Elite Agent
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Five in Five: Five tips from #icny17 day2
Some notes from Sam’s Five in Five from #icny17 – Day 2 On day two we looked at the concept of saving and compressing time in real estate as we expect other transactions in life to be similarly compressed. Here are five technology trends we saw at Inman on Day 2 Taking home inventory/creating home logbooks. Similar to the concept of…
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Five in Five: Five tips from #icny17 day1
Some notes from Sam’s Five in Five from #icny17 – Day 1 Create a content calendar/editorial calendar before being too worried about how you are going to promote it Think authentic rather than perfect social media – particularly on platforms like Snapchat and Instagram Stories. People like to see the perfect as well as the authentic “real life” Follow Katie…
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Why Your Business Is Worth Squat: John Knight
If you are looking to sell your business, we all believe the real value is in the rent roll. John Knight says it is time we challenged this notion to create sales businesses that are actually worth something too. I am often asked ‘What is my business worth?’ The reality is that most sales businesses are worth squat; rarely do…
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Buyer Perceptions: How Do Your Clients Rate You?
One of the greatest stories real estate agents tell themselves is that buyers and sellers are two different types of customer who need to be treated differently. But agents who ignore buyers to focus on vendors they can pitch to in the short term could be reducing their leads by as much as 75 per cent. The new Buyer Perceptions of…
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The ‘Hit and Stick’ Philosophy
The term ‘Hit and Stick’ was coined by Isaac Newton to describe the momentum theory, whereby objects collide and stick together. It is used in rugby as well. In real estate, however, it could apply to a committed approach to client service – upon initial contact, we stick with them, as Cameron Nicholls explains. With a sporting background, I have…
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How to secure your network from ransomware
Ransomware gets its name because once you have identified that the encryption is active, there is usually a text file or note in the directory with a process for paying a ransom in exchange for the file to decrypt the computer or network. It has happened to other people in the industry, and it could happen to you unless you…
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Making Every Prospect Count: Eddie Cetin
It’s a Saturday afternoon. You’re driving down a local street, which brings back memories of properties sold over the years. You suddenly screech to a halt: a competitor’s seriously large ‘For Sale’ sign has appeared outside a property you only appraised six months ago. You are mortified. How did this happen? Every agent has experienced one of those gut-wrenching moments.…
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Airbnb ventures into restaurant booking app Resy.com
New York-based Resy.com has just received a fresh round of funding worth $13 million from global accommodation portal Airbnb along with the participation of First Data Corporation, RSE Ventures, and Lerer Hippeau Ventures, technology website VentureBeat reports. Founded in 2014, Resy.com, is a restaurant booking platform which offers a consumer-focused mobile app that allows travellers to book tables at great…
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Every Agent Has A Story: Hayley Mitchell
Our next story comes from Hayley Mitchell, Director of Mitchell Property, who shares the two key lessons she learned once she decided against evicting a long-term tenant who continually dishonoured his rent. Being bound by legislation does not mean we stop being compassionate, e.g. offering additional support to tenants with health or financial issues. Be aware of any disabilities your…
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The Art of Real Estate in NYC: Bohemia Realty Group
In only five years, the artists turned real estate agents at Bohemia Realty Group of Upper Manhattan have established dominant market share in the world’s coolest neighbourhoods. The agency has grown from its two co-founders to over 140 agents, many of whom came to real estate from the tribe of artists that define Upper Manhattan as a global hub for…
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What They Really Need: Josh Phegan
In the digital age, showing that we’re human is more important than ever. High performance real estate coach and trainer Josh Phegan highlights how great agents create a unique bond with their customers and why personalised service wins. We live in a remarkable time. While the industrial revolution gave birth to huge factories and complex machines manufacturing on scale, the…
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CES 2017 top 10 must have tech gadgets
CES (The Consumer Electronics Show) 2017 ended with a bang this year as it marked its 50th anniversary as the world’s leading innovation and technology event. Here are some of the innovations that you might be hearing about and some that are likely coming soon to a listing near you. The expo has showcased close to 700,000 products since its…
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Are You Ready to Go Digital: Mark McLeod
It’s time that we, as an industry, learned a new skill. That skill is data mining in a digital world. Gone are the days where the traditional functions of listing and selling are the only ones an agent needs to perfect. We must learn to evolve and embrace digital behaviours or risk being left behind. The changing expectations of consumers…
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Google Calendar now helps users keep track of goals
If you have a goal this year, there is good news – Google Calendar now includes a goals app that help you on your way. Goals was a piece of functionality introduced late last year to help users find the time to carry out their fitness regime daily as it allows one to connect Google Fit and Apple Health onto Google calendar.…
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2016 – That’s a wrap!
