Elite Agent
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Video and the Art of Sales: Helen Mitchell
It was not so long ago every property sale started with a phone call or a visit to your office. Buyers came to gaze in your shop window and, if they wanted to see a property, it involved a ride in your car. The start of every sales cycle began with a personal interaction with you. Then along came the…
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Ask the Coach: The Prospecting Mindset
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Prospecting is a ‘dirty word’ – what can I do to change my mindset around it? – Andrew Burns, McGrath Hornsby Start by seeing prospecting as fun. Think of it as going into your…
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Local Hero on a Pink Tractor – Hugh Bateman
October is traditionally breast cancer awareness month and for the past two years, there has been a spotlight on Mudgee, a regional town in NSW. Last year Hugh Bateman, Director of The Property Shop in Mudgee, went the extra mile embarking on a 2,900km trip around NSW on a pink tractor and raising more than $381,000 for the McGrath Foundation.…
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10 Things New Agents Need To Know: Jet Xavier
If you are just getting started in real estate, or want to know how to step further up the ladder, Jet Xavier’s 10-step plan will help you to find your focus in 2017. How do I create a platform for success as an agent? This is a question I get asked constantly by people new to the industry. Here is…
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December: Wind Up or Wind Down?
Manos Findikakis from Eview Group says December is actually a good time to plan a pre-emptive strike while your competition is winding down. ONE OF MY FAVOURITE SAYINGS is to ‘zig’ when the competition ‘zags’, and December is one of those opportune times to do just that. As the majority get into the festive season and start to wind down,…
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Every Agent Has a Story: Doug Driscoll
Our next story comes from Doug Driscoll, CEO of Starr Partners, who shares the two key lessons he learned after confronting a dangerous and unreliable tenant in the UK. Before approaching a problematic tenant, take the extra time to research into their history and get assistance if needed. Rather that rushing to fill a vacancy, think about looking carefully for…
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REIA welcomes new President
The Real Estate Institute of Australia (REIA) has welcomed the election of the new President, Malcolm Gunning. Mr Gunning was elected to the Presidency at the Annual General Meeting held in Canberra on Thursday 8th December 2016. He has over 40 years of experience in all facets of real estate agency practice, property development and property valuation. Mr Gunning is…
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List Sell Negotiate 2016 Takeaways: Craig Fine
Maintaining a hunger for learning is what sets apart the great agents in our industry. We asked Craig Fine from Sydney Sotheby’s International Realty to be our roving reporter at Josh Phegan’s List, Sell, Negotiate. Here he shares his top 10 takeaways from the event for agents, like himself, who are starting out but have a passion to achieve. 1.…
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Ray White Group post record month
Ray White recorded $4.2 billion in sales in November 2016 – in what is a new record for the Group. Group chairman, Brian White said the result – in a market largely thought to be easing – gives concrete evidence of the strength of buyers in the market, supported by the continuing low interest rate environment. “Whilst Sydney remains remarkably…
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Precision and Personal Branding: Sonya Treloar
This year, she was ranked number four on the international list, made the A-List for the third year running and was also inducted into the exclusive Ray White Chairman’s Club; proving age, gender and being authentically who you are do not create barriers to success in real estate. Story by Samantha McLean. Starting her real estate career in real estate in…
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Top 10 Coaching Tips from Sales Transform 2016
Transform was like the real estate equivalent of Masterchef this year. Individuals challenging themselves to reach new goals in record time and the opportunity to be mentored by some of the most respected industry leaders and trainers. Here are our favourite 10 Coaching Tips from Transform which were featured in EA Issue #11. “The only thing that will get in the way of…
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Ask the Coach: Industry Trends in 2017
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. What trends do you see in our industry heading into 2017? Ian Qui, Morton Real Estate Pyrmont There are a few emerging trends as we head into the new year, but the…
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Real Estate Veteran Returns to Ray White
An agent with nearly 30 years experience as a real estate agent, principal, auctioneer and trainer has recently taken over the Ray White Balmain office. David Meadowcroft, who joined the industry in 1988, has experience leading both sales and property management businesses. He said joining Ray White largely came down to the opportunity on offer in the Inner West. “The Ray…
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Property Market Forecast, Sydney 2017: Douglas Driscoll
Sydney’s property market could be set for change in 2017 according to Douglas Driscoll, CEO of award-winning real estate group Starr Partners. Read his forecasted market trends for Sydney for 2017. Rate hikes on the horizon. There are already conversations bubbling over a possible rate rise in 2017 and I can almost guarantee that the banks will increase rates again…
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10 Digital Tools to Supercharge Your Marketing
Regular readers of Elite Agent’s daily e-newsletter The Brief receive a marketing and technology tip every Tuesday and Wednesday. Many of the tools we have talked about are things we use and love ourselves – they keep our website humming, and can help you achieve great results for your digital marketing too. Here are our 10 favourite digital marketing tools of…
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Amp Up Your Smartphone Audio
Everyone has a smartphone, and they provide excellent video quality, but the most common problems I see when agents video themselves using their smartphone or tablet is simply awful audio quality. Most viewers will tolerate poor video quality, but poor sound can turn the audience away very quickly. The microphone on your smartphone is designed for recording audio up to…
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Your Top Ten Tech Posts of 2016
Here is a list of your favourite technology articles for 2016 based on number of views/reads – in no particular order! 1. Big Data: Never Cold Call Again – Samantha McLean We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole…
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Fixing iCloud calendar spam
Have you been getting more spammy invites to things in your icloud Apple calendar – like fake events, Ray-Ban sales and Ugg discounts? Well you’ll be kind of pleased to know you are not alone. Apple is aware of the issue and working to fix it but without a known timeframe. In the meantime here are a couple of ways…
