Elite Agent
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When an employee leaves
Regardless of the reason someone leaves your business, how you communicate the situation with your clients and the remaining team can have a huge impact. The procedure around a departing team member can essentially be broken down into three main processes – how you communicate the news to staff, how you communicate the news to clients and the recruitment process.…
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Transform 2017 Week 7 Steve Carroll: Digital Trends and the Need for Speed
Here are the highlights from our Super Six session with REA Group’s Director of Sales, Steve Carroll Coach: Steve Carroll Key Points Using automated technology to enhance the customer experience and increase your efficiency. Building a database with LinkedIn, and optimising your agent profiles for Google rankings. Quote “Robotic assistance will be a part of the real estate ecosystem in the near future.”…
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Chris Hanley “Good Works”
CHRIS HANLEY IS THE DIRECTOR of First National Byron Bay, recent Order of Australia recipient and Byron Shire’s Citizen of the Year. To the real estate industry, though, he is a humble and generous leader and mentor to the mentors. Sarah Bell caught up with Chris in his hometown of Byron Bay to reflect on his life as leader of…
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How to Decide What You Want In Life
The reason most people don’t accomplish much or have much in their lives is because they haven’t decided what they want. Top body language experts Allan and Barbara Pease outline a proven way to do just with an extract from their new book, The Answer. Most people struggle with questions such as ‘How do you define success?’; ‘Who do I want to…
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Time, Trust and Transparency
NIGEL DALTON IS PART thought leader, historian, geek, and agile promoter. Heading up the REA Labs in his new role as Chief Inventor he is at the forefront of technological change in the real estate industry. Samantha McLean sat down with Nigel to talk about the chemicals that bubble away in the lab and how they may be indicators of…
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Transform 2017 Week 6B Jed Carlson: The Art of Retargeting Online for Real Estate Agents
Here are the highlights from our Super Six session with Adwerx CEO, Jed Carlson Coaches: Jed Carlson Key Points Your three most important audiences as a digital marketer How to stay top of mind with your farm area when they are online. Quote “Recent data says that [retargeting] makes email marketing 61% more effective” makes email #marketing 61% more effective”] Video…
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Matt Lahood: The first 100 days in office
It is the legacy of President Roosevelt that we now watch a new leader’s first 100 days with anticipation. As Matt Lahood joins the prestigious real estate group, The Agency, as their CEO and leader, we asked what the priorities are for his first 100 days in office and how Matt plans to lead the group, under the curious eyes…
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The Art of Retargeting Online
RETARGETING, SOMETIMES CALLED remarketing, in simple terms, helps you reach people who have previously visited your website by showing them your ads on other well known sites on the internet. Adwerx, newly launched in Australia, makes this process both simple and cost-effective for real estate agents. Samantha McLean sat down with Adwerx CEO Jed Carlson to unpack this exciting new…
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Video of the Week – Simply Irresistible
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Transform 2017 Week 6A Claudio Encina and Jamie Van Le: Prospecting in the Genius Zone
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina, and #supersix member from Transform 2016, Jamie Van Le. Coaches: Claudio Encina and Jamie Van Le Key Points Changing your mindset around prospecting; see it as the ‘genius zone’ and how to beat the mind Two key ingredients to prospecting: charm ability and imagination Using the…
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Who is the agent of the future?
With the threat of online portals, ever-lowering fee structures and the potential that in 10-plus years up to 80 per cent of agents possibly won’t have a job, it is critical now that the agent of the future understands the key areas to focus on for greater success. Who do you really need to be? The new age of real…
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Stars, creators and dealmakers, what does profiling really mean?