We’ve had a big year, bringing you two rounds of Transform, our new series ‘Every Agent has a Story’, interviews from the big events like AREC and ARPM + much more. Enjoy our end of year wrap video.
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First National in Gerringong on the way to a new shopfront courtesy of Vitrine Media
First National in Gerringong of New South Wales is now just days away from receiving their office shopfront make-over worth $10,000 after emerging as winners in Elite Agent’s ‘Pimp My Shopfront’ competition. Vitrine Media Australia who produce the LED visual display screens said First National Gerringong would have theirs up by next Tuesday, its managing director Mike Toweel confirmed, providing…
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Ask the Coach: Growing Your Business
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. How can I grow my business in 2017? – Giorgio Koula, Sotheby’s International As we head into the new year, now is an excellent time to review your business. Start by analysing your 2016…
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Changes to Rental Bonds Online (RBO) from 30th January
From 30 January 2017, changes to the Residential Tenancies Act 2010 (the Act) make it mandatory for landlords and real estate agents to invite tenants to lodge their rental bonds using Rental Bonds Online (RBO). The amendment does not change any other provisions in the Act, including those relating to the lodgement and claims for bonds. Landlords and Real Estate…
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Elite Agent/EPM – 2016 Holiday deals and discounts
Tis the season to be jolly! Some of our commercial partners have kindly put together a bunch of Christmas specials on their most popular products to get your 2017 off to a great start. Read on! Alpha Mail Book Giveaway Get your free copy of this year’s direct mail bible Alpha Mail – How To List And Sell More Property…
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Ask the Coach: How Can I Change To Make the Next Quarter Count?
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. I had an ordinary start to the first quarter of the year; how can I change to make the next quarter count? Rick Mancini – McGrath Liverpool Focus on the responsibilities and the strategies…
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10 Real Estate Trends to Watch For in 2017: Samantha McLean
Last week, as I was sitting in Claudio Encina’s hotseat, I had to answer a question about the trends I thought would impact the real estate industry in 2017. Having had a little more time to reflect on everything I have seen, heard and read this year, I’m going out on a limb with some predictions – plus a few…
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Every Agent Has A Story: Penelope Valentine
Our next story comes from Penelope Valentine, Co-Founder and COO of Rent360, who shares the two key lessons she learned after discovering the rent roll she was managing for a fellow property manager was being used for ‘other’ means… Before and during the management of a rent roll, check the legitimacy of the leases, rent reviews, financials and arrears –…
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It’s not just the Titling system SA is first at…
The Real Estate Institute of South Australia (REISA) embarked on an aggressive adoption of electronic documentation many years ago which is paying off in dividends now. Three years ago the REISA stopped printing or selling its documentation in hard copy and is now leading the way with its adoption of the REI Forms Live platform’s Docusign process. REI Forms Live platform – that…
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Ask the Coach: How Can I Start To Develop Market Share?
