Elite Agent
-
Every Agent Has a Story: Malcom Riley
Our next story comes from Malcom Riley, Real Estate Speaker and Trainer, who shares the two key lessons he learned after visiting some tenants to collect their rent. Investigate who’s behind the door before you visit an unfamiliar tenant; research and prepare accordingly. Have safety/location apps installed on your smartphone for when you find yourself in a dangerous situation, and tell your fellow managers…
Read More » -
Transform 2017 Week 2A Claudio Encina: Understanding Your ‘Why’, Local Market Monitor
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina. Coach: Claudio Encina Coaching Links: [typeform_embed type=”popup” url=”https://eliteagent.typeform.com/to/gS46T8″ button_text=”Click Here to get a copy of Claudio’s Market Monitor” style=”button”] Key Points Willpower vs Whypower: your why is more important than the how. The 3 parts to your business: inside sales, outside sales and circle sales…
Read More » -
Why You Need To Have a Content Marketing Plan
When used to its maximum potential, content marketing can mean big benefits and more vendor inquiries for your real estate business. Melanie Hoole explains. Compared with many other industries, such as motoring, travel and insurance, real estate is still lagging behind when it comes to content marketing. A softer approach than direct selling, content marketing is about sharing useful, compelling…
Read More » -
How to Get the Most Benefit from Studying Online: Tess Pajaron
Studying online offers a great range of benefits. You’ll study flexibly, fitting your work around current commitments, and you’ll learn from real estate industry experts not necessarily based in your region. But how can you get the most out of your online course? Read Orientation Materials If your course provides you with a preparation guide or orientation materials, be sure…
Read More » -
The High Cost of Pointless Conversations
HAVING WORKED WITH LEADERS and teams for 27 years, Tanja M Jones has observed how many of them spend too much time talking about ‘stuff’, situations or people outside of their control, with not enough time speaking for possibility, excellence, innovation and change. Here are some good reasons why leaders should think first before they speak, and how the things…
Read More » -
Transform 2017: Tom and Tanja join the head coaching team
Editor Samantha McLean explains the new coaching setup in Transform 2017, along with how the winner will be decided. Video links: Real Satisfied Real Estate Gym Transform home page
Read More » -
How Questions Can Help Build Rapport: Mike Irving
What is the number one skill involved in selling real estate? Getting listings? Finding buyers? Matching up buyers and sellers? Real estate agents who develop the skill of asking questions and truly listening to the answers are the most successful. Questions build rapport between an agent and a buyer (or seller), and rapport involves understanding. The more understanding between the…
Read More » -
Samantha McLean: It’s always about time
Since everyone’s time is limited to the same 24 hours in a day, the equation comes down to how much you can fit into those 24 hours, whether it’s real estate, other work, play or family.
Read More » -
How to Break Bad Patterns
“Change is a skill you can learn, but you have to have the guts to do it”, says author Julien Smith. If you want to make change in your life, it starts with recognising some of the bad patterns that are holding you back, and taking appropriate action. Our brain is now maladapted to our goals, and its patterns are…
Read More » -
Transform 2017 W1 John McGrath: What got you here won’t get you there
Here are the highlights from our Super Six session with real estate legend John McGrath. Coach: John McGrath Coaching Links: N/A Key Points How to create a plan and nurture clients Client attraction strategies What to say while the client is pouring the tea Setting an agenda The move from amateur to professional Quote This is a game of inches: winning…
Read More » -
Every Agent Has a Story: Kasey McDonald
Our next story comes from Kasey McDonald, BDM of Vystal Living and BDM Academy, who shares the two key lessons she learned after been thrown in the deep end early in her career when dealing with a landlord who planned to sell their property. Make sure you have every conversation, exchange and decision in writing. “Communicate, communicate, communicate.” “Don’t let your [new]…
Read More » -
How to shape a great real estate brand in 2017
Leading real estate agencies need to think outside the square and apply modern approaches to their brand identities through new techniques in digital design, visual imagery and tone of voice. Mark Cairns from CAMPAIGNxpress shares what he and other industry brand marketers have identified as important considerations in 2017. There’s no doubt that a strong, modern brand is imperative to…