Do all agents need to exhibit the same personality characteristics to be successful? The answer, according to Julie Davis and Neil Williams of Agent Dynamics is a resounding no. Going into the Transform 2017 challenge this year, Julie Davis and Neil Williams from Agent Dynamics ‘profiled’ each of our #supersix to identify insights about their personal working styles, what areas…
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Transform 2017 Week 5A Nigel Dalton: Best Practice Property Marketing; Time, Trust and Transparency
Here are the highlights from our Super Six session with REA Group’s Chief Inventor, Nigel Dalton. Coach: Nigel Dalton Key Points The three success factors: Time, Trust and Transparency Two things you MUST include in your listing: a floor-plan and a video Quote “The future is already here. It’s just really unevenly distributed.” Video Notes/Transcript So in the REA Labs,…
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From Pubs to Penthouses: Bill Malouf
I grew up working in the family business in the hospitality industry. At 12 years old I would work during the school holidays picking up glasses, and then as I got older, I was given more responsibility. I really had to work my way up the ranks; I went from picking up glasses to working in the cellar, then behind…
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Simple Ideas to Keep it Simple
Ever wondered how really successful people get up early, start the day, think faster and keep it simple? Here is a handy guide… https://au.pinterest.com/pin/520447300675962847/
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Paperless Property Transactions Made Possible with Pexa
Continuing from our round up of electronic signatures and the disruption of all things paper in real estate – we move to look at the “tomorrow” that is already here in other sectors of the property service industry. Sarah Bell provides a spotlight on how Digital Signatures and the PEXA Platform remove print-sign-scan-send from the conveyance of property. Lisa Dowie,…
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Transform 2017 Week 4B Gavin Rubinstein: Mastering the Listing Presentation
Here are the highlights from our Super Six session with Ray White’s #1 Agent in NSW, Gavin Rubinstein. Coach: Gavin Rubinstein Key Points Have belief in the value you are bringing to your prospective vendor. Be the ‘specialist’ who understands the vendor’s situation before diagnosis (1st meeting: questions, 2nd meeting: proposals) Quote “Motivation is the key ingredient to creating a sale…
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Using Video As the ACE In Your Marketing Pack
It’s indisputable that videos in advertising make a huge difference to your marketing campaigns. Statistics show that using videos to take people on virtual tours, or an agent profiling the property on a listing, can increase sales success by as much as 400 per cent. That’s nothing to be sneezed at. But how can you use it to your best…
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Transform 2017 Week 4A Tanja M Jones: How to Build Trust and Land More Listings
Here are the highlights from our Super Six session with leadership, mindset and peak performance coach, Tanja M Jones. Coach: Tanja M Jones Key Points Tanja gives one question to ask that will your clients talking about themselves, helping you build immediate rapport Don’t call them listing presentations. Call them ‘listing consultations’. Don’t present to me, consult with me. A 3-step…
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Riding the wave: Josh Phegan
IF YOU WANT TO be successful at surfing the biggest waves in the world, you need to be able to read the signals. Likewise, learning to read signals from your prospective clients will help you to successfully deliver more sales and avoid a wipeout. Coach Josh Phegan explains. EVEN THE WORLD’S best surfers fear Hawaii’s deadly Banzai Pipeline. The surf…
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Buckle Up and Embrace the Change: Tony Williamson
TONY WILLIAMSON is widely recognised locally, nationally and internationally for real estate leadership and vision, and is acclaimed by customers and clients of his Cairns’ business RE/MAX Real Estate Services in Tropical North Queensland, his RE/MAX peers globally and his colleagues in the real estate industry at large. Tony began in real estate industry in his early twenties, rapidly becoming…
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Regional Queensland is the next hotspot for investors says Raine & Horne
Regional Queensland’s property affordability, high-yielding returns and low vacancy rates meant that it was time for investors to ditch Sydney and Melbourne and start looking at investing in the sunshine state, Raine & Horne Queensland said. Its general manager Steve Worrad said towns such as Rockhampton, Nanango, Bundaberg, Kingaroy and Hervey Bay had loads of quality rental properties as low…
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Transform 2017 Week 3B Laura Monroe: The Value of Direct Customer Feedback; Using RealSatisfied
Here are the highlights from our Super Six session with RealSatisfied’s Director of Marketing, Laura Monroe. Coach: Laura Monroe, RealSatisifed. Key Points Know what your reputation is; is it the same as your marketing message? The benefits of customer feedback Using RealSatisfied to collect feedback Quote “74% of your business is going to come from word-of-mouth marketing.” Video Notes/Transcript Thank you so…
