
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Purple Pain: Simon Whale
COULD REAL ESTATE AGENTS actually owe a debt of gratitude to online disrupters? Property technology specialist Simon Whale from Reapit in the UK explains why he’s in a love-hate relationship with Purplebricks. I’m thinking of going on Shark Tank and asking for $50m for a unique time management tool that would save real estate agents many hours of their lives,…
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Transform 2017 Bonus Episode Fiona Blayney: Breaking Down the Walls Between Sales and PM
Coach: Fiona Blayney, CEO of Real+ Key Points Successful real estate businesses see value in breaking down the walls between sales and property management Property management is like a loyalty club; when your investors are members, they are more likely to use your services “I want you now to think of your property management business like the Virgin lounge. It is the…
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How to Build a Super-Team: Matt Lahood
A SUCCESSFUL AGENCY depends on strong leadership and support, but this doesn’t always come naturally to real estate principals. New CEO of The Agency, Matt Lahood, who has spent over two decades transforming careers, building super-teams and mentoring more than 200 agents, shares some of his leadership secrets. THE BIGGEST mistake I see leaders make is being complacent, thinking the…
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Feature Interview: Gavin Rubinstein with Samantha McLean
Transcript: Samantha McLean: Hey folks, back in the expo hall at AREC 2017. Right now I have the pleasure of Ray White’s number agent and an AREC speaker last year, Gavin Rubinstein. Gavin Rubinstein: How are you doing? Samantha: Gavin, welcome to the stand. How are you going? Gavin: Thank you very much. Very well. Samantha: What are some of your…
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