Read More » -
Thumbs Faster than Mouse: Kylie Davis
You may have a website, but is your site mobile optimised? If it isn’t and you’re wondering whether you need to worry about the expense, here’s an experiment to try; sit on a bus or a train and observe what people do. Or watch office workers eating their lunch outside in the sun, or check out human beings in any…
Read More » -
The interest rate decision and blaming the Kardashians for an impending economic crisis in Australia
The interest rate hold yesterday shows signs of a weak domestic economy, with household debt levels a significant factor. According to CoreLogic, the ratio of household debt to disposable income is at a record high of 186.9 percent. In other words, for every $100 we have to spend (after bills), we are spending $186.90! At that level, it is clear…
Read More » -
The Culture Club
The most important element to an agency’s long-term growth and success is the culture that exists within the business. Vendors and landlords have a sense for it. They may have difficulty describing it, but it is often the deciding factor when it comes to winning a close-fought listing presentation. Every great office has a great culture, which over time becomes…
Read More » -
Gary Vee and Tony Robbins, Unshakeable, Gratitude & Focusing on Your Steak
Just for fans of Gary Vee and Tony Robbins (anyone here not fans?), here they are together, talking gratitude and more #AskGaryVee Show Remember, Gary Vee will be featured at AREC 2017, for more info and to book tickets visit arecconference.com. (Don’t forget to use code ELITE17 to receive $250 off the ticketed price).
Read More » -
Big Data and the Future of Prospecting
WE LIVE IN AN AGE OF consumerism, where potential clients have more information about choosing an agent than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent Magazine gathered an expert panel to share insights as to how…
Read More » -
Digital and Big Data – What Do They Really Mean?
THERE ARE TWO BROAD CONCEPTS which we need to understand to follow what’s occurring in real estate and other industries right now. Samantha McLean of Elite Agent Magazine starts by defining the terms and explaining their significance. ‘DIGITAL’: HOW WE CAN ENGAGE WITH CUSTOMERS ‘Digital’ means different things to different people. For some it’s purely about technology; for others it…
Read More » -
Big Data beyond Australia
THE GLOBAL REAL ESTATE market is just beginning to tap into the power of predictive analytics and other data-driven technology. Overseas markets such as the US are working through the available use cases and expanding into many types of niche solutions. These too provide valuable insights for real estate agencies looking for a new way to get an edge in…
Read More » -
Join the digital revolution and reap the benefits: Lisa Claes
YOU’D BE HARD PRESSED to interact with any major service provider these days without being presented with some kind of digital offering as part of the ‘customer experience’. Lisa Claes explains how to join the digital revolution and reap the benefits for your agency. Whether it’s online shop fronts, downloadable information or mobile apps, digital technology has progressively filtered its…
Read More » -
4 Database Habits to Drive Listings
In a shrinking market that’s fuelled and challenged by technology, it can be easy to get distracted. But, if you want to get to the next level this year, says Eddie Cetin, go back to basics and adopt these four key success habits. In a market where fewer, more effective real estate operators are doing more, it’s critical to go…
Read More » -
Foreign investors leaving investment properties vacant
The full impact of foreign investment on Australia’s housing crisis is yet to be seen across the Eastern seaboard according to Douglas Driscoll, CEO of Starr Partners. Scores of foreign investors are acquiring property in desirable metropolitan areas only to leave them uninhabited, estimating the number of unoccupied dwellings in Sydney to be more than 200,000.We know that the current affordability…
Read More » -
Limited dwellings makes tenants offer more money to secure rental properties
Competition to secure a rental property is driving up prices across Sydney, says Di Jones Real Estate. The company’s head of investment management Bridgette Barker said the agency is experiencing high demand for three and four bedroom family homes in the eastern and northern suburbs. “Since the beginning of 2017, we’ve seen families willing to pay above the advertised price…
Read More » -
REIV chief: Concern for rental reforms