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Ask The Coach: Consistent Prospecting
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. Sometimes I feel guilty not doing my prospecting calls. Any advice on how to be more consistent? Noemi Guttmann, Black Diamondz International Consistency is easier said than done, especially doing the daily…
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Every Agent Has a Story: Maggie Noske
Our next story comes from Maggie Noske, Senior Property Manager at Richardson & Wrench Northbridge, who shares the two key lessons she learned after both an open home and a tenant application went wrong. Have a checklist of what needs to be done before and after your open homes – this also includes making sure possible tenants aren’t left behind in…
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Landchecker, helps buyers do due diligence on properties for free
A Melbourne-based company Landchecker has created a free tool for anyone looking to do their due diligence on Victorian property. Developed two years off the back of the government’s initiative to foster innovation through open source data, Landchecker is a user friendly, colour coded map that updates with property planning information such as planning zones, planning overlays, permit activity, bushfire…
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Transform 2017 Week 3A Kylie Davis: What Buyers Really Want, Creating Constant Referrals
Here are the highlights from our Super Six session with CoreLogic’s Head of Property Services Marketing, Kylie Davis. Coach: Kylie Davis Note: You can download a copy of the Buyer Perceptions of Real Estate Agents report here. Key Points The relationship between agents and buyers in statistics The importance of buyer care How to keep creating constant referrals Quote “25% of…
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Housing affordability – a simple problem with a complex solution: Rob Ward
The exponential growth of median prices in our capital cities over recent years has seen the issue of housing affordability permanently embed itself in the headlines. It’s a hot topic for consumers, the property industry and governments alike. Di Jones Real Estate CEO Rob Ward asks: how will future generations ever afford their own homes? “Housing out of reach”, “The…
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REISA’s awards night honours SA’s best real estate agents
The Real Estate of South Australia (REISA) awards ceremony will recognise some of the state’s best agents, and this year with two new initiatives. REISA’s chief Greg Troughton said the awards first new initiative would be through the introduction of a mystery shopper while the second one would look at placing a requirement for sales professionals to provide the judges…
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Let foreign buyers purchase Australian properties like the good old days says iBuyNew
ASX-listed online property agency iBuyNew Group Limited said the federal government plans to restrict foreigners from buying more than half the homes or apartments in any new development will only discourage offshore developers from doing business in Australia. iBuyNew founder and chief executive Mark Mendel said the proposal pitched as one of a raft of possible measures in the May…
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Tightening in everyone’s interest
Richardson & Wrench Managing Director Andrew Cox says property investors need to are going brace themselves as interest rates are on the way up – irrespective of any moves by the Reserve Bank or APRA. NAB’s and Westpac’s lift in rates to investors last week, preceded by the Commonwealth Bank in January, may just be the beginning of nastier surprises…
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Transform 2017 Week 2B Peter Mochrie: Presenting to Camera for Real Estate Agents
Here are the highlights from our Super Six session with Australian actor, coach and auctioneer Peter Mochrie. Coach: Peter Mochrie Note: Peter has developed a comprehensive presenting to camera course for agents with everything you could possibly want to know, 16 video lessons for $149 which is unbelievable value. Key Points Keeping still to direct your energy into your voice…
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Ask The Coach: Tips to Improve Your Listing Presentation
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. I’ve recently missed a few listings – any tips to improve my listing presentation? Mele Gong, Professionals Kogarah I read about a year ago some interesting stats from Google in the United…
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Whose Job Is It, Anyway?
For busy agents and principals, time is of the essence. How do you ensure the myriad of vital tasks are completed, and where does your responsibility begin and end? In real estate, one of the great questions every agent should ask themselves is quite simple. The question is: who? To my way of thinking, our industry is divided up into…
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Welcome, Dangerous And Interesting Ideas
Have you ever been at one of those planning days when the moderator says “there is no such thing as a bad idea?” The recent flood of ‘ideas’ across the media in recent days trying to ‘fix housing affordability’ has felt like one of those sessions. We’ve had the welcome, such as ideas to bring more supply of housing through.…
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