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REA Group Property Demand Index – November 2016
REA Group has released their Property Demand Index for November 2016 showing variable results across capital cities with weakening demand in some locations and a stabilisation in demand. “Perhaps there is a sense of nervousness among Australians following the recent US election, because demand levels stabilised in November, increasing by just 0.1% during the month,” commented REA Group Chief Economist,…
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Tax reform on the agenda for REIWA’s State Election campaign
In the lead up to the 2017 State Election, REIWA will be campaigning for the reform of property taxes to help make home ownership a reality for more West Australians. REIWA President Hayden Groves said the Institute would be engaging with the WA community via surveys and polls throughout the campaign period. “It’s incredibly important that the local community have…
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Real Estate Group Almost Doubles the Number of Members in 12 Months
@realty are a brand on the move, with an interesting and different business model that enables agents to operate autonomously under the @realty brand. Providing enhanced marketing services for agents wishing to have their own business, the brand has grown from 180 agents at the beginning of 2016 to 335 agents at the end of November. The Group started on…
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Rates to hold in December, before rising in 2017: RateCity
Official interest rates are poised to hold at the historic low of 1.50 per cent when the Reserve Bank Board meets this Tuesday, according to analysis by RateCity.com.au However, their study of over 30 key economic indicators suggests the easing cycle has ended with Peter Arnold, data insights director at RateCity.com.au suggesting the chances of a rate hike in 2017…
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Keep-Start-Stop: The self-assessment technique that leads to growth
Manos Findikakis of Agents'Agency explains how the Keep-Stop-Start method works.
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Our Top Ten Motivational Posts of 2016
Whether you are in Sales or Property Management, sometimes the hardest thing in real estate is to stay on course. Here is a list of our favourite motivational articles for 2016. 1. How to Beat Call Reluctance – Jet Xavier “Everybody lives by selling something,” according to Robert Louis Stevenson. But, for many agents, working the phones is…
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The Dream Team
PASSION, DRIVE, PERSISTENCE: While balancing an ‘apprenticeship’ in property with tertiary studies, these three impressive young sales associates in the Goldman team are well on their way to success at the prestigious Sotheby’s International business in Sydney. While each are still yet to turn 20, they seem to have the maturity and drive of many people twice their age. Story…
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Every Agent Has A Story: Jodie Stainton
Our next story comes from Jodie Stainton, Business Performance Executive at Apmasphere, who shares the two key lessons she learned, after an inaccurate listing, an incorrect rental, and committing a break-and-enter during an open house. Picking up on mistakes or discrepancies early can, at the very least, reduce the weight of any repercussions. If you’re missing the keys for the house…
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1 in 4 mortgage holders ‘extremely concerned’ about rate rise, new research finds
On the back of yesterday’s OECD recommendation that the Australian Reserve Bank increase interest rates next year, new research from Australian Credit Bureau, Experian, has revealed that a quarter of Australian mortgage holders are extremely concerned about the impact a potential 1.5% interest rate increase would have on their ability to service their loan. The RFi study of over 1,500…
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Humans of Real Estate
An issue that seems to continually create division in the industry is that of equality between men and women or depending on your viewpoint, a lack thereof. On the female side there are many keen champions of the cause to celebrate and support female success, but does this ‘impact’ their overall achievements as ‘humans of real estate’? And, are we…
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Poll: Is it Time to Change the Definition of a Long Term Lease?
Housing affordability has a big topic this year, and it’s clear that renting will be the status quo for many for their entire property life. Rental security is now a social economic issue so why hasn’t the property management industry adapted to the changing marketplace? In Australia, a long term tenancy is still considered to be anywhere between 6-12 months. In some…
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Ask the Coach: Good Results from Doorknocking
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. I’ve heard that doorknocking is getting good results lately as a form of prospecting. How should I approach it if I haven’t done it before? Jesse Wilton, Villager Property Newcastle Doorknocking is gaining…
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Every Agent Has a Story: Liana Slipetsky
Our next story comes from Liana Slipetsky, Co-Founder of iAgree, who shares the two key lessons she learned, following a roof replacement job that was completed on the wrong house. Attend the site with a landlord before committing to any decisions regarding maintenance. Review and inspect every single detail before signing off on a maintenance job (in this scenario, is…
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Energy efficient practices to recommend to vendors: Douglas Driscoll
Improving the energy efficiency of a home could reduce its carbon footprint and help improve its sale value, according to Douglas Driscoll, CEO of award-winning real estate group Starr Partners. Australia is the world’s largest carbon emitter per capita1 but Douglas believes that not enough is being done at the top level through policy and greater consumer awareness to reduce…
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Why They Stay: Secrets from a Recruiter
Most of us are aware of the unfortunate and sometimes rapid turnover of staff in our industry. There are, of course, many motives that drive a team member to look for a new job, but if you want to keep employees you may need to focus instead on the reasons why people stay. Experienced recruiter Alison McGavin explains. Day in,…
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Ask the Coach: How Do You Deal With Difficult Vendors?
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. How do I deal with difficult vendors? – Matt Marano, Oxford Real Estate Darlinghurst Claudio says: Some people can be difficult, including vendors, but if you have empathy you will be able to…
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Transform PM Coach Spotlight: Phil Oakes
Introducing Phil Oakes, Managing Director of PropertySafe. Here is a sneak peak of what you will see from Phil’s upcoming coaching session with the #DynamicDozen.
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