The state’s most disadvantaged tenants will be the hardest hit if proposed reform of the Residential Tenancies Act – the law that governs the rights and responsibilities of landlords and tenants – is adopted, says REIV chief Gil King. As many of the proposed reforms are designed to improve rental conditions for these very tenants, despite its intentions, the Andrews…
Read More » -
Creating Value in the Knowledge Economy
Matt Kuperholz is no stranger to all types of data. As PwC’s Chief Data Scientist, he was recently honoured by Malcolm Turnbull and the Australian Chief Scientist as one of 100 knowledge workers shaping the new economy. Matt was formally trained in actuarial science and computer science, and has since honed and expanded his technical skills in these fields with…
Read More » -
As the Saying Goes: Andrew Cocks
There’s a reason why some aphorisms and proverbs stick around for centuries. In a few choice words they express timeless nuggets of wisdom; truths that could apply to any number of situations or people. In this vein there are three much-used proverbs the new Premier of NSW might bear in mind as she puts her stamp on government. A new…
Read More » -
New report shows real estate industry one of the worst for gender pay equity
A recent survey by BankWest has revealed that there is 29.3 percent gender pay gap between men and women in the real estate industry, translating as one of the worst professions for gender pay equity. Among other findings of the report: The high gender pay gap in the industry is consistent with the industry’s low percentage of female leaders (22%)…
Read More » -
Has Your Business Lost Its Mojo?
When someone is on their game, the energy they exude is contagious. In the same way, when a real estate business is on its game you can feel it when you walk in the door – they are ‘on a roll’ and can do no wrong. But what if you’re not feeling refreshed and positive going into the new year?…
Read More » -
Top Moving Tips to Give Your Clients
In today’s highly competitive real estate market, it’s important that you provide assistance far beyond simply helping clients sell or buy houses. You need to be armed with a whole range of information, designed to help clients throughout every step of the buying and selling process. Moving house is a huge part of this process. Sally Wood from Kent Relocation…
Read More » -
Highway to Success: Taney Jain
Taney Jain never expected a career in real estate and thought he would end up driving trucks for a living. But a series of events steered him along a road that has proved highly successful for him, having just won the Tom Panos ‘My Prospector’ calling challenge, making 2,200 calls in a single month. Taney Jain almost didn’t make it…
Read More » -
9 Most Common Cold Call Objections (And How to Tackle Them)
Many agents don’t like cold calling because it always seems to come with objections and rejections. But every good salesperson knows that a few objections is completely normal. Here are a few ideas for you to be able to get past some of the common hurdles and move your relationships forward. 1. YOUR FEES ARE TOO HIGH; I’M GOING TO…
Read More » -
Gold Coast duo sell $22 million worth of real estate in three weeks
Ray White Broadbeach agents Sam Guo and Julia Kuo have sold $22 million worth of Gold Coast real estate in the past 21 days. Of the 11 properties the duo sold in the last three weeks, four were to Asian buyers and accounted for $13 million. “Buyers are seeking quality real estate and we’re very fortunate to be able to…
Read More » -
Tremendous savings recorded by Aussie family with Tesla’s Powerwall home batteries
One Australian homeowner has saved $2,110.46 in annual electricity bills, paying a total of just $178.71 in the past twelve months with the use of Tesla’s Powerwall home batteries. The Pfitzner family were Australia’s first owners of the Tesla power battery and say they have managed to reduce their total electricity bill by 92.2 percent since their system was installed…
Read More » -
Every Agent Has A Story: Iolanthe Gabrie
Our next story comes from Iolanthe Gabrie, who before she became a Director of Ruby Slipper, started her career in real estate. Here she shares the two key lessons she learned during a couple of difficult situations with vendors and tenants. Prioritise your own safety if you find yourself in a dangerous situation, or feel threatened by a client. Mistakes, tricky…
Read More » -
National agency Oliver Hume recruiting university graduates
While education levels in the industry have been a concern for some time now, Hamish Barton is among an increasing number property agents who are university educated. After graduating from high school and working for several property businesses in Qld, Brisbane-based Barton says he knew from an early age real estate would be his calling. Barton’s education, along with his…
Read More »