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. I have some agents dominating my marketplace. How can I start to develop market share? What’s the formula? Rod McGrath – Professionals Allawah You are either dominating or competing in your marketplace.…
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Property owners celebrate an early Christmas with $35,000 win: LJ Hooker
A Bermagui couple is celebrating Christmas early after walking away with a $35,000 travel voucher as winners of the LJ Hooker network’s spring marketing campaign. Every property owner and landlord that had a market update with LJ Hooker over spring 2016 went into a draw to be the randomly selected person to spin the network’s Million Dollar Prize Wheel. Gordon…
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Empowered Leadership: Megan Harris
Century 21 Wentworth’s Megan Harris is a property professional who represents a generational shift in the real estate industry. Having started at the age of 19, Megan has purposefully developed into a shining star of the group as department manager of their Frankston office. In a change to the traditional franchise management structure, Megan acts as director for her growing…
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Domain named as one of the Best Apps for 2016 on Google Play Store
Domain has been named one of the best apps for 2016 by the Google Play store. The list, curated by the Google Play team, features the most innovative, share-worthy, downloaded and useful apps of the year. Domain was included in the ‘Best Local’ apps category which also included UberEATS, Citymapper, Carsales and Weatherzone. The app has earned a customer rating…
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Video of the week/Competition: How would you sell or rent it?
Here’s one to give your copywriting skills a final challenge for 2016. Tell us how you would sell or rent the “Cat Dragon House” in 50 words or less for a chance to win a one year EliteAgent/EPM personal subscription. The house comes complete with ramps, windows and storage for toys, pull out stepping shelves, ramps, and teeth. Need more…
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Increasing professional standards a priority: REINSW
Increasing professional standards in the real estate industry has been recognised  by agents and industry leaders who attended the Real Estate Institute of New South Wales’ fourth annual Industry Summit last month, as a priority. REINSW President John Cunningham said over 100 delegates gathered at the Sydney Opera House on 24 November 2016 to discuss and debate ‘The Path to…
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Short-term Wins, Long-term Success: Charles Tarbey
Since the early days of his career, Charles Tarbey says he has sought to abandon goal setting in the traditional sense, as it is too easy to fall victim to an all-or-nothing set of achievements. Instead, he says, you should consider 2017 as the time for creating a workspace that you enjoy and approach your goals with a new, flexible…
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Reader’s Choice – Top 10 Marketing Articles for 2016
Here is a list of your favourite marketing articles for 2016 based on the number of views/reads – in no particular order! The emerging area of content marketing proved a big hit this year so we will certainly be looking to give you more on this subject in 2017. 1. Market Your Listings to the Right People on Facebook Facebook has…
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NSW, you can’t dine out on stamp duty forever: Leanne Pilkington
Laing + Simmons Managing Director and incoming REINSW President, Leanne Pilkington has penned a cautionary memo to the NSW Government telling them, they cannnot continue to dine out on NSW stamp duty revenues – highlighting the issue of housing affordability in the state, particularly in Sydney. Here is the full release: MEMO TO NSW GOVT: YOU CAN’T DINE OUT ON STAMP…
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Reader Poll: 2016, so how was it for you?
2016 has been a year of significant change in Australian real estate. The emergence of rating lead generation sites, new agency and agency models, continued tech developments and a slowing in the last quarter that took many for surprise; amongst other things. We’d love to hear how your year was personally. Did everything go to plan? [polldaddy poll=”9607528″] See how…
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Is Cybercrime a Threat to Real Estate Agents?
The threat of cybercrime has fast become an everyday reality for small businesses across Australia, with real estate agents increasingly a hot target for cyber attacks. Find out how real is the threat is and what immediate steps can you take to protect your business from future attack. By definition, cybercrimes are crimes which are directed at the operating function…
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CoreLogic December 2016 Property Outlook: Tim Lawless
CoreLogic have released their property market outlook for December 2016 which includes valuable market insights from Head of Research Asia Pacific, Tim Lawless on the current trend of investment activity, growth values, affordability and interest rates heading into 2017. CAPITAL CITY PROPERTY VALUES UP BUT SLOWING Capital city property values increased by 0.2 per cent in November, according to